Group 1 - The A-share tourism sector showed significant activity, with companies like Caesar Travel, Jishi Media, and others reaching their daily price limits [1] - The State Council announced an extended Spring Festival holiday in 2026, increasing it to 9 days, which is the longest in history, igniting enthusiasm in the tourism market [1] - The holiday schedule includes the Spring Festival from February 15 to February 23, 2026, with additional holidays for the Mid-Autumn Festival and National Day [1] Group 2 - Following the announcement, domestic flight and hotel search volumes for February 14 and 15, 2026, surged over 100% compared to the previous day, with Qunar reporting a threefold increase in flight searches for the Spring Festival [2] - Popular domestic travel destinations during the Spring Festival include Sanya, Dali, Harbin, Haikou, and Kunming, while international interest has notably increased for Berlin, Busan, and Melbourne [2] - Industry experts are optimistic about the long holiday effect, suggesting it will lead to more balanced daily passenger flows and a more comfortable travel experience [2] Group 3 - Companies like Zhongxin Travel plan to develop long-term travel products in response to the anticipated increase in travel due to the extended holiday [3] - The combination of long holidays, including potential "拼假" (combining leave) strategies, is expected to significantly boost market confidence [3] - Spring and Autumn breaks, along with snow holidays, are seen as tools to stimulate consumer spending and promote population mobility [2][3]

Core Viewpoint - The tourism sector is experiencing a significant surge in activity, driven by the announcement of an extended Spring Festival holiday in 2026, which is expected to boost travel demand and market confidence [3][4][5]. Group 1: Market Performance - As of November 5, several tourism-related stocks, including Caesar Travel and Strait Holdings, reached their daily limit up, indicating strong investor interest [1][2]. - The tourism concept index rose by 0.82%, reflecting overall positive sentiment in the sector [2]. Group 2: Holiday Impact - The 2026 Spring Festival holiday will last for 9 days, marking the longest holiday in history, which is anticipated to significantly increase travel activity [4][5]. - Following the announcement, ticket search volumes for domestic flights and hotels surged over 100%, with international flight searches tripling for the Spring Festival period [4][5]. Group 3: Destination Preferences - Popular domestic travel destinations during the Spring Festival include Sanya, Dali, and Harbin, while international interest is growing for Berlin, Busan, and Melbourne [5]. Group 4: Policy Changes - The recent optimization of the Hainan duty-free shopping policy, effective from November 1, expands the range of eligible products, which is expected to further stimulate tourism and consumption in the region [6][7].

Core Insights - The upcoming Mid-Autumn Festival and National Day holiday is expected to see significant public travel, with an estimated 2.36 billion trips, averaging about 295 million trips per day, representing a 3.2% increase from last year's daily average of 286 million trips [1] Group 1: Travel Trends - The primary modes of travel during the holiday will be tourism and family visits, with self-driving trips expected to reach 1.87 billion, accounting for nearly 80% of total travel [1] - Peak traffic on highways is projected to reach 70 million vehicles, with 14 million of those being new energy vehicles [1] - There will be a notable increase in medium to long-distance travel, driven by the "long holiday effect," particularly in key urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Chengdu-Chongqing [1] Group 2: Tourism Demand - Domestic tourism is expected to be robust, with family and parent-child travel demand anticipated to strengthen, particularly in urban areas like Guangzhou, Chengdu, Beijing, Shanghai, Xi'an, Hangzhou, Nanjing, and Chongqing, which are likely to surpass last year's tourism levels [1] - International travel is also expected to rise significantly, with increased numbers of tourists heading to Japan, South Korea, and Southeast Asian countries [1] Group 3: Travel Regulations - The Ministry of Transport has announced that small passenger vehicles will enjoy free passage on highways from October 1 at 00:00 to October 8 at 24:00, with specific guidelines on how to qualify for the exemption based on exit timing [2]