过渡性客体
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长大后,这些年轻人为何还在依赖“阿贝贝”
Zhong Guo Qing Nian Bao· 2025-12-13 07:11
"没有它,我确实很难入睡。"19岁的秦思告诉中青报·中青网记者。 秦思口中的"它",是一条从幼年陪伴她至今的黄色毛毯。和秦思情况类似的年轻人还有很多,从毛毯、 抱枕,到玩偶、摆件,许多年轻人有着自己独一无二的"阿贝贝"。 "阿贝贝"是孩子们对情绪安抚物的爱称。它最近进入大众视野,源于一名网友对女儿的拍摄:无论走到 哪里,小女孩都要抱着她称为"阿贝贝"的小毯子。孩子们对"阿贝贝"的依赖,是他们学习为自己提供安 全感,从而走出独立的第一步。 那么,已经长大的人为什么仍然会对"阿贝贝"有依赖心理? 陪伴我长大的"阿贝贝" 在心理学上,"阿贝贝"被称为"过渡性客体"。婴儿时期,主要照料者是孩子的整个世界,提供绝对的安 全感。然而,在成长中,他们会逐渐认识到,照料者和自己是两个独立的个体。"阿贝贝"就承担了这一 时期"过渡性"的角色,孩子们通过将"阿贝贝"视为情感"替身",来应对分离焦虑。 秦思的"阿贝贝"是外婆在她上幼儿园前买的,从小到大一直陪伴在她的身边。独自前往外地上大学前, 秦思特意把这条毛毯放在行李箱的最上层。 "但是我妈可能觉得这条毛毯太老了,给我买了一条新的换进去。"秦思说。到学校后,她打开行李箱, 发现 ...
花费小几百,在体验馆与心仪的等身手办独处2小时,这笔消费值吗?
Sou Hu Cai Jing· 2025-10-18 14:35
你有没有过这样的时刻,加班到深夜,地铁上刷着朋友圈,别人晒旅行、晒美食、晒对象,而你只想找 个地方,安安静静发个呆?不是不想社交,是太累了。累到连"嗨"都懒得说出口。 别急着摇头。这不是什么猎奇消费,而是越来越多都市有体验馆娃娃的真实使用场景。它们不吵不闹, 不评判不索取,只是安静地陪着你——对很多成年人来说,这种"无压力陪伴",恰恰是最稀缺的情绪价 值。 一、成年人的世界,连崩溃都要预约 这时候,如果有个地方,能让你花小几百块,关上门,和一个不会说话、但颜值在线、气质温柔的等身 手办待上两小时,你会去吗? 二、为什么"体验馆娃娃"正在悄悄流行? 先说清楚,手办体验馆不是玩具店里的塑料小人,而是1:1还原真人比例、造型精致、触感柔软的等身 手办。它们被安置在独立私密的小房间里,全程无人打扰,一次性密码进门,用完即走,没有前台搭 讪,没有服务员推销,连保洁都是你离开后才进来。 这种设计,精准戳中了当代成年人的两大痛点:需要解压,又怕尴尬。 我第一次去"浪漫探哥体验馆",是因为失恋后连续失眠两周。有个朋友推荐:"去试试吧,就当换个环 境发呆。"推开门,暖黄灯光,轻柔音乐,角落站着一位穿着居家服的"她",微笑恬静。 ...
毛绒,成了泡泡玛特“半条命”
创业邦· 2025-08-22 03:16
Core Viewpoint - The article highlights the impressive financial performance of Pop Mart in the first half of the year, with significant revenue and profit growth driven by its popular IPs, particularly Labubu and plush toys [5][7]. Financial Performance - Pop Mart reported a revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% [7]. - The revenue contribution from plush toys reached 6.14 billion RMB, accounting for 44.2% of total revenue, surpassing the 37.3% from figurines [9][10]. Growth Drivers - The success of Labubu, part of the THE MONSTERS IP, generated 4.81 billion RMB in revenue, representing 34.7% of total revenue [9]. - The plush category's revenue growth was remarkable, with a year-on-year increase of 1276.2% [10]. Supply Chain and Production - Pop Mart expanded its plush production capacity by approximately tenfold, increasing from 3 million units per month to around 30 million [9][10]. - The company is focusing on scaling production capacity before investing in new materials and automation technologies [10]. Market Trends - The global trend shows a rising preference for plush toys, with Labubu ranking first across various markets [11]. - The article discusses the psychological appeal of plush toys, linking them to emotional comfort and security for adults [17][18]. Industry Dynamics - The article notes that the plush toy industry is being revitalized by creative trends and the integration of plush toys into adult markets, moving beyond traditional children's toys [23][25]. - The lower production costs of plush toys compared to other toy categories allow for greater market entry and innovation [23]. Future Outlook - Pop Mart aims to diversify its IP portfolio to ensure balanced growth and avoid over-reliance on Labubu [13]. - The company is expected to continue prioritizing plush toys as a key growth area in the coming years [13].