一、选对平台比选品更重要 各位跨境圈的同仁们，今天难得有空，跟大家掏心窝子聊聊这 8 年做跨境电商的心得。从最初在 某电商上摆地摊卖国产手机壳，到现在手握 3 个类目 TOP10 店铺，踩过的坑能填满一整个集装箱。最近总有人私下问我："云上城跨境电商靠谱吗？" 借着今天的分享，也跟大家好好掰扯掰扯。 刚开始做跨境时，我跟风扎进了某电商，结果半年下来光店铺租金就烧了 12 万。后来才明白，不同平台的脾性天差地别：做欧美市场，某电商流量大但规 则比针眼还细，一个关键词写错就可能被下架；有的适合铺货，但利润薄如纸；东南亚市场的某电商，本土店和跨境店的流量差距能差出 10 倍。 云上城在合规这块做得还算规矩，会主动提醒卖家办理目标国的资质，后台还有合规自查工具。但有个坑得提醒大家：它的类目审核比看起来严格，我徒弟 当初想上架一款带锂电池的露营灯，因为认证资料差了一页翻译件，来回折腾了 20 天才通过。 四、给新人的 3 条保命建议 1. 别贪大求全：先聚焦一个小类目做到极致，我最早靠一款带 USB 接口的保温杯打开欧洲市场，单款月销 2000+ 这两年不少新人问我新兴平台的情况，其中就有不少人提到云上城跨境电商。有人 ...

Core Insights - The report highlights the resilience of cross-border e-commerce despite global trade fluctuations, predicting that global e-commerce sales will rise from $6.8 trillion in 2025 to $8 trillion by 2027, with a penetration rate increasing from 20.1% to 22.6% [1][17][20] - The cross-border e-commerce supply chain has evolved through stages of "transport," "warehousing," and "distribution," and is now entering a phase dominated by "network chains," focusing on global network layout, regional grid services, end-to-end digitalization, and value-added benefits [1][12][24] - Consumer demand is driving fulfillment upgrades, with key decision factors including free shipping, return policies, and next-day delivery [1][30] Group 1: Global Trade and E-commerce Trends - Global trade is experiencing mild recovery despite pressures, with the WTO predicting a 0.2% decline in global goods trade volume in 2025, followed by a recovery to 2.5% growth in 2026 [15][16] - The global retail e-commerce market is expected to grow at double the rate of overall retail, with sales projected to increase significantly, indicating strong growth potential for e-commerce [17][20] - Mature markets continue to dominate global e-commerce, while emerging markets are entering a rapid growth phase driven by factors such as internet penetration and urbanization [21][22] Group 2: Supply Chain Evolution and Challenges - The cross-border e-commerce supply chain has undergone four stages, culminating in a "network chain" model that emphasizes global coverage and efficient collaboration [24][29] - Key challenges for merchants include complex customs policies, unstable transport times, inventory backlog, and high costs of interfacing with multiple service providers [1][23] - The logistics market is projected to grow from $1.08 trillion in 2024 to $1.73 trillion by 2030, highlighting the need for efficient warehousing and fulfillment strategies [33] Group 3: Consumer Expectations and Fulfillment - Consumer fulfillment experience significantly influences online purchasing decisions, with a majority prioritizing free shipping and return policies [30][31] - The report emphasizes the importance of building a global fulfillment network to meet rising consumer expectations for delivery speed and reliability [32] - Efficient fulfillment processes are critical for product innovation, with a significant percentage of merchants indicating a need to enhance their product design and inventory management capabilities [42][44]

Core Viewpoint - Despite fluctuations in U.S. tariff policies, consumer demand remains strong, with companies continuing to receive orders and maintain production levels [1][2][3]. Group 1: Consumer Demand - U.S. consumer demand is stable, with companies like Shanghai Weida continuing to receive orders despite tariff changes, indicating a strong market need [1][3]. - The RV market in the U.S. has approximately 10 million units, suggesting a persistent consumer base despite potential market fluctuations [3]. - Many Chinese sellers report ongoing demand from U.S. customers, with some companies actively preparing for upcoming sales seasons by increasing production and stock [4][5]. Group 2: Supply Chain Dynamics - Chinese suppliers maintain a unique advantage in the global supply chain, making it difficult for U.S. small and medium enterprises to find alternative suppliers [5][6]. - The recent tariff adjustments have led to increased urgency among U.S. customers to stock up on inventory, with many companies reporting significant order volumes [5][6]. - The logistics sector is responding to increased demand, with companies like Cainiao International Express reporting a surge in cross-border package volumes to North America and Latin America [6][7]. Group 3: Market Trends - The U.S. market remains a key battleground for cross-border e-commerce, with emerging markets like Latin America showing strong growth potential [7]. - Amazon's CEO noted an increase in purchasing in certain categories, indicating that consumers are preemptively stocking up in response to potential tariff impacts [7][8]. - Consumer confidence in the U.S. has shown signs of recovery following recent tariff policy changes, although some sellers are considering price increases for certain products [8].

Core Viewpoint - Despite fluctuations in U.S. tariff policies, overall market demand remains strong, with American consumers continuing to place orders for products from Chinese suppliers [1][2][3]. Group 1: Market Demand - The demand for RV awnings in the U.S. market constitutes 50% of the sales for Weida, indicating a significant reliance on this market segment [2]. - Customers are placing orders in anticipation of potential tariff changes, with one customer expressing satisfaction for avoiding high tariffs and securing inventory [2]. - The long-term demand for RV-related products is expected to remain stable, with approximately 10 million RVs in the U.S. [2]. Group 2: Supply Chain Dynamics - Chinese suppliers are experiencing increased urgency from U.S. clients, with some requesting air freight for shipments, a practice that was uncommon previously [4]. - Many U.S. customers are currently in a restocking phase, leading to increased order volumes and inventory accumulation [4][5]. - The unique advantages of the Chinese supply chain make it difficult for U.S. small and medium enterprises to shift their sourcing away from China [5]. Group 3: Consumer Behavior - U.S. consumers are actively purchasing products, with local distributors beginning to stockpile inventory in response to ongoing demand [3][4]. - Amazon's CEO noted an increase in purchasing volumes in certain categories, suggesting consumers are preemptively stocking up to mitigate potential tariff impacts [6]. - Consumer confidence has shown signs of recovery following the recent tariff adjustments, although some sellers are considering price increases for specific products [7].