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暑运落幕 长三角多个交通部门客发量创历史纪录
Zhong Guo Xin Wen Wang· 2025-09-03 09:26
据中国铁路上海局集团有限公司统计,7月1日至8月31日,长三角铁路部门共发送旅客1.84亿人次,比 往年多发送旅客逾600万人次,同比增幅达3.4%,暑运旅客发送人数创下历年来新高。 中新网南京9月3日电 (记者 朱晓颖)2025年暑运落幕,长三角多个交通部门客发量创历史纪录。 东部机场集团有限公司统计,今年暑运期间,集团旅客吞吐量首次突破1000万人次、达1002.7万人次, 创历史新高,暑运旅客吞吐量同比增长5%,增速超行业平均水平。集团旗下各大机场的旅客吞吐量全 面增长,多项数据刷新历史纪录。 值得一提的是,2025年暑期,长三角多地文旅活动、体育赛事引流作用明显。特别是2025年江苏省城市 足球联赛(简称"苏超")自5月10日揭幕以来影响力"出圈"。从"苏·超级飞"快闪店加快落地,到"苏超"官方 特许商品店亮相,从"苏超"球迷专列开行,到"跟着'苏超'游江苏"特色专线服务开通,"苏超+"溢出效应 持续放大。 ...
体育赛事引流 文旅消费变现
Jin Rong Shi Bao· 2025-08-08 07:59
Group 1 - The "Su Super League" has gained significant popularity, attracting 195,700 spectators in its first three rounds, with a peak attendance of 22,613, nearly matching the average attendance of the first 13 rounds of the Chinese Super League [1] - The league has stimulated cultural and tourism consumption in Jiangsu, with a 14.63% increase in tourism spending in six host cities during the Dragon Boat Festival, showcasing a new model of "sports events driving cultural and tourism consumption" [1] - Financial institutions are actively supporting the development of the cultural and sports industry in Jiangsu, leveraging the success of the "Su Super League" to enhance local economic growth [2] Group 2 - Jiangsu Bank is the main sponsor of the "Su Super League" and has previously sponsored other sports events, aiming to create a "cultural finance" brand and explore the "finance + sports" model [3] - Other banks in Jiangsu are also supporting cultural and sports events, with initiatives like promoting tourism alongside traditional dragon boat races [4][5] - The "Su Super League" has led to a surge in ticket prices, with some tickets being resold for as much as 600 yuan, indicating a strong demand that benefits various sectors including dining and accommodation [6] Group 3 - The success of the "Su Super League" has provided a reference for other regions in China to stimulate consumption through a "watching + X" model, capturing a broader consumer base [7] - The integration of cultural symbols and tourism, as seen with the "Su Super League," is a valuable experience for revitalizing markets [8] - Agricultural Bank of Jiangsu has supported the Grand Canal tourism and cultural heritage projects with over 1 billion yuan, promoting financial services tailored to the cultural tourism industry [9]