跨端融合

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电脑上玩手游、刷短视频,腾讯应用宝加速“跨端”
Bei Jing Ri Bao Ke Hu Duan· 2025-05-27 06:31
Core Insights - The article highlights Tencent's strategy to bridge the gap between mobile and PC platforms in the AI era, focusing on enhancing user experience through cross-platform integration [1][2]. Group 1: Tencent's Cross-Platform Strategy - Tencent's App Store, "应用宝," supports over 52,000 applications and 26,000 mini-games on the PC platform, achieving a hundredfold growth in application scale [1]. - More than 1,300 applications are deeply adapted for PC, covering 70% of active users, indicating significant user engagement [1]. - The introduction of an AI distribution section features over 200 AI applications, establishing an AI tool library to enhance user experience [1]. Group 2: Gaming and User Engagement - Gaming is identified as a crucial area for cross-platform integration, with PC mini-games showing rapid growth in advertising [1]. - Users spend three times longer on mini-games on PC compared to mobile, with the payment rate and average revenue per paying user (ARPPU) also being double that of mobile [1]. - Popular mobile games like "Honor of Kings" and "Peacekeeper Elite" can now be played seamlessly on PC, enhancing the gaming experience [1]. Group 3: Collaboration for Cross-Platform Support - Cross-platform integration requires support from various software and hardware platforms, prompting Tencent to collaborate with companies like Microsoft, Intel, and Qualcomm on technical and ecological initiatives [1]. Group 4: AI Tools for Enhanced Productivity - The introduction of tools like the "Sidebar AI Assistant" allows users to customize AI services for tasks such as summarizing readings, transcribing videos, and accessing game strategies without switching between applications [2].