调味品企业海外市场布局
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加速海外市场布局,海天味业能否打破增长天花板
Sou Hu Cai Jing· 2025-06-17 12:09
Group 1 - Company Haitian Flavor Industry has made progress towards its listing on the Hong Kong Stock Exchange, with its public offering ending on June 16, achieving a subscription multiple of 698.57 times and raising approximately 400 billion yuan [2] - The company aims to enhance its global strategy and brand image through this listing, as it has faced challenges in its core soy sauce business due to increased competition [2][3] - Despite a historical revenue growth rate of over 10% from 2010 to 2020, the company's revenue and net profit declined in 2022 and 2023, with 2022 revenue at 25.61 billion yuan (up 2.42%) and net profit at 6.20 billion yuan (down 7.09%) [3][4] Group 2 - In 2024, the company reported a revenue of 26.90 billion yuan (up 9.53%) and a net profit of 6.34 billion yuan (up 12.75%), indicating a recovery [3][4] - The soy sauce business generated 13.76 billion yuan in revenue in 2024, growing by 8.87%, but the revenue was still lower than in 2022 despite an increase in sales volume [4] - The company plans to allocate approximately 20% of the net proceeds from the IPO to establish a global brand image and enhance overseas supply chain capabilities, with a target of increasing overseas revenue to 15% within three years [5] Group 3 - The domestic seasoning market is experiencing intense competition, prompting the company to seek growth opportunities in overseas markets through its Hong Kong listing [4][6] - The company has established international operations, including a new investment entity in Hong Kong and a subsidiary in Indonesia, to facilitate its overseas expansion [6] - Competitors in the seasoning industry have already established strong international presences, posing challenges for the company's global strategy [7]