内容概要：随着国家体育总局将台球纳入"全民健身公共服务体系"，台球消费持续升温。不仅带动了街 头巷尾新开的台球厅和俱乐部，更推动了台球杆等器材的B端市场增长。台球杆作为与台球强绑定的专 业运动装备，不仅影响着运动员的运动表现，更是他们技艺精进的必备工具。因此，越来越多的年轻人 愿意在台球杆上投入更多的资金和精力，以追求更高的运动体验和自我价值的实现。近年来，我国台球 杆行业市场规模持续上涨，从2018年的7.20亿元增长至2024年的17.44亿元。预计未来随着台球市场的持 续繁荣，台球杆行业市场规模有望继续增长。 相关上市企业：姚记科技（002605）、舒华体育（605299）、金陵体育（300651）、金发科技 （600143）、吉林化纤（000420）、光威复材（300699）、中复神鹰（688295）、恒神股份 （832397）、海南橡胶（601118）等。 相关企业：莱利碧诗意(上海)体育用品有限公司、高发(漳州)运动器材有限公司、台全智汇运动科技(东 莞)有限公司、浙江健英台球有限公司、中山腾龙体育器材有限公司、深圳正道体育器材有限公司、台 山市恒轩台球精品有限公司、廊坊美狮体育用品有限公司、霸州 ...

Core Insights - The billiard cue market is emerging as a significant gift-giving trend, with sales on platforms like Dewu exceeding 10 million in just five months for a brand [1][3] - The popularity of billiard cues as gifts is reflected in social media, with over 3.4 million notes recommending cues on Xiaohongshu, surpassing recommendations for sneakers [1][2] Industry Trends - The number of billiard enthusiasts in China is projected to exceed 210 million by 2025, indicating strong demand for billiard-related products [3] - The number of billiard halls in China has been increasing post-pandemic, with new openings expected to reach 5.53 thousand by 2024 [3] - The growth of billiard halls is driving the demand for billiard cues and related equipment, with a notable shift towards individual consumer purchases [3][5] Consumer Behavior - A significant portion of billiard players, particularly younger individuals aged 20-29, are investing in personal cues, moving away from public cues that are often of lower quality [8][9] - The social value of billiard cues is rising, as they are seen as a means of self-expression and identity among younger consumers [11][12] Market Dynamics - Brands are adapting to the changing consumer landscape by offering trendy designs and limited editions to attract younger buyers [12][15] - The market features a range of brands, from affordable options to high-end custom cues, catering to diverse consumer preferences [14][15] - The trend of personalized and high-quality cues is growing, with younger consumers increasingly interested in custom-made products [15][17] Social Media Influence - Billiards content is thriving on social media platforms, with significant engagement levels, particularly on short video platforms like Douyin [10][11] - The rise of social media has enhanced the visibility and appeal of billiards, contributing to its transformation into a more youthful and trendy sport [17]

Core Insights - Zhao Xintong's victory at the 2025 World Snooker Championship marks a historic moment as he becomes the first Asian player to win the title, significantly boosting the popularity of snooker in China [1][2] - The "champion effect" has led to a surge in demand for snooker tables, with many venues reporting full bookings and requiring reservations up to three days in advance [2][3] - The snooker training market is experiencing a positive shift, as parents are increasingly supportive of their children taking up the sport, recognizing its potential as a viable career [3] Industry Growth - The number of snooker-related enterprises in China has surpassed 400,600, with 137,100 new registrations in 2024, reflecting a year-on-year growth of 28.57% [6] - The Chinese snooker market is projected to reach a scale of 100 billion yuan by 2025, with segments like "smart snooker tables" and "event live streaming" expected to grow at a compound annual growth rate exceeding 25% [6] - The transformation of traditional snooker halls into multi-functional entertainment complexes is evident, with venues integrating food, live streaming, and AI training systems to enhance customer experience [6][7] Consumer Behavior - The average cost for a single visit to a snooker hall ranges from 20 to 40 yuan, with many young consumers opting for group purchases [7] - The number of snooker enthusiasts in China has exceeded 210 million, with an annual growth rate of 18%, indicating a robust increase in interest and participation in the sport [7] - High-end and personalized snooker equipment is becoming a market trend, as consumers increasingly invest in their own snooker cues, with prices ranging from 3,000 to over 8,000 yuan [7] Future Outlook - Industry experts express confidence in the future of the snooker market, emphasizing the importance of professional, differentiated, and meticulous service to change the public's perception of snooker venues [8]