Core Insights - The billiard cue market is emerging as a significant gift-giving trend, with sales on platforms like Dewu exceeding 10 million in just five months for a brand [1][3] - The popularity of billiard cues as gifts is reflected in social media, with over 3.4 million notes recommending cues on Xiaohongshu, surpassing recommendations for sneakers [1][2] Industry Trends - The number of billiard enthusiasts in China is projected to exceed 210 million by 2025, indicating strong demand for billiard-related products [3] - The number of billiard halls in China has been increasing post-pandemic, with new openings expected to reach 5.53 thousand by 2024 [3] - The growth of billiard halls is driving the demand for billiard cues and related equipment, with a notable shift towards individual consumer purchases [3][5] Consumer Behavior - A significant portion of billiard players, particularly younger individuals aged 20-29, are investing in personal cues, moving away from public cues that are often of lower quality [8][9] - The social value of billiard cues is rising, as they are seen as a means of self-expression and identity among younger consumers [11][12] Market Dynamics - Brands are adapting to the changing consumer landscape by offering trendy designs and limited editions to attract younger buyers [12][15] - The market features a range of brands, from affordable options to high-end custom cues, catering to diverse consumer preferences [14][15] - The trend of personalized and high-quality cues is growing, with younger consumers increasingly interested in custom-made products [15][17] Social Media Influence - Billiards content is thriving on social media platforms, with significant engagement levels, particularly on short video platforms like Douyin [10][11] - The rise of social media has enhanced the visibility and appeal of billiards, contributing to its transformation into a more youthful and trendy sport [17]