Group 1: Business Impact and Performance - The company's export business covers three main areas: cultural education and leisure, home living, and sports fitness, with a focus on B-end markets and direct C-end consumer engagement in sports fitness [2] - The first quarter of 2025 saw revenue growth primarily driven by the cultural education and sports fitness sectors, with a nearly 100% revenue increase from the subsidiary Ruitfei's cross-border e-commerce business [3] - The gross margin of the cultural education and leisure sector has risen, contributing to overall rapid growth [3] Group 2: Production and Supply Chain - As of 2024, the revenue from the Vietnam company was 334 million yuan, accounting for approximately 30% of the cultural education and leisure sector [3] - The top five customers accounted for 21.11% of the company's annual sales in 2024 [3] - The company plans to actively restructure its global supply chain beyond Vietnam [3] Group 3: Strategic Development and Support - The cultural tourism exhibition group, as a major shareholder, provides multi-faceted resources and support for the company's growth, including talent, IP, and channel assistance [3] - The company aims to build a diversified IP matrix covering various themes and will leverage its product research institute for product development based on brand characteristics and market demands [3] - In 2025, the company plans to actively expand its domestic market to achieve market share growth [3]

去年我曾经在公众号里说过，我们筹备了一个新品类的新品牌，前期的确遭遇了一些困难，最初我想的 是直接跟国内成熟的工厂做产品线的合作。结果试验的三款产品上架之后，推广方面一切正常，正当我 们计划快速补货，大干快上时，供应商告诉我们，他们计划在海外打造自己的品牌。 甚至最近我们已经开始陆续为一些新产品批量下单了，按照我的估计，等到货出来，关税这事儿就大体 有眉目了，我可不想等到关税下来的时候，再思考我们要卖什么，等到关税下来，我们再花几个月的时 间搞定供应链，搞定产品，等货到了，都猴年马月了。 遇到这样的问题，换作是几年前的我，肯定要跟供应商battle一下的，我曾经也遇到过类似的问题，当 时自我消耗了一段时间后，我直接放弃已经跑出来的产品和类目，为的只是跟对方赌一口气。这次，我 们在经历了短暂的休整后，快速地选新品，做前期调研，找供应商，发货上架，直到春节之后，我们 的"新产品"才开始了正常推广和销售。 事实上，新产品上架到现在，满打满算也就三个月的时间，整个过程真的算不上是一帆风顺，因为前期 产品定价过高，我们的产品一度的转化非常低，我的解决方法是：逢山开路，遇水架桥。我们投放了很 多渠道的广告，搜索广告竞争激 ...