Core Insights - The client-side gaming industry in China is experiencing robust growth, with the market size projected to reach 67.981 billion yuan in 2024, reflecting a year-on-year increase of 2.56% [1][12]. - The successful implementation of the "cross-end integration" strategy has driven user growth and payment willingness, particularly through products like "Delta Action" [1][12]. - The industry is witnessing a recovery in game approvals, with 946 game licenses issued from January to July 2025, including 67 client-side games [1][17]. Industry Overview - Client-side games require users to download and install dedicated client software, enabling multiplayer interaction through network connections [2]. - Compared to web and mobile games, client-side games leverage local hardware for superior graphics and complex mechanics, offering a deeper gaming experience [3][4]. Market Dynamics - The client-side gaming market is expected to grow to 29.537 billion yuan in the first five months of 2025, marking a 4.96% increase year-on-year [1][12]. - The industry is characterized by a dual-structure competition, with Tencent and NetEase holding over 60% market share, while mid-tier companies like Century Huatong and emerging players like Mihayou are also making significant strides [21]. Policy Support - National and local governments are implementing supportive policies to foster the development of the client-side gaming industry, creating a robust policy framework for high-quality growth [5][7]. Technological Advancements - The industry is leveraging technological innovations such as AI and cloud gaming to enhance user experience and expand market reach [23][24]. - The integration of AI technologies is significantly reducing production costs and time, while cloud gaming is enabling cross-platform play [23]. User Demographics - The gaming user base in China is projected to reach 674 million in 2024, with a slight growth rate of 0.94% [10]. - The client-side gaming ecosystem is evolving to cater to diverse user demographics, including younger and older generations [10][25]. Competitive Landscape - The competitive landscape is marked by a mix of established giants, mid-tier companies, and innovative small enterprises, each focusing on different market segments and strategies [21]. - The industry is moving towards a model that emphasizes content innovation and social responsibility, with a focus on IP development and user protection [25]. Future Trends - The client-side gaming industry is expected to continue its trajectory of growth driven by technological integration, global expansion, and a focus on niche markets [23][24]. - There is a growing emphasis on creating engaging content and ensuring user safety, particularly for younger audiences [25].

Core Insights - The article highlights Tencent's strategy to bridge the gap between mobile and PC platforms in the AI era, focusing on enhancing user experience through cross-platform integration [1][2]. Group 1: Tencent's Cross-Platform Strategy - Tencent's App Store, "应用宝," supports over 52,000 applications and 26,000 mini-games on the PC platform, achieving a hundredfold growth in application scale [1]. - More than 1,300 applications are deeply adapted for PC, covering 70% of active users, indicating significant user engagement [1]. - The introduction of an AI distribution section features over 200 AI applications, establishing an AI tool library to enhance user experience [1]. Group 2: Gaming and User Engagement - Gaming is identified as a crucial area for cross-platform integration, with PC mini-games showing rapid growth in advertising [1]. - Users spend three times longer on mini-games on PC compared to mobile, with the payment rate and average revenue per paying user (ARPPU) also being double that of mobile [1]. - Popular mobile games like "Honor of Kings" and "Peacekeeper Elite" can now be played seamlessly on PC, enhancing the gaming experience [1]. Group 3: Collaboration for Cross-Platform Support - Cross-platform integration requires support from various software and hardware platforms, prompting Tencent to collaborate with companies like Microsoft, Intel, and Qualcomm on technical and ecological initiatives [1]. Group 4: AI Tools for Enhanced Productivity - The introduction of tools like the "Sidebar AI Assistant" allows users to customize AI services for tasks such as summarizing readings, transcribing videos, and accessing game strategies without switching between applications [2].