Core Insights - The article highlights the significant growth and evolution of the fund advisory business in China over the past six years, emphasizing improvements in management scale and advisory capabilities, leading to enhanced investor experiences [2][3][5]. Group 1: Evolution of Fund Advisory - The fund advisory business has transitioned from a pilot program to a mature development phase, with a notable increase in the number of advisory institutions and their management scale [3][13]. - The advisory capabilities have evolved from providing basic fund combinations to offering diversified strategies that include various asset classes such as equities, bonds, and overseas investments [6][9]. - The industry has seen a shift from standardized services to personalized advisory services that cover all stages of investment [6][9]. Group 2: Investor Experience and Behavior - The fund advisory services have significantly improved investor behavior, promoting long-term holding and diversified asset allocation, which has led to better investment experiences [7][10]. - Statistics show that as of September 30, 2024, the proportion of profitable accounts among advisory clients is significantly higher than that of non-advisory clients, indicating a positive impact on investor outcomes [11][12]. Group 3: Growth in Management Scale - The number of fund advisory institutions has increased from five to nearly sixty, with substantial growth in assets under management, particularly in the context of a recovering A-share market [13][14]. - Specific examples include Guotai Junan's advisory assets reaching 26.416 billion yuan, a 107.5% increase year-on-year, and Huatai Securities reporting 21.037 billion yuan, a 16.36% increase [14]. Group 4: Future Development and Challenges - The future of fund advisory services is expected to focus on account-level management and personalized services driven by AI technology, enhancing service quality and client experience [20][28]. - Despite the progress, challenges remain, including low market penetration, insufficient professional talent, and a need for greater investor education regarding fund advisory services [35][39]. - The industry is poised for further growth, driven by policy support, increasing market demand, and technological advancements [41][45].

21世纪经济报道记者 易妍君 21世纪经济报道记者了解到，今年以来，除了签约资产规模增长，部分券商基金投顾业务的盈利客户比 例、投顾策略业绩也有不错的表现。 值得注意的是，伴随AI的发展，券商对于基金投顾业务的发展模式有了更加深入的探索。 公募基金投顾业务试点转常规正在推进中，券商加速向"买方投顾"转型。 除了中金财富买方投顾资产保有规模跨越1000亿元里程碑，近期，多家券商释放了基金投顾业务稳步增 长的积极信号。 "基金投顾业务未来应该朝着账户管理模式发展，强调资产配置能力，并呈现投资策略不断丰富、服务 及收费模式多样化以及千人千面的特点。"国信证券有关人士向记者指出。 增长势头 近期，多家券商公布了旗下基金投顾业务最新规模，均呈现增长势头。 7月中旬，中金财富透露，公司买方投顾资产保有规模跨越1000亿元。其买方投顾服务矩阵包括"中国 50""微50""金选FOF""公募50"等一站式产品配置解决方案及"股票50""ETF50"等交易资产解决方案。 华宝证券基金投顾业务规模、客户数双双增长。截至7月中旬，华宝证券基金投顾规模突破55亿元，客 户数超过15万户，分别较去年末增长40%和20%，增长规模主要来 ...