Core Insights - Beijing Universal Resort announced the addition of several globally popular IPs, including "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V," to its 2026 seasonal events, enhancing the immersive entertainment experience for visitors and fans [1] - The ongoing "Universal China Year" event at Beijing Universal Resort is designed to provide a comprehensive immersive experience, combining visual, taste, and interactive elements, running until March 3 [1] Group 1 - The "Universal Infinite Spring" event will feature "Chang'an Three Thousand Miles" and "Genshin Impact," with interactive themed restaurants and areas opening on March 20 [1] - The "Stunning" event in 2026 will include "Tomb Raider Notes" and "Identity V," offering new story experiences and immersive adventure elements [1] - Since its opening in 2021, Beijing Universal Resort has continuously innovated its entertainment offerings, integrating global IPs with Chinese cultural elements [1] Group 2 - The "Hollywood Boulevard" has been upgraded with festive decorations, including the "Golden Plum Tree," attracting visitors for photo opportunities [2] - The "Reunion" special performance features international IP stars and actors, blending cultural elements in a modern presentation [2] - The resort's food offerings, including traditional snacks and themed dining experiences, are popular among visitors, enhancing the festive atmosphere [3] Group 3 - This year marks the fifth anniversary of Beijing Universal Resort, with special decorations and events planned to celebrate [4] - The "Universal China Year" event focuses on the theme of "Reunion," merging traditional and international elements to create a unique festive experience [4] - The resort plans to launch nine core themed activities throughout the year, inviting visitors to unlock exciting experiences [4]

Group 1 - The Beijing Universal Resort has launched its seasonal theme event "Universal Chinese New Year," which will run from January 23 to March 3 [1] - The event features comprehensive upgrades across performances, landscapes, cuisine, and merchandise, creating a one-stop experience that blends international IP with traditional festive culture [3] - The signature performance "Universal Chinese New Year Special Performance - Reunion!" has returned, incorporating traditional art elements like Sichuan opera face-changing and acrobatics, while creatively merging Eastern and Western cultures [3] Group 2 - The landmark attraction "Universal Dreaming Golden Plum Tree" has become a popular spot for visitors to pray for blessings, enhancing the festive atmosphere [5] - Traditional snacks such as beef tripe noodles, meat pancakes, and candied hawthorn are available at the Universal New Year Square, evoking nostalgic flavors of the New Year [5] - The "Universal Chinese New Year Special Performance" has received positive feedback since its launch in 2024, becoming a recognizable cultural performance during the Spring Festival, further driving tourism consumption [5]

Core Viewpoint - Beijing Universal Resort will host the "Universal China Year" themed event from January 23 to March 3, showcasing a unique Spring Festival celebration through an international theme park experience [1] Group 1: Event Details - The event will feature traditional New Year elements, providing visitors with a distinctive festive atmosphere [1] - Two hotels at Beijing Universal Resort and the Universal City Walk will offer rich dining and accommodation experiences themed around the New Year [1] Group 2: Special Performances - The "Universal China Year Spring Special Performance - Reunion!" will return, featuring 14 iconic characters from popular animated films such as "Kung Fu Panda," "Madagascar," and "Despicable Me" [1] - The performance will last 20 minutes and incorporate various traditional art forms, including knife and horse performances, Sichuan opera face-changing, and drum acrobatics [1] Group 3: Culinary Offerings - The New Year's Eve dinners at the Loxia Restaurant and Hammond Restaurant will combine international and local cuisines [1] - Hejia Chinese Restaurant at the Nuojin Resort Hotel will offer multiple reunion dinner packages [1] - Several restaurants at Universal City Walk will introduce festive culinary delights in line with the celebrations [1]

Group 1 - The "Universal Chinese New Year" theme event will take place from January 23 to March 3, showcasing traditional Spring Festival atmosphere through various park activities [1] - The special performance "Reunion!" will feature 14 iconic characters from popular animated films, including Kung Fu Panda and Despicable Me, with a 20-minute show that combines traditional art forms with international IP characters [3] - The park will be decorated with traditional elements such as lanterns and auspicious clouds, creating a festive atmosphere for visitors [5] Group 2 - Dining options will include traditional snacks and festive dishes, with themed decorations in various restaurants, enhancing the celebratory experience for guests [7] - The event will also feature themed merchandise, including a bubble machine and horse hats, along with interactive activities like face painting and online red envelope draws [8]

Group 1 - The "Universal China Year" theme event will take place from January 23 to March 3, celebrating the Lunar New Year with an international theme park approach [1] - The "Universal China Year Spring Special Performance" will feature 14 beloved characters from popular franchises, including Kung Fu Panda and Despicable Me, in a 20-minute show that incorporates traditional art forms like Chinese opera and acrobatics [1] - The Beijing Universal Resort will be decorated with traditional elements such as lanterns and auspicious clouds, enhancing the festive atmosphere [1] Group 2 - The Universal Spring Square will offer a variety of traditional snacks, including Beijing-style dishes and themed merchandise related to Kung Fu Panda, enhancing the New Year experience for visitors [2] - New Year’s Eve dinners will be available at the resort's restaurants, along with festive accommodation and dining experiences at the two hotels and the Universal CityWalk [2]

Core Insights - Beijing Universal Resort will launch the "Universal China Year" event from January 23 to March 3, aiming to reinterpret traditional New Year celebrations through an international theme park experience [1][3]. Group 1: Event Highlights - The event will feature a special performance titled "Universal China Year Spring Festival Special Performance - Reunion!" showcasing a blend of traditional and international elements, including characters from popular animated films such as "Kung Fu Panda" and "Despicable Me" [1][3]. - Traditional art performance elements will be upgraded, incorporating forms like knife and horse performances, Sichuan opera face-changing, and acrobatics, all set against a backdrop of Chinese architectural styles [3]. Group 2: Decorations and Interactions - The theme park will be adorned with traditional decorations, including lanterns and auspicious clouds, with the landmark "Universal Wish Golden Plum Tree" returning to create a celebratory atmosphere through light and music [3]. - In the Minion-themed area, characters will don new Spring Festival outfits, inviting guests for interactive play, while other iconic characters will also wear limited edition festive costumes to celebrate the holiday with visitors [3].

Core Viewpoint - Beijing Universal Resort is set to launch the "Universal Chinese New Year" themed event from January 23 to March 3, aiming to celebrate the traditional New Year in an international theme park setting [1] Group 1: Event Details - The "Universal Chinese New Year Special Performance" will feature a vibrant New Year party that blends Chinese and international elements [1] - The park will be adorned with New Year decorations, enhancing the festive atmosphere, and the landmark "Universal Dreaming Golden Plum Tree" will make a revamped return [1] - A variety of traditional New Year snacks will be available at the Universal New Year Square, along with a new range of festive merchandise [1] Group 2: Performance Highlights - The special performance titled "Universal Chinese New Year Special Performance - Reunion!" will return with new choreography, music, and storyline [1] - Iconic characters from popular animated films such as DreamWorks' "Kung Fu Panda," "Madagascar," and Illumination's "Despicable Me" will be featured, including 14 star characters [1] Group 3: Hospitality and Ticketing - The two resort hotels and the Universal CityWalk in Beijing will offer rich dining and accommodation experiences themed around the New Year [1] - A diverse range of New Year ticket packages will be introduced to attract visitors [1]