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广汽集团,大动作
3 6 Ke· 2025-12-18 11:45
Core Insights - GAC Group has initiated a reform of its independent brand Business Units (BUs), consolidating Haobo and Aion into a single unit called Haobo Aion BU, which is a key focus of this reform [1] - The company aims for each independent brand BU to take full responsibility for product planning, development, market launch, and profitability, thereby enhancing accountability for market performance [1] Group 1 - The Haobo Aion BU will integrate the sales and service channels of Haobo and Aion, with the first phase of integration expected to be completed by January 31, 2026, covering over 30 cities [2] - After the first phase, the second phase aims for complete channel integration by March 31, 2026, resulting in over 1,000 sales points and 100% coverage in cities above the fourth tier [2] - The integration is expected to increase Haobo's service network from 200 to 1,000 locations, improving service convenience for Haobo users and providing Aion users with a wider range of product choices [2] Group 2 - The reform is part of GAC Group's strategy to maximize resource synergy, enhance organizational management efficiency, and accelerate technological innovation and market responsiveness [2] - Haobo will focus on the high-end market as "elite vehicles," while Aion will target the mass market as "people's cars," strengthening GAC Group's competitive position in the independent brand sector [2][3] Group 3 - GAC Group is also preparing a BU reform for its brand Trumpchi, which is currently in the planning stage [4] - The company aims to balance its traditional fuel vehicle advantages with the transition to new energy vehicles, emphasizing both fuel and electric vehicle development [4] - GAC Group's collaboration with Huawei on the Qijing brand has achieved independent operation, with management and marketing handled autonomously by Qijing [4] Group 4 - GAC Group's operational efficiency has improved by approximately 50% since the launch of the "Panyu Action" plan in 2024, with new vehicle development cycles reduced from 26 months to 18-21 months and R&D costs lowered by over 10% [4]
广汽集团,大动作!
Zhong Guo Ji Jin Bao· 2025-12-18 11:10
Group 1 - GAC Group has initiated a reform of its autonomous brand Business Units (BUs), establishing the Haobo and Aion BU as a key focus [1] - Zhang Xiong has been appointed as the president of the Haobo Aion BU, with Feng Yu and Yang Long taking on roles as product and sales service vice presidents, respectively [1] - Each autonomous brand BU will independently manage the entire process from product planning to market performance and profitability [1] Group 2 - The integration of sales channels for Haobo and Aion will be implemented in phases, with the first phase expected to announce the initial sales and service points by January 31, 2026 [2] - After the first phase, the integrated channels are projected to cover over 30 cities, allowing for dual-brand sales and services at the same locations [2] - The second phase aims for complete channel integration by March 31, 2026, establishing over 1,000 sales points and achieving 100% coverage in cities above the fourth tier [2] Group 3 - The integration is expected to increase Haobo's service network from 200 to 1,000 locations, enhancing service convenience for users [2] - Aion users will benefit from a wider range of product options, catering to their upgrading vehicle needs [2] - The reform aims to maximize resource synergy, improve organizational efficiency, and accelerate technological innovation and market responsiveness [2] Group 4 - GAC Group is also preparing a BU reform for its brand Trumpchi, which is currently in the planning stage [4] - The company recognizes its advantages in the traditional fuel vehicle market but acknowledges the need to transition towards new energy vehicles [4] - The partnership with Huawei to create the Qijing brand has achieved independent operation, with management and marketing being handled autonomously [4] Group 5 - GAC Group's previous initiatives, such as the "Panyu Action" plan, have improved business efficiency by approximately 50% and reduced new vehicle development cycles from 26 months to 18-21 months [4] - R&D costs have decreased by over 10% since the start of the "Panyu Action" plan in 2024 [4]
广汽集团,大动作!
中国基金报· 2025-12-18 11:09
Core Viewpoint - GAC Group has initiated a reform of its independent brand Business Units (BUs), with the establishment of the Haobo Aion BU as a key focus for operational integration and efficiency [2][3]. Group 1 - Zhang Xiong has been appointed as the president of the Haobo Aion BU, with Feng Yu as the product vice president and Yang Long as the sales and service vice president [3]. - Each independent brand BU will be responsible for the entire process from product planning and development to market launch and profitability, ensuring accountability for market performance [3]. Group 2 - The integration of sales channels for Haobo and Aion will be implemented in phases, with the first phase set to announce the initial sales and service points by January 31, 2026 [5]. - After the first phase, the integrated channels are expected to cover over 30 cities nationwide, allowing for dual-brand sales and service at the same locations [6]. Group 3 - The second phase aims for complete channel integration by March 31, 2026, establishing over 1,000 sales points and achieving 100% coverage in cities above the fourth tier [6]. - The integration is projected to increase Haobo's service network from 200 to 1,000 locations, enhancing service convenience for users, while Aion customers will benefit from a wider range of product options [6]. Group 4 - GAC Group's reform is designed to maximize resource synergy, improve organizational management efficiency, and accelerate technological innovation and market responsiveness [6]. - Haobo will focus on the high-end market as "elite vehicles," while Aion will target the mass market as "people's good cars," strengthening GAC Group's competitive position in independent brands [6][7]. Group 5 - GAC Group is also preparing for a BU reform for its brand Trumpchi, which is currently in the planning stage [8]. - The company aims to balance its traditional fuel vehicle advantages with the transition to new energy vehicles, emphasizing both fuel and electric vehicle development [9]. - The independent operation of the Qijing brand, developed in partnership with Huawei, has been established, with management and marketing handled autonomously [9]. Group 6 - GAC Group's initiatives, including the "Panyu Action" plan, have led to a 50% improvement in business efficiency, a reduction in new car development cycles from 26 months to 18-21 months, and a decrease in R&D costs by over 10% since the start of 2024 [9].