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老凤祥下属子公司上海老凤祥有限签订战略合作协议
Zhi Tong Cai Jing· 2025-05-05 07:42
Core Viewpoint - The strategic cooperation agreement among Lao Feng Xiang, Shanghai Jiushi Sports Industry Development Group, and Maybach Luxury Goods Asia Pacific aims to enhance brand promotion and operational synergy in the Chinese and broader Asia-Pacific markets [1][2]. Group 1: Strategic Cooperation Details - The three parties will collaborate on the marketing and promotion of the Maybach brand in the Chinese market, leveraging their respective resources and strengths [2]. - Lao Feng Xiang will assist Maybach in defining brand positioning and developing promotional strategies, utilizing its advantages in product development and executing initiatives across both physical and online channels [2]. - Following initial success in China, Lao Feng Xiang plans to support Maybach's brand promotion in other Asia-Pacific countries, excluding India and Gulf Cooperation Council member states [2]. Group 2: Brand Influence and Collaboration - The collaboration aims to enhance the international recognition and industry reputation of the Lao Feng Xiang and Jiushi Sports brands through cross-industry cooperation [2]. - The three parties will participate in various exhibitions, themed events, and significant competitions in the Asia-Pacific region to showcase their brands and achieve synergistic benefits [2]. Group 3: Long-term Strategic Partnership - To deepen their long-term strategic partnership, the parties may establish a joint committee or project team to engage in strategic discussions and collaborative validation in key areas such as supply chain optimization, technology research and development, talent cultivation, sustainable development, and digital transformation [2].