8月27日，"抖音电商开放日·质检专场"活动在广州华林国际举行。活动上，抖音电商首次对外介绍了质检 仓配一体化中心（QIC）的运作流程，并发布了服务升级计划。这一行业首创的"先鉴定后发货"模式，被 认为推动了玉石行业的透明化和规范化发展。它让玉石行业提质扩容的同时，也为市场释放了更多消费潜 力，贡献了经济增量。 作为我国历史悠久的玉石交易核心区，广州华林国际见证了珠宝玉石产业的兴盛与变迁。长期以来，虚假 宣传、以次充好、证书造假等问题困扰着行业发展，影响着消费信心。抖音电商自2020年成立之初便推出 QIC服务，率先探索"质检+仓配"一体化模式。此次升级，意味着平台在行业治理与消费保障方面迈出了新 步伐。调研数据显示，七成消费者因QIC服务保障而选择在抖音电商购买珠宝玉石产品。 抖音电商华林QIC现场。图源 抖音 记者现场了解到，抖音电商首创的QIC体系覆盖质检、仓储和物流等环节，实行权责分立与全链路管理。 消费者下单后，商家送入QIC的订单由平台分配至不同检测机构，以确保检测真实、专业。商品需经外 观、材质、重量等多项检测，合格后方能出具质检报告并进入发货环节。全过程均留存证据，确保"一物 一证"，有效降低 ...

Core Insights - Douyin E-commerce has launched a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jewelry and jade industry, addressing long-standing issues such as false advertising and counterfeit certifications [1][3] - The QIC service, which began in 2020, has significantly improved consumer confidence, with 70% of consumers choosing to purchase jewelry and jade products on Douyin E-commerce due to the service's guarantees [1][3] Group 1: QIC Operations and Impact - The QIC system covers all aspects of quality inspection, warehousing, and logistics, ensuring authenticity and professionalism through a mechanism that assigns orders to different testing institutions [3] - Products undergo multiple tests for appearance, material, and weight before receiving a quality inspection report, with an average daily testing volume exceeding 20,000 orders [3] - The implementation of QIC has reduced logistics and quality inspection costs for merchants by nearly 50% per order [3] Group 2: Industry Growth and Trends - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4% [3] - The live e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise volume (GMV), accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3] - The collaboration between Douyin E-commerce and various small and medium-sized enterprises is fostering market expansion and promoting digital transformation within the industry [4] Group 3: Case Studies and Future Outlook - Companies like Yuangan Jewelry and Cuiyu Jade have successfully integrated the QIC model, significantly reducing costs and establishing consumer trust [6] - The ongoing challenges posed by unscrupulous merchants evading scrutiny may impact consumer confidence, but Douyin E-commerce plans to continuously upgrade the QIC service to protect consumer rights and lower operational costs for merchants [6] - The QIC model is seen as a valuable reference for the industry, with expectations that improved quality inspection systems will enhance standardization and unlock further consumer potential, contributing to economic growth [6]

Core Insights - Douyin E-commerce introduced a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jade industry, contributing to economic growth and consumer confidence [1][3] - The QIC system covers quality inspection, storage, and logistics, ensuring that products undergo multiple checks before shipping, thus reducing risks of counterfeit certificates and product swaps [3][6] - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4%, driven significantly by live-streaming e-commerce [3][7] Industry Developments - The QIC model has reduced logistics and quality inspection costs for merchants by nearly 50%, enhancing consumer trust and promoting industry standardization [3][6] - The live-streaming e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise value (GMV) in 2024, accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3][4] - The collaboration between Douyin E-commerce and various authoritative inspection agencies has led to an average daily inspection volume exceeding 20,000 orders [3][6] Market Trends - The live-streaming e-commerce model has expanded the consumer base for the jewelry industry, allowing small and medium-sized enterprises to thrive alongside larger brands [4][6] - Companies like Yuangan Jewelry and Cuiyu Jade have successfully leveraged the QIC to reduce operational costs and build consumer trust, leading to significant sales increases [6][7] - The ongoing development of the QIC service aims to further protect consumer rights and lower operational costs for merchants, fostering a more trustworthy shopping experience [6][7]