Core Viewpoint - The article highlights the emergence of a new generation of boundary-free smart lawn mowers from Chinese manufacturer Daye Co., which is gaining traction in international markets, showcasing the evolution of Chinese manufacturing from OEM to brand export [1][9]. Group 1: Product Innovation - Daye Co. has developed a new smart lawn mower that utilizes visual algorithms to identify grass texture, eliminating the need for physical boundary wires, which have been a long-standing pain point in the industry [2][4]. - The new product, which took two and a half years to develop, allows users to customize cutting patterns via an app, indicating strong market interest ahead of its expected launch next year [1][4]. - The trend towards virtual boundary lawn mowers is becoming prevalent in the industry, with Daye Co. planning to offer a range of products catering to different market segments, including low, medium, and high configurations [5]. Group 2: Market Expansion and Global Strategy - By 2024, Daye Co.'s overseas revenue is projected to account for 97.86% of its total income, with products sold in over 70 countries, including the U.S., Germany, and France [1][9]. - The company has established a global production network, including facilities in Mexico, Austria, and the U.S., to reduce logistics costs and mitigate risks associated with international trade tensions [6][7]. - The significant increase in logistics costs, with shipping rates rising from $4,000-$5,000 to $20,000 per container, has driven Daye Co. to build production bases closer to key markets [7]. Group 3: Company Evolution - Daye Co. has transitioned through three stages: from OEM production to private label services, and finally to establishing its own brand, reflecting a common trajectory among Chinese manufacturing firms [8]. - The company recently acquired the century-old German lawn mower brand AL-KO Geräte GmbH for €20 million, enhancing its presence in the European market and expanding its product offerings [8][9]. - The global lawn mower market is projected to reach approximately $10 billion in sales by 2024, with Chinese manufacturers, including Daye Co., expected to capture a significant share due to their competitive pricing and technological advancements [9].

Core Insights - The article highlights the emergence of a new generation of boundary-free smart lawn mowers from Chinese manufacturer Daye Co., which is gaining traction in international markets, particularly at the 138th China Import and Export Fair [2][3] - Daye Co. has transitioned from OEM to private label and now to its own brand, with overseas revenue projected to reach 97.86% by 2024, showcasing a significant shift in Chinese manufacturing from "OEM export" to "brand export" [2][8] - The company has developed advanced visual recognition technology that allows its mowers to identify grass texture rather than relying solely on color, addressing long-standing user pain points in the industry [3][4] Company Development - Daye Co. has been in operation since 2006 and has evolved through three stages: initially as an OEM, then as a private label provider, and finally establishing its own brand [7] - The company plans to acquire the century-old German lawn mower brand AL-KO Gerte GmbH for €20 million, enhancing its presence in the European market [7] - By 2024, Daye Co. expects its foreign sales to account for 97.86% of its total revenue, primarily targeting markets in the U.S., Germany, France, and Poland [8] Market Trends - The lawn mower industry is experiencing rapid growth, with reports indicating a nearly 60% year-on-year increase in exports of Chinese lawn mowers by mid-2025 [2] - The global lawn mower market is projected to reach approximately $10 billion in sales by 2024, with Chinese exports expected to account for 14.5 billion yuan, representing a 30% to 40% share of the global market [9] - The shift towards smart lawn mowers with advanced features is becoming a trend in the industry, with Daye Co. leading the way in innovation [3][9] Production and Logistics - Daye Co. has established a global production network, including facilities in Mexico, Austria, and the U.S., to mitigate high logistics costs and tariffs [5][6] - The company has faced significant cost pressures, with shipping costs rising dramatically, prompting the establishment of overseas production bases to enhance efficiency [6] - Localized production has allowed Daye Co. to reduce supply chain response times and navigate complex international trade environments [6]