遛娃经济

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端午逢“六一”,“遛娃经济”撬动住宿业新增长
Zhong Guo Qing Nian Bao· 2025-05-26 15:36
Group 1 - The core viewpoint of the articles highlights the significant increase in demand for "staycation" and "parent-child travel" during the Dragon Boat Festival, with a 73% year-on-year growth in bookings for one-stop packages at high-star hotels in county areas, where parent-child families account for 33% of the bookings [1] - The "child-rearing economy" is driving new growth in the accommodation industry during the Dragon Boat Festival, with high-star vacation hotels that integrate child-friendly restaurants, local cuisine, and children's amusement parks becoming popular among users on Meituan Travel [1] - There has been a remarkable surge in the search for "hotel dining group purchases" on Meituan, with a week-on-week increase of 233%, and a 25% year-on-year growth in online transaction orders for high-star hotel dining [1] Group 2 - A representative from Meituan Travel stated that the rise of "staycation" and "hotel relaxation" reflects an upgrade in tourism consumption, as people's demands are shifting towards deeper travel experiences due to improved living standards and a more mature tourism ecosystem [2] - The combination of "accommodation + dining" and "accommodation + tickets" created by high-star hotels is becoming a core factor in attracting consumers, enhancing holiday consumption experiences and creating new business growth points [2]
端午假期周边游占比五成,亲子大军催热“遛娃经济”
Bei Jing Shang Bao· 2025-05-22 10:03
Group 1 - The tourism market is experiencing a surge as the Dragon Boat Festival approaches, with local and surrounding travel dominating, accounting for 50% of orders [1][3] - There is a significant increase in demand for family travel, with "Dragon Boat Festival family travel" heat rising by 152% compared to the previous period, and family trips making up nearly 40% of total travel [1][5] - Popular travel methods include self-driving and high-speed rail, with over 80% of travelers opting for these modes [3] Group 2 - The booking volume for surrounding travel has increased by 23% year-on-year, indicating steady market growth [3] - High-star hotel bookings are also on the rise, with four-star hotel reservations increasing by nearly 50% and five-star hotel bookings up by nearly 30% [3] - The combination of local resources and innovative product offerings, such as "ticket + dining" and "ticket + accommodation" packages, is gaining popularity among family travelers [6]