Workflow
货找人模式
icon
Search documents
吉宏股份庄浩:一股闯劲 两种主业 三大法宝
Core Insights - Jihong Co., Ltd. is a leading player in both the printing packaging and cross-border e-commerce sectors, ranking first in China's paper-based fast-moving consumer goods packaging market and second in Asia's social e-commerce revenue among Chinese B2C export companies [2][3] - The company has successfully addressed industry pain points, such as the disconnection between design and printing, and has proactively invested in eco-friendly packaging solutions [2][4] - Jihong Co. went public on the Hong Kong Stock Exchange in May, marking a new chapter in its growth strategy [2] Group 1: Business Strategy - The founder, Zhuang Hao, emphasizes that successful transformations stem from keen industry insights rather than mere effort [3] - Jihong Co. has diversified its business by entering the cross-border e-commerce market, which now contributes nearly 20% of total revenue in its first year [4][8] - The company has developed proprietary systems to enhance operational efficiency, achieving a nearly 200% return on investment [6] Group 2: Technological Innovation - Jihong Co. has focused on creating a differentiated competitive advantage in the crowded cross-border e-commerce space by leveraging social media and algorithm-driven marketing strategies [5][6] - The company has invested approximately 300 million yuan in R&D, with a team of over 200 dedicated to developing its Giikin system, which has significantly improved sales conversion rates [6][8] Group 3: Market Adaptation - In response to challenges in 2024, including losses in both e-commerce and packaging sectors, the management decided to prioritize market expansion over immediate returns [7][8] - The company has seen a substantial recovery in profits, with a 110% increase in net profit in Q3 2024, and expects continued growth in the first half of 2025 [8][9] - Jihong Co. is now focusing on building its own brands to enhance profitability, with its brands "Konciwa" and "维米亚" generating over 100 million yuan in revenue [9] Group 4: Future Outlook - The company aims to deepen its international presence following its listing in Hong Kong, with plans to establish smart factories in the Middle East [9] - Zhuang Hao's approach to risk management is characterized by a focus on insight and investigation, which supports the company's strategic transformations [9]
首日涨超40%,吉宏股份港股IPO逆袭,亚洲电商龙头突围在即?
Sou Hu Cai Jing· 2025-05-27 13:54
Core Viewpoint - Xiamen Jihong Technology Co., Ltd. (Jihong Co.) has made a significant market debut, becoming the first "AI cross-border social e-commerce A+H stock" in the Hong Kong market, reflecting the strong momentum of China's cross-border e-commerce industry amid globalization and digitalization [1][3] Group 1: Company Performance - In 2024, Jihong Co. achieved impressive financial results with a revenue of 552.93 million yuan and a net profit of 18.19 million yuan [4] - The company's cross-border social e-commerce business generated revenue of 336.59 million yuan, becoming the core engine of its growth [4] - Jihong Co. ranks second in the Chinese B2C export e-commerce sector with a 1.3% market share [4] Group 2: Business Model and Strategy - Jihong Co. operates under a dual-driven business model, combining cross-border social e-commerce with paper packaging solutions [3][4] - The company employs a unique "goods find people" model, leveraging consumer data to identify needs and guide purchasing decisions, contrasting with the traditional "people find goods" approach [5][6] - The cross-border social e-commerce business accounted for 60.9% of total revenue in 2024, with a high gross margin of 60.5% [6] Group 3: Packaging Solutions - Jihong Co. is a leading provider of one-stop paper packaging solutions, integrating various processes from design to logistics [8][9] - The company holds a 1.2% market share in the Chinese paper packaging sector, ranking first in revenue among domestic companies [9] - The paper packaging market in China is projected to grow from 1,456 billion yuan in 2020 to 1,703 billion yuan in 2024, with expectations to reach 2,227 billion yuan by 2029 [9] Group 4: Environmental and Market Trends - The company is positioned to benefit from increasing environmental awareness and stringent ESG policies, which are reshaping the packaging industry [10][11] - Jihong Co. has seen its paper packaging output rise from 846.7 million square meters in 2022 to 1,026.1 million square meters in 2024 [11] - The company has established partnerships with major brands like Yili and McDonald's, enhancing its market presence [12] Group 5: Future Outlook - Jihong Co. aims to transition from merely "cross-border selling" to "brand output," with a target to increase brand business contribution to 30% by 2027 [13] - The company's strategic focus includes leveraging AI technology and expanding its brand matrix to explore new valuation opportunities [14]
吉宏股份:双轮驱动全球化战略落地 H股上市开启国际资本新航道
Chang Jiang Shang Bao· 2025-05-21 08:32
Core Viewpoint - Jihong Co., Ltd. is launching a global offering of H shares, marking a significant step in its dual-platform strategy of "A+H" and aiming to inject global momentum into its cross-border e-commerce and green packaging businesses [1] Group 1: Global Offering Details - The global offering consists of 67,910,000 H shares, with 6,791,000 shares allocated for public offering in Hong Kong and 61,119,000 shares for international offering [1] - The price range for the H share issuance is preliminarily set between HKD 7.48 and HKD 10.68 [1] Group 2: Cross-Border E-Commerce Performance - Jihong Co., Ltd. ranks second among Chinese B2C export e-commerce companies with a market share of 1.3%, generating revenue of CNY 336,590.31 million from its cross-border social e-commerce business in 2024 [2] - The company's unique "goods find people" model has contributed to its success, allowing for proactive identification of target customers based on consumer data [2][3] - Revenue from the cross-border social e-commerce business accounted for 57.8%, 63.6%, and 60.9% of total revenue from 2022 to 2024, with corresponding gross profit margins of 59.1%, 63.1%, and 60.5% [3] Group 3: Packaging Business Growth - Jihong Co., Ltd. is a leading provider of paper packaging solutions in mainland China, with a market share of 1.2% in the fast-moving consumer goods (FMCG) packaging sector [4] - The market size for paper FMCG packaging in mainland China is projected to grow from CNY 145.6 billion in 2020 to CNY 170.3 billion in 2024, with expectations to reach CNY 222.7 billion by 2029 [5] - The company has established strong partnerships with major FMCG brands, enhancing its competitive position in the packaging industry [6] Group 4: Environmental Trends and Innovations - The shift towards environmentally friendly packaging solutions is reshaping the industry, with increasing emphasis on sustainability and compliance with ESG policies [5] - Jihong Co., Ltd. has been proactive in developing eco-friendly packaging materials and technologies, positioning itself to benefit from the growing demand for sustainable packaging [6]