荣誉的取得离不开每一位员工的辛勤付出与紧密协作。从投研团队的深度研究，到投顾团队的精准服 务，再到运营团队的高效支持，各环节紧密配合，形成了强大的服务合力。正是这种协作精神，使得国 联民生证券能够在激烈的市场竞争中脱颖而出，赢得客户的信赖与认可。 国联民生证券将以此次获奖为契机，继续深耕财富管理领域，秉承"诚信、稳健、开放、创新"的经营理 念，不断提升专业水平，优化服务流程，加强团队建设，以更加优质、高效的服务回馈广大客户，为公 司财富管理业务的高质量发展及证券行业的健康发展贡献力量。 国联民生证券始终秉持"以客户为中心"的服务理念，致力于为客户提供全方位、个性化的财富管理解决 方案。在投资顾问服务方面，专业团队凭借深厚的专业知识、敏锐的市场洞察力以及严谨的工作态度， 为投资者提供了精准的市场分析、专业的投资建议以及贴心的资产配置服务，帮助客户实现资产的稳健 增值。 2020年4月，公司获得券商首批基金投顾试点资格。展业5年来，在资产配置投研框架的基础上，不断完 善5 + N（5代表五档风险等级的睿系列投顾策略，N代表工具化和定制化策略）的策略体系，上线超过 400个组合，满足超过34万客户的投资需求。在业务 ...

Group 1 - Qingdao Bank and Guolian Minsheng Securities launched a public fund advisory service, marking a significant milestone in their strategic partnership and making Qingdao Bank the first local bank in Shandong to offer this service [1][3] - The collaboration aims to respond to the evolving wealth management market by providing professional, personalized, and periodic asset allocation services to clients [1][3] Group 2 - The fund advisory service emphasizes transparency, professional dynamic management, and a client-centric service philosophy, with a focus on risk diversification through a carefully selected basket of public funds [5][6] - High-net-worth clients can receive customized portfolio solutions, and the service prioritizes cost control to ensure a win-win for both investors and institutions [6] Group 3 - Qingdao Bank reported a revenue of 7.662 billion yuan and a net profit of 3.065 billion yuan for the first half of the year, with year-on-year growth rates of 7.5% and 16.05%, respectively, both exceeding industry averages [11] - The bank's retail business has gained increasing market recognition, with personal deposits accounting for 50.95% of total deposits by the end of June [11] Group 4 - Guolian Minsheng Securities, established in 1992, has developed a comprehensive business system including wealth management, investment banking, and asset management, with a managed scale exceeding 40 billion yuan and over 320,000 clients [13] - The partnership with Qingdao Bank is part of Guolian Minsheng Securities' strategy to deepen its presence in the Qingdao and Shandong regions [13][14] Group 5 - Both companies aim to provide multi-layered and multi-type public fund investment strategies, driven by a dual focus on professionalism and service, to build a trusted wealth management service brand [16]

Core Viewpoint - Qingdao Bank and Guolian Minsheng Securities have launched a public fund advisory service, marking a significant milestone in their strategic partnership and making Qingdao Bank the first local bank in Shandong to offer this service [1][3]. Group 1: Service Launch and Objectives - The collaboration aims to respond to the evolving wealth management market by providing professional, personalized, and periodic asset allocation services to clients [1][3]. - The fund advisory service is designed to meet the growing demand for comprehensive asset allocation and long-term investment support from clients [3]. Group 2: Service Features and Advantages - The core advantages of the fund advisory service include transparency, professional dynamic management, and a client-centered service philosophy [3]. - The underlying assets of the fund advisory service consist of a carefully selected basket of public funds, allowing for diversified investment risk and high transparency in holdings [3]. - The service emphasizes cost control through fee discounts to reduce trading costs, ensuring a win-win for both investors and institutions [3]. Group 3: Company Performance and Market Position - Qingdao Bank reported a revenue of 7.662 billion yuan, a year-on-year increase of 7.50%, and a net profit of 3.065 billion yuan, up 16.05%, both exceeding industry averages [7]. - The bank's retail business has gained increasing market recognition, with personal deposits reaching 50.95% of total deposits by the end of June [7]. Group 4: Guolian Minsheng Securities Overview - Guolian Minsheng Securities, established in 1992, has developed a comprehensive business system including wealth management, investment banking, and asset management [9]. - The company has managed over 40 billion yuan in assets and served more than 320,000 clients, receiving multiple industry awards for its performance [9]. Group 5: Future Plans - Both companies plan to focus on client-centric strategies through resource integration and collaborative operations, aiming to build a trusted wealth management service brand [11].

