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自媒体如何赋能城市文商旅体融合?听听大V的“成都论道”
Mei Ri Jing Ji Xin Wen· 2025-07-25 14:35
Group 1 - The emergence of phenomenon-level products like "Nezha 2" and the ongoing popularity of "Suhou" are driving the deep integration of culture, commerce, tourism, and sports, becoming a significant engine for high-quality urban economic development [1] - The launch event of the "Self-Media V Release" platform in Chengdu focused on how self-media can empower the deep integration of urban culture, commerce, and tourism, aiming to convert urban traffic into economic growth [1][4] - A roundtable discussion featured representatives from various self-media platforms exploring how self-media can assist in urban governance and development through cultural and tourism integration [1][4] Group 2 - The core issue in urban digital culture and tourism is not the availability of resources but how to activate new scenarios and drive consumption, as stated by the head of Zhengjieju [4] - Self-media plays three key roles in urban digital culture and tourism: as a "spark plug" to ignite local interest, a "connector" to facilitate social engagement, and an "amplifier" to enhance visibility [4] - Examples include the promotion of the "eating shrimp capital" in Bengbu and the social media-driven success of the "Black Myth: Wukong" art exhibition in Hangzhou [4] Group 3 - The impact of films and games on tourism has been validated, with significant increases in tourist numbers following the release of popular series like "Game of Thrones" [9] - The suggestion to organize self-media to promote tourism in Shanxi and to develop comprehensive tourism products at historical sites was made [9] - The potential of popular films and IPs like "Nezha 2" to enhance tourism in Chengdu was emphasized [9] Group 4 - Chengdu's cultural and creative industry is being innovatively communicated through platforms like Tianfu Cultural Cloud, which has conducted in-depth interviews with over 30 industry entrepreneurs [11][14] - The use of "jianghu narrative" in short videos to reconstruct industry communication logic was highlighted, making the cultural industry more relatable [11][14] - The importance of building a content co-creation mechanism and supporting a closed-loop system of content, scenarios, and consumption was suggested [14] Group 5 - The unique urban fabric of Chengdu, with its 159 museums and over 4,000 cafes, provides rich material for ecological storytelling [14][15] - The proposal for a "City Species Atlas" and the development of AR experiences to visualize Chengdu's ecological resources was presented [14][15] - The idea of making every citizen and visitor a "Park City ambassador" through active participation in content creation was discussed [15] Group 6 - The global recognition of Chengdu's cultural content, driven by creators like Liu Yu, has surpassed traditional tourist destinations [18][23] - The trend of shortening video lengths to capture user attention was emphasized, with a focus on delivering content quickly [18] - The potential for Chengdu's cultural soft power to grow as China's economic strength increases was noted, with an emphasis on attracting more tourists through optimized visa policies [23]