Core Viewpoint - The recent implementation of personal consumption loan interest subsidy policies and service industry loan interest subsidy policies aims to invigorate the consumption market through a collaborative mechanism of "fiscal guidance + financial empowerment" [1] Group 1: Policy Implementation - The personal consumption loan interest subsidy policy covers loans under 50,000 yuan for key areas such as household vehicles, cultural tourism, and healthcare, with an annual subsidy rate of 1% and a maximum subsidy amount of 3,000 yuan [1] - The service industry loan interest subsidy policy focuses on eight consumption sectors including catering, accommodation, and tourism, aimed at reducing financing costs to enhance enterprise efficiency [1] Group 2: Bank's Response - China Bank's Shaanxi branch has committed to implementing the personal consumption loan interest subsidy policy starting September 1, ensuring that policy benefits reach market entities directly [1] - The bank has launched special measures to expand domestic demand and boost consumption, focusing on housing, automobiles, and cultural tourism, creating a financial service system tailored to the Shaanxi market [1] Group 3: Consumer Support Initiatives - The bank has introduced the "China Bank Benefits Travel - Summer Season" campaign, incorporating over 400 merchants in popular tourist areas, offering discounts to stimulate consumer spending [2] - As of the end of July, the bank has issued approximately 4.8 billion yuan in consumer loans, benefiting over 50,000 consumers [2] Group 4: Credit Support for Key Sectors - The bank has provided 200 million yuan in special loans to major tourism groups in the province to support the operational upgrade of key cultural tourism parks [3] - The bank's credit balance for the consumer industry reached nearly 6 billion yuan, with over 1.4 billion yuan in credit support provided to key consumer sectors this year [3]