Group 1 - The article emphasizes that starting a cross-border e-commerce business by focusing on content creation is not a rational path, as many entrepreneurs have failed to gain traction this way [1] - It suggests that relying on advertising as a primary growth strategy can be effective, provided that a solid product foundation is established beforehand [2][3] - The importance of time in building influence is highlighted, as most startups cannot survive long enough to see the benefits of content-driven strategies [2][3] Group 2 - The article points out that many entrepreneurs waste time on content creation without seeing significant sales, while those who focus on advertising can achieve more stable cash flow [3][4] - It argues that advertising should be viewed as a direct means to generate sales and profits, rather than merely a way to increase organic traffic [4] - The future focus on building brand content is acknowledged, but the current priority should be on ensuring survival and profitability through effective advertising strategies [4]

Core Viewpoint - The article emphasizes the potential of small towns in China to leverage cross-border e-commerce, particularly in niche markets, to achieve significant financial success, exemplified by a small town generating 5 billion yuan in annual revenue through crystal sales [2][3][4]. Group 1: Market Potential - Small towns possess unique advantages such as lower rent and labor costs compared to first-tier cities, making them ideal for cross-border e-commerce ventures [5][6]. - The rise of AI tools and platforms like Amazon allows for low-cost entrepreneurship, enabling local products to be sold at substantial markups in international markets [6][11]. Group 2: Success Stories - A small town in Jiangsu Province, Donghai County, achieved 5 billion yuan in cross-border e-commerce sales by selling crystal products, with the total crystal transaction volume in the county reaching 46 billion yuan in 2024 [8][9][10]. - The county has over 3,000 crystal processing enterprises, employing nearly 300,000 people and selling approximately 30 million pieces annually [9]. Group 3: Global Market Insights - The global market for crystal jewelry is projected to grow from $1.29 billion in 2022 to $22.83 billion by 2028, with a compound annual growth rate (CAGR) of 14.5% [16]. - The global market for crystal healing products was valued at $85.15 million in 2022, indicating a growing consumer interest in the aesthetic and symbolic value of crystals [15][19]. Group 4: Strategies for Entry - To capitalize on the crystal market, businesses should focus on learning operational strategies and enhancing compliance to overcome competitive barriers [20]. - Successful brands like Mineral Fox and TINY RITUALS have utilized social media platforms like TikTok to build a loyal customer base and enhance brand recognition, which is crucial for profitability [25][28][30].