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「顾客至上」正在毁掉中国酒店业
36氪· 2025-05-27 00:14
以下文章来源于旅界 ,作者需要铂金包的妈咪 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 真正会薅羊毛的酒店客人, 活在警方看不见的地方。 文 | 需要铂金包的妈咪 来源| 旅界(ID:tourismzonenews) 封面来源 | P exels 前几天,贵阳珍珀酒店加入立鼎世晚宴上,我遇到了几个老朋友。 有资深媒体人,也有酒店从业者,聊着聊着,大家不约而同地说到一个近期酒店圈的热门关键词: 羊毛党。 说完,全桌人集体叹气。 这不是小问题,是行业之痛。 不久前,一个00后女孩在上海住了十几晚酒店,每次退房都说:皮肤过敏、房间不干净、影响睡眠,堪称酒店界皮肤科豌豆公主,外加研究酒店羊毛的爱因 斯坦。 结果怎么样? 家家中招,十几家酒店房费全退,而她零花钱都省了,最终露出马脚才被警方拘留。 她翻车了,但她不是个例。她是最会演的,但不是唯一会薅的。真正的高手,活在警方看不见也管不了的地方。 那天晚宴上,大家七嘴八舌讨论开来,其中精彩让人瞠目结舌。 朋友A说,有个酒店客人,退房时不慌不忙说:"帮我准备10套备品,我今晚带走。" 说得理直气壮。像是自己花钱买的。 你不给,他投诉你态度恶劣。 你给了,他下次还来,还要更 ...
“顾客至上”正在毁掉中国酒店业
创业邦· 2025-05-24 03:10
以下文章来源于旅界 ,作者需要铂金包的妈咪 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 来源丨旅界(tourismzonenews) 作者丨theodore熙少 图源丨Midjourney 昨天,贵阳珍珀酒店 加入 立鼎世晚宴 上 ,我 遇到 了 几个老朋友 。 有 资深媒体人 ,也有酒店 从业者, 聊着聊着, 大家 不约而同地说到一个 近期酒店圈的热门 关键 词: 羊毛 党 。 说完,全桌人集体叹气。 这不是小问题,是行业之痛。 上周, 一个 00后女孩 在 上海 住了十几晚酒店 , 每次退房都说:皮肤过敏、房间不干净、影响睡眠 , 堪称酒店界皮肤科豌豆公主,外加研究酒店羊毛的爱因斯坦。 结果怎么样? 家家中招, 十几 家酒店 房费全退 , 而她 零花钱都省了 , 最终 露出马脚才 被警方拘留。 白嫖,不再是顺手捞点便宜,而是成了一门专业技能。 他们 不是不懂规则 , 是懂太多 。 他们 不但 懂心理学 , 更 懂 "投诉一个差评能让你月KPI全砸"。 所以, "酒店羊毛党 " 一出手,就是熟练动作 : 他们会 蹭早餐、薅 客房 用品、要送房券。 她翻车了,但她不是个例。她是最会演的,但不是唯一会薅的。 ...
“顾客至上”正在毁掉中国酒店业
Hu Xiu· 2025-05-21 01:03
Core Viewpoint - The hotel industry is facing significant challenges from "wool party" guests who exploit hotel services for personal gain, leading to financial losses and operational difficulties for hotels [4][30][58]. Group 1: Industry Challenges - A recent incident involved a young woman who stayed in multiple hotels, claiming various issues to receive refunds, ultimately leading to her arrest [5][6][56]. - Guests are increasingly sophisticated in their tactics, treating hotel stays as opportunities to exploit services rather than as genuine transactions [30][31][58]. - Complaints and negative reviews can severely impact hotel operations, forcing staff to comply with unreasonable demands to avoid financial repercussions [39][41]. Group 2: Guest Behavior - Some guests have developed elaborate strategies to obtain free services, such as requesting excessive amenities or pretending to be corporate clients to access complimentary meals [10][18][30]. - The tactics employed by these guests often involve psychological manipulation, leveraging the "customer is king" mentality to pressure hotel staff [42][46][58]. - The phenomenon of "wool party" guests has evolved into a specialized skill set, where individuals are well-versed in hotel policies and employee vulnerabilities [31][36][37]. Group 3: Potential Solutions - Industry professionals suggest that hotel management and owners need to adopt a firmer stance against unreasonable guest demands and collaborate with online travel agencies to address malicious reviews [58][59]. - Training hotel staff to recognize and respond to exploitative behavior is crucial, although it is acknowledged that this is a challenging task [57][58]. - A collective effort from hotel leadership and platforms is necessary to create an environment where employees feel empowered to refuse unreasonable requests without fear of backlash [58][59].