2022年《关于加快推进公募基金行业高质量发展的意见》提出，支持基金管理公司在做优做强公募 基金主业的基础上实现差异化发展，支持公募主业突出、合规运营稳健、专业能力适配的基金管理公司 设立从事投资顾问、金融产品销售的子公司，提升综合财富管理能力。为响应和落实以上政策，实现高 质量发展目标，易方达基金经过充分论证和准备，于2023年5月提交了设立财富管理子公司的申请。 两年来，易方达基金积极根据监管部门的反馈完善相关准备工作，同时稳妥推进投顾业务，组建了 涵盖投研、顾问、系统开发、金融科技、解决方案、合规风控等100余人的团队，构建并不断完善多层 次的服务体系和多元化的业务模式，依托多层次顾问队伍，为客户提供持续、及时的顾问服务。 近日，证监会发布《关于核准易方达基金管理有限公司设立子公司的批复》，核准易方达基金设立 全资子公司。信息显示，该子公司名称为易方达财富管理基金销售（广州）有限公司，注册地为广东省 广州市，注册资本为1亿元人民币，业务范围为证券投资基金销售。 根据批复，易方达基金后续将按照有关要求完成子公司组建、工商设立登记等一系列工作，子公司 将在申请取得经营证券期货业务许可证后对外展业。 子公司将 ...

2019年10月，易方达基金作为首批试点机构开展基金投顾业务，截至2024年末累计服务超12万个人 客户及百余家机构客户，目前已上线约20个渠道，提供标准组合策略和个性化定制策略服务。 另一家公募巨头子公司也传来重要消息。近日，证监会核准了华夏基金设立新的全资子公司北京华 夏金科信息服务有限公司，业务范围包括向商业银行及商业银行理财公司的理财产品提供份额登记、估 值、核算等运营服务，以及基于前述服务延伸的数据分析、信息披露材料制作、投资比例监控、产品研 究设计等相关服务。这是公募基金公司旗下首家运营子公司。 回顾近年来公募基金公司子公司的发展历程，从早期凭借"万能牌照"快速扩张，再到监管层收紧通 道业务，子公司规模大幅压缩，发展一度陷入沉寂。近年来，越来越多差异化、专业化的子公司涌现。 无论是华夏基金在运营服务领域的率先探索、易方达基金子公司在买方投顾的深耕，还是各类境外子公 司、股权投资子公司涌现，以及基金公司正在申请中的REITs子公司等，均是公募机构差异化发展、提 升综合财富管理能力的体现。 本报记者 张舒琳 公募巨头频现大动作 近日，公募基金巨头子公司布局再落一子。天眼查平台数据显示，近日，易方达财富 ...

Group 1 - The core viewpoint of the article highlights that Huazhong Fund has been awarded the "Golden Bull Award for Fund Advisory Institutions" by China Securities Journal, emphasizing its commitment to investor-centric services and long-term wealth growth [1] - The Golden Bull Award is recognized as one of the most authoritative awards in China's capital market, assessing advisory institutions based on compliance, governance structure, and risk control [1] - Huazhong Fund aims to transform investment value curves into asset curves for clients, prioritizing customer interests in its business design and focusing on personalized and professional advisory services [1] Group 2 - In asset allocation, Huazhong Fund targets managing volatility and seeks better holding experiences through diversified asset combinations and risk parity models, rather than solely relying on macroeconomic analysis [2] - The company emphasizes the integration of advisory and educational services, enhancing client service capabilities and promoting long-term investment and asset allocation concepts [2] - In 2024, Huazhong Fund plans to launch intelligent account diagnosis services, providing tailored account configuration results, while leveraging financial technology to enhance investor experience [2]

