8月宣布合资开公司，12月开出中国市场第一家线下门店，通过投资韩国时尚潮流集合品牌MUSINSA，安踏体育在时尚领域的布局正在提速。近日， MUSINSA旗下时尚品牌MUSINSA STANDARD在上海开出了中国市场的第一家门店，同时品牌方还宣称在未来五年将开出100家线下门店。计划百家门店 背后，是安踏体育以往对于外资品牌成功运营的经验，而对于安踏体育而言，投资并推动MUSINSA发展一定程度弥补了其在时尚领域的缺失。 对于此番合作，安踏体育执行董事、联席CEO吴永华表示此举是通过战略投资方式探索运动与时尚的结合。"安踏体育的这种投资，不仅能让安踏体育增加 资本收益的可能，更可以充实安踏体育品牌矩阵，增强安踏体育整体品牌实力。而安踏体育的加入，在资本、渠道、产品和客户等多方面都会为MUSINSA 提供助力，加快其在华发展步伐，安踏体育是MUSINSA所能找到的最好的中国业务合作伙伴。"周婷对北京商报记者分析道。 未来五年开出100家门店 横跨两层、占地1421平方米，韩国时尚品牌MUSINSA STANDARD在上海淮海百盛开出了其布局中国市场的第一家门店。根据官方的信息，该门店是母公 司MUSINSA全 ...

Core Insights - The Chinese market is crucial for Adidas, expected to be one of the most important sports markets globally over the next decade, despite geopolitical challenges [1] - Adidas has achieved double-digit growth in the Greater China region for the past nine quarters, largely due to localized strategies tailored to Chinese consumer preferences [1] Localization Strategy - Adidas has implemented a global localization strategy, with China being the most empowered market, led by the first Chinese regional managing director, Xiaojia Le [2] - The company expresses full confidence in the Chinese team under Xiaojia Le's leadership, emphasizing the need for specific attention to local consumers [3] Headquarters and Creative Center - Adidas will relocate its Greater China headquarters to Xuhui West Bank in Shanghai by 2025, with the new headquarters set to accommodate more employees and facilities [3] - The Shanghai Creation Center, which focuses on local design, has expanded its team to over 100 members, contributing significantly to product development [3][4] Product Development and Manufacturing - Over 80% of Adidas products in China are manufactured locally, with more than half designed in China, particularly in apparel where local designs account for about 70% [4] - Products designed in China are not only popular domestically but also exported to Southeast Asia and East Asia [4] Market Trends and Product Strategy - Adidas is adapting to the trend of sports fashion, promoting a product cycle that transitions from the sports field to streetwear and back [5] - The company reported double-digit growth in both sports performance and sports fashion segments, with running products, particularly the Adizero series, seeing over 25% revenue growth [5] Future Outlook - The trend of "football fashion" is anticipated to be a significant growth area, with increasing interest from female consumers in football apparel [6] - Adidas aims to meet consumer demands across sports, fashion, and comfort, positioning itself for continued improvement over the next three years [6]