聚焦邮轮航线产品单一等问题，交通运输部、文化和旅游部近日联合印发《进一步促进邮轮运输及旅游 服务发展的若干措施》，从注重加强供给、提升服务、激发新需求角度，提出10条具体举措，进一步培 育壮大邮轮消费。在丰富邮轮航线和产品方面，该措施提出，鼓励五星红旗邮轮积极开发国内沿海航 线。外国籍邮轮经依法批准可临时从事国内沿海运输。鼓励邮轮运输企业开发海上丝绸之路、环球游等 长航线。在提高邮轮港口服务水平方面，该措施明确，海事管理机构深化与邮轮港口企业等协作，实施 邮轮"直进直靠、直离直出"交通组织服务，进一步优化超大型邮轮在长江口等通行保障措施；指导邮轮 港口企业为设置离境退税商店、免税店、退税代理机构退税柜台、外币兑换机构和设施，以及国际邮轮 靠港补给等提供便利，完善多语种服务和消费设施。 本报北京12月9日电(记者韩鑫)记者从交通运输部获悉，今年1—11月，邮轮旅客运输量达126.5万人次， 同比增长27.8%，对促进旅游发展和扩大消费发挥了积极作用。 ...

Core Viewpoint - The cruise passenger transport volume reached 1.265 million from January to November this year, marking a year-on-year increase of 27.8%, which positively contributes to tourism development and consumption expansion [1] Group 1: Industry Growth - The cruise passenger transport volume has shown significant growth, with a 27.8% increase compared to the previous year [1] - This growth is seen as a catalyst for promoting tourism and expanding consumer spending [1] Group 2: Government Initiatives - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to further promote cruise transportation and tourism services [1] - The measures focus on enhancing supply, improving services, and stimulating new demand [1] - Specific initiatives include expanding cruise departure routes, encouraging foreign-flagged cruise ships to visit, and diversifying cruise tourism products, totaling ten actionable items [1]

Core Insights - The cruise passenger transport volume reached 1.265 million in the first eleven months of the year, representing a year-on-year increase of 27.8%, contributing positively to tourism development and consumption expansion [1] Group 1: Industry Developments - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to further promote cruise transportation and tourism services [1] - The measures focus on enhancing supply, improving services, and stimulating new demand [1] Group 2: Specific Initiatives - Ten specific initiatives have been proposed, including expanding cruise departure routes, encouraging foreign-flagged cruise ships to visit, and enriching cruise tourism products [1]

Core Viewpoint - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to promote the development of cruise transportation and tourism services, aiming to enhance market vitality and stimulate cruise consumption [1][2]. Group 1: Expansion of Cruise Routes and Products - The measures encourage the expansion of cruise departure routes, promoting domestic coastal routes and allowing foreign-flagged cruise ships to temporarily engage in domestic coastal transportation [2][3]. - There is a focus on developing long-haul routes such as the Maritime Silk Road and global cruises, along with pilot programs for non-destination sea cruises in cities like Shanghai [2][3]. - The measures also aim to enrich cruise tourism products by encouraging collaboration between cruise and tourism companies to enhance onboard services and develop new consumption scenarios [3]. Group 2: Improvement of Port Services - The measures emphasize efficient arrangements for cruise ships entering and leaving ports, including optimizing traffic organization and ensuring safety during adverse weather conditions [4][5]. - Port service standards are to be improved, with encouragement for cooperation between port enterprises and cruise companies, as well as support for the establishment of duty-free shops and currency exchange facilities [5][6]. Group 3: Enhancement of Management and Service Quality - The measures propose optimizing the cruise registration system and improving the quality of cruise tourism services through collaboration among various stakeholders [6][7]. - There is a call for the enhancement of safety management and the establishment of emergency response mechanisms to ensure the safety of cruise transportation [7][8].

Core Viewpoint - The Chongqing Municipal Government has issued measures to boost consumption, focusing on the development of new consumption models and digital consumption initiatives [1] Group 1: New Consumption Development - Accelerating the development of new consumption by implementing digital consumption enhancement actions and promoting social e-commerce, content e-commerce, and instant retail [1] - Encouraging districts and counties to cultivate characteristic online goods industry belts, with financial support of up to 400,000 yuan for qualifying areas [1] - Upgrading the "Live Streaming +" consumption empowerment initiative and organizing events like the "Ten Thousand Things Live Streaming Season" [1] Group 2: E-commerce and AI Integration - Launching the "Yuzhou Series" live e-commerce base recognition work, with rewards of up to 400,000 yuan for recognized bases [1] - Supporting the "Artificial Intelligence + Consumption" initiative to create various "Robot +" application scenarios [1] Group 3: Low-altitude and Cruise Consumption - Developing low-altitude tourism, aviation sports, and consumer-grade drone applications, with an annual low-altitude flight consumption week event [1] - Promoting cruise consumption by integrating the cruise industry with commerce and cultural tourism, and developing high-value-added, diversified cruise consumption products [1]

Core Insights - The Ministry of Transport reported significant growth in China's international cruise transportation market in Q1, with 16 cruise ships operating 141 voyages and transporting 328,000 passengers, a 67.8% increase year-on-year [1] - During the Spring Festival travel period of 40 days, cruise passenger volume reached 172,000, marking a 145.6% increase compared to the previous year [1] - The Ministry plans to implement measures to further promote cruise transportation development, enhance cruise routes, and foster cruise consumption [1] Market Performance - A total of 16 cruise ships operated in Q1, completing 141 voyages [1] - Passenger numbers reached 328,000, with 318,000 on departure routes and 10,000 on visiting routes [1] - The Spring Festival period saw a notable increase in cruise passenger volume, reaching 172,000 [1] Future Initiatives - The Ministry of Transport aims to align with national policies to boost consumption [1] - Plans are in place to develop further initiatives to promote the cruise industry [1] - Efforts will focus on diversifying cruise routes and expanding cruise consumption [1]