Group 1 - The Zhejiang Basketball League (浙BA) is currently gaining significant attention, with the Hangzhou division's finals set to take place soon, showcasing local products alongside the competition [1] - The demographic engaging in sports events is predominantly young, characterized by extroverted personalities who value social interactions and express their opinions on social networks, enhancing their influence [1] - "Social currency" is defined as the value and recognition individuals gain through sharing specific content or participating in activities, which has been amplified in the digital age [1][2] Group 2 - Sports events like浙BA serve as a medium for emotional connections among individuals, groups, and cities, fostering a sense of belonging and collective expression during competitions [3] - Fans actively support their local teams, translating their enthusiasm into a collective expression of city spirit, which is further amplified through social media [3] - The integration of sports and social interaction not only enhances online engagement but also opens up new consumer markets, driving economic growth through events and tourism [3]

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