Group 1: Event Overview - The 15th National Games, a large-scale comprehensive event, is jointly hosted by Guangdong, Hong Kong, and Macau for the first time, showcasing regional collaboration and cultural integration [1][2] - The event enhances the synergy of the Greater Bay Area, transitioning from "hard connectivity" to "soft connectivity" and "heart connectivity" [1] Group 2: Financial Services and Innovations - Financial institutions from the three regions have collaborated to provide seamless financial services for participants and spectators, including optimized cross-border payment solutions [2] - The Bank of China Macau branch led the issuance of 2.5 billion RMB offshore local government bonds to support the event, with 1.5 billion RMB specifically allocated for the Games and related infrastructure [3] Group 3: Economic Impact and Consumer Behavior - The "ticket root economy" has emerged, allowing event tickets to be used for various tourism and cultural experiences, driving consumer spending [4][5] - Banks are leveraging the event to extend financial services across various sectors, including dining, travel, and retail, with promotional activities to stimulate consumption [6] Group 4: Merchandise and Consumer Trends - The event's mascots have gained significant popularity, leading to a surge in sales of related merchandise, with total sales reaching 680 million RMB by November 15 [7][8] - The event has significantly boosted tourism and retail activity in the Greater Bay Area, with increased searches for transportation, accommodation, and attractions [8]

Group 1 - The "Su Super League" has gained significant popularity, attracting 195,700 spectators in its first three rounds, with a peak attendance of 22,613, nearly matching the average attendance of the first 13 rounds of the Chinese Super League [1] - The league has stimulated cultural and tourism consumption in Jiangsu, with a 14.63% increase in tourism spending in six host cities during the Dragon Boat Festival, showcasing a new model of "sports events driving cultural and tourism consumption" [1] - Financial institutions are actively supporting the development of the cultural and sports industry in Jiangsu, leveraging the success of the "Su Super League" to enhance local economic growth [2] Group 2 - Jiangsu Bank is the main sponsor of the "Su Super League" and has previously sponsored other sports events, aiming to create a "cultural finance" brand and explore the "finance + sports" model [3] - Other banks in Jiangsu are also supporting cultural and sports events, with initiatives like promoting tourism alongside traditional dragon boat races [4][5] - The "Su Super League" has led to a surge in ticket prices, with some tickets being resold for as much as 600 yuan, indicating a strong demand that benefits various sectors including dining and accommodation [6] Group 3 - The success of the "Su Super League" has provided a reference for other regions in China to stimulate consumption through a "watching + X" model, capturing a broader consumer base [7] - The integration of cultural symbols and tourism, as seen with the "Su Super League," is a valuable experience for revitalizing markets [8] - Agricultural Bank of Jiangsu has supported the Grand Canal tourism and cultural heritage projects with over 1 billion yuan, promoting financial services tailored to the cultural tourism industry [9]