Core Insights - The public fund industry in China has surpassed a total scale of 33 trillion yuan, with over 700 million fund investors, yet many remain in a "self-service" investment state [1] - The approval of E Fund Management to establish a sales subsidiary focused on buy-side advisory services reflects a strategic shift in the wealth management industry from "scale competition" to "service deepening" [1][2] - The fund advisory business, which provides investment advice and decision-making assistance to clients, has shown remarkable growth since its pilot launch in 2019, but faces challenges such as low penetration rates and limited service scope [1][2] Industry Development - The fund advisory business is poised for significant growth opportunities, driven by the need for professional services that align with investor demands, creating a virtuous cycle of "increased returns - inflow of funds - market stability" [2] - Continuous policy support, such as the implementation of guidelines for the regularization of public fund advisory services, is crucial for the development of this sector [1][2] Key Strategies for Wealth Management Institutions - Wealth management institutions should prioritize investor interests and focus on three dimensions: building a professional advisory capability system, creating comprehensive investor support services, and developing a high-quality advisory talent pool [2][3] - Establishing a multi-dimensional research framework is essential for wealth management institutions to provide tailored solutions for investors with varying risk preferences [2] Importance of Accompanying Services - Effective fund advisory services should extend beyond simple fund recommendations to include a full-process support system, helping investors manage expectations and anxiety during market fluctuations [3] - Regular investment health reports can help investors maintain composure and avoid impulsive trading behaviors [3] Talent Development and Technology Integration - A high-quality, large-scale advisory team is vital for the success of fund advisory services, requiring professionals who understand both market dynamics and client needs [3] - The integration of intelligent advisory tools can enhance service reach while maintaining professional depth, creating a "human-machine collaboration" model [3] Vision for the Future - The transition of fund advisory services from pilot to regularization represents a critical turning point, necessitating a shift towards a service ecosystem centered on the best interests of investors [3] - This approach aims to foster a positive interaction between capital markets and household wealth, contributing to the financial empowerment of China's modernization efforts [3]

Core Viewpoint - The importance of providing correct asset allocation advice is emphasized over merely selecting good products, highlighting the evolving role of investment advisors in connecting capital markets with investors' wealth management needs [1][3]. Group 1: Development of Fund Advisory Services - The buy-side advisory model in China has made significant progress since the pilot program for public fund advisory services was launched over five years ago, with the number of participating institutions growing from 5 to 60 [4]. - As of the end of last year, the cumulative signed client assets for the fund advisory business at China Merchants Securities exceeded 30 billion yuan, and as of June 5, this figure approached 35 billion yuan [2]. - The fund advisory product system at China Merchants Securities covers various fund types, including money market, fixed income, equity, and global investments, offering dozens of combinations to meet diverse client needs [2]. Group 2: Focus on Pension Advisory Services - China Merchants Securities has launched a comprehensive pension advisory service, which includes designing public welfare fund advisory combinations, creating pension fund of funds (FOF) advisory combinations, and providing personalized pension advisory services [2]. - The company aims to support the development of the pension industry while allowing investors to participate in public welfare initiatives through its advisory services [2]. Group 3: Market Trends and Future Outlook - The transition of the fund advisory pilot program to a regular practice is anticipated to accelerate, driven by regulatory support from the China Securities Regulatory Commission [3][5]. - Industry experts believe that the establishment of user trust and awareness of advisory services remains a challenge, necessitating ongoing education and tailored solutions to meet investor needs [5]. - The shift towards regularization of fund advisory services is expected to bring profound impacts and new opportunities and challenges to the fund and wealth management industries [5].