当LOGO出现在大街小巷，还没有在中国市场正式开店的Alo已经先火了起来，而本尊什么时候进入中国市场再次成为业界讨论的热点话题。近日，再次有 消息传出，Alo将在上海、北京两地开出首批中国门店，预计会在2026年第二季度落地。消息再次被传出背后是近期Alo聘请Dior前高管担任国际业务CEO， 统筹品牌全球化的发展，这一举措被认为Alo全球化布局提速并有望落实进入中国市场计划。 关于是否考虑以及什么时候进入中国市场，Alo官方始终未给出明确信息，但在业界看来，其早年纳入始祖鸟前市场副总裁Aurora Liu负责中国市场业务，以 及通过钟楚曦、易梦玲等国内知名女星和网红开启营销造势均释放出进入中国市场的信号，何时进入只是时间问题。值得注意的是，如今大量关于Alo侵权 假冒产品正在疯狂涌向市场，Alo进入中国市场首先面对的或许是与假冒产品的正面冲突。 这种走红直接体现在业绩上则是Alo营收规模的成倍式增长。根据公开数据，自2020年起，Alo品牌年收入从约2亿美元一路飙升至2022年的10亿美元，三年 间增长5倍。截至2024年，Alo年收入稳定在约10亿美元。在北美业务逐渐成熟后，Alo开始向外扩张。2023年 ...

Core Insights - The article discusses the rapid expansion of the ice cream brand "Mr. Wildman," which opened 500 stores in just five months, contrasting with the struggles of other brands like Häagen-Dazs and Zhongxuegao [1] - It highlights Mr. Wildman's success attributed to its "light luxury" positioning and its role as a domestic alternative in the ice cream market [1] Company Analysis - Mr. Wildman has adopted a unique market strategy that allows it to thrive in a competitive environment where established brands are closing stores [1] - The brand's growth trajectory suggests a strong market demand for its products, indicating potential for further expansion and possibly an upcoming IPO [1] Industry Context - The ice cream industry is currently facing challenges, with notable brands like Häagen-Dazs reducing their presence while Mr. Wildman capitalizes on market opportunities [1] - The shift towards domestic brands and affordable luxury products is reshaping consumer preferences in the ice cream sector [1]