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“到此一游”向深度游升级成为趋势,年轻消费者更偏好中长线路
Xin Jing Bao· 2025-06-08 06:45
Core Insights - The Chinese hotel accommodation industry is experiencing a significant transformation after decades of rapid growth, driven by new consumer demands and cross-industry integration [1][2] - The demand for accommodation combined with dining, entertainment, and travel services has surged, with notable growth rates of 87% for "accommodation + dining," 99% for "accommodation + entertainment," and 36% for "accommodation + flights" [1] - Young consumers, particularly those under 30, are increasingly seeking personalized and efficient accommodation options, with a 40% year-on-year increase in "hotel + flash purchase" combinations during the recent holiday period [1][2] Industry Trends - The integration of various services within the travel and accommodation sector is creating new growth opportunities, with a focus on ecological and sustainable development [1] - The demand for "deep tourism" is rising, moving beyond simple travel experiences to multi-faceted interactions, with 44% of travelers being under 30 years old [1] - Emerging markets and lesser-known destinations are gaining popularity, with 80% of the top 20 cities for inbound tourism being "niche" locations, indicating a shift in consumer preferences towards unique and quality accommodations [1] Technological Advancements - The introduction of AI tools like "Meituan Jibai" aims to enhance the efficiency and quality of hotel services, reflecting the industry's adaptation to technological innovations [2] - The growth of personalized travel packages, such as "hotel + Hanfu/ hairpin" offerings, has seen a remarkable increase of 127% year-on-year in Q1 2025, showcasing the evolving consumer landscape [2]
跨场景融合激发酒旅产业新需求 国内首个酒店商家AI工具发布
Guang Zhou Ri Bao· 2025-06-06 02:55
Group 1 - The hotel accommodation industry in China is experiencing rapid growth and transformation, driven by digitalization and the integration of AI technology [1][2] - In the past year, the demand for cross-scenario accommodation services has surged, with "accommodation + dining" demand increasing by nearly 87%, "accommodation + entertainment" by 99%, and "accommodation + flight" by 36% [2][3] - The introduction of the AI tool "Meituan Jibai" aims to enhance operational efficiency for hotel merchants and is expected to significantly improve the online service rate in the hospitality industry [3] Group 2 - The shift from focusing solely on business growth to emphasizing ecosystem development marks a significant change in Meituan's role in the accommodation sector [2] - The online rate in the hotel and tourism industry is predicted to see exponential growth with the advent of AI, with Meituan's AI customer service achieving a problem-solving rate of 95% [3] - The evolving consumer preferences, particularly among younger demographics, are driving new demands for convenience and efficiency in accommodation services [2][3]