一、选对平台比选品更重要 各位跨境圈的同仁们，今天难得有空，跟大家掏心窝子聊聊这 8 年做跨境电商的心得。从最初在 某电商上摆地摊卖国产手机壳，到现在手握 3 个类目 TOP10 店铺，踩过的坑能填满一整个集装箱。最近总有人私下问我："云上城跨境电商靠谱吗？" 借着今天的分享，也跟大家好好掰扯掰扯。 刚开始做跨境时，我跟风扎进了某电商，结果半年下来光店铺租金就烧了 12 万。后来才明白，不同平台的脾性天差地别：做欧美市场，某电商流量大但规 则比针眼还细，一个关键词写错就可能被下架；有的适合铺货，但利润薄如纸；东南亚市场的某电商，本土店和跨境店的流量差距能差出 10 倍。 云上城在合规这块做得还算规矩，会主动提醒卖家办理目标国的资质，后台还有合规自查工具。但有个坑得提醒大家：它的类目审核比看起来严格，我徒弟 当初想上架一款带锂电池的露营灯，因为认证资料差了一页翻译件，来回折腾了 20 天才通过。 四、给新人的 3 条保命建议 1. 别贪大求全：先聚焦一个小类目做到极致，我最早靠一款带 USB 接口的保温杯打开欧洲市场，单款月销 2000+ 这两年不少新人问我新兴平台的情况，其中就有不少人提到云上城跨境电商。有人 ...

Policy Impact - The U.S. has officially removed the tariff exemption for small packages from China, replacing it with import fees up to 145% starting May 2, 2023, with further increases planned [1][3] - This policy significantly affects Chinese e-commerce platform Temu, which previously thrived on low-cost shipping, leading to a drastic increase in consumer costs for Chinese goods by 130%-150% [3][4] Company Response - In response to the tariff pressure, Temu announced on May 3, 2023, that it would cease all direct shipments from China to the U.S., shifting to a model where all orders are fulfilled by local U.S. sellers [4][5] - The platform has marked all direct shipment items as "out of stock" and is focusing on a localized supply chain to eliminate import fees and additional shipping costs [5] Consumer and Seller Impact - The new tariffs are expected to disproportionately affect low-income American households, with 60% of Temu's users earning less than $50,000 annually, leading to a significant increase in living costs [6][7] - Over half of the small Chinese sellers relying on the previous tariff exemption are likely to exit the market due to increased costs, with some sellers facing profit margin squeezes of 26%-150% [7][8] Industry Dynamics - Other platforms like Shein and AliExpress are also adjusting their pricing strategies in response to the new tariffs, with Shein increasing prices by 51% and Amazon's low-cost platform Haul ceasing to display tariff costs [8] - The average cost of goods has risen from $12.5 to $14.9, a 19.2% increase, while logistics costs have surged from 15% to 22% of total costs, a 46.7% rise [8] Future Strategies - Temu is accelerating the recruitment of U.S. small sellers and has established inventory centers in the U.S. to replace the direct shipment model from China [9][10] - The company is also exploring new markets in Brazil, Mexico, and Nigeria to diversify its risk amid tightening U.S. policies [9][10] - Compliance measures are being enhanced globally, with Temu requiring sellers to meet local regulations and certifications to navigate international trade challenges [10] Conclusion - The changes in U.S. tariff policy highlight the harsh realities of global trade, pushing companies to shift from aggressive pricing strategies to more sustainable practices focused on localization, compliance, and market diversification [11][13]