这个获得多家行业协会与车企支持的品牌，以"人-车-野"三维评价体系为核心，精准破解行业痛点。 在"车"的评级上，依托T/CSAE 448-2025《乘用车越野性能评级方法》，将车辆划分为L0～L5六个等 级，让"什么车能去哪儿"有了量化依据；在"野"的界定上，联合科研机构推进越野场景分级，像雪地、 沙地等典型场景将实现难度量化，避免用户"以卵击石"；在"人"的提升上，构建从理论到实践的技能认 证体系，让越野文化从胆量比拼转向专业较量。 乱象丛生的背后，是驾驶者对驾驶能力认知不足、对产品性能边界不了解、对地形环境判断不清晰的多 维认知问题。从驾驶能力的角度看，不少新手将越野等同于"猛踩油门"，对驾驶技巧、紧急避险方法的 认知几乎为零。巴丹吉林沙漠的事故中，涉事者不仅关闭安全气囊寻求"操控感"，更以120公里时速盲 目冲坡，完全无视沙漠驾驶的基本常识。从产品性能边界的维度讲，行业缺乏统一的性能评价标准，消 费者只能依赖厂商宣传，甚至分不清城市SUV与硬派越野车的本质区别，在某些极限环境下不乏车主开 着城市型SUV挑战专业越野路线。而从地形环境的层面看，海量越野场景处于无分级、无标识、无管理 的"三无"状态，像"尼 ...

Core Insights - The "Off-Road Travel Compass" brand was officially launched at the Daan Center's Technology Innovation Exchange Conference, led by Xiangyang Daan Automotive Testing Center Co., Ltd. [1] - The brand aims to address challenges in the off-road market, including fragmented information dissemination and safety system inadequacies, by creating a comprehensive ecosystem for off-road travel [3][5] - The brand's mission is to become a "navigator and reliable partner" for off-road travel in China, focusing on a three-dimensional evaluation system of "people-vehicles-terrain" [3][5] Group 1: Brand Launch and Support - The brand received support from various industry organizations and experts, including the Chinese Academy of Sciences and the China Automotive Engineering Society [1] - The unveiling of the brand logo "CORA" (China Off-Road Roadmap Adventure) involved representatives from key industry players, indicating a collective commitment to standardization in the off-road sector [1][3] Group 2: Brand Objectives and Framework - The brand focuses on enhancing user knowledge and skills through the establishment of an off-road knowledge base and educational initiatives [5] - It aims to create a series of standards for off-road vehicle performance and reliability, providing a reference for both manufacturers and consumers [5] - The brand will work on developing classification standards for off-road scenarios and routes, facilitating standardized management and application of route information [5] Group 3: Research and Development - A research report on off-road vehicle performance grading was presented, providing a comprehensive evaluation framework based on industry consensus and extensive vehicle testing [7] - This research supports the development and implementation of the "Off-Road Travel Compass" brand's framework [7] Group 4: Future Prospects - The launch of the brand is expected to lead to a more systematic and standardized development phase for China's off-road travel ecosystem [9] - Future collaborations will focus on standard development, route validation, and knowledge dissemination to enhance safety and enjoyment for consumers [9]