Core Insights - The perception that television is becoming obsolete is challenged by data showing that large screen viewing is nearly equal to mobile viewing, with significant increases in viewing time on platforms like iQIYI and Youku during the recent holiday season [1][2][3] - The Chinese smart screen market is expanding, with nearly 1 billion people covered and a steady annual growth rate, indicating that viewers are not abandoning television but are reallocating their viewing habits between mobile and large screens [1][5][9] Group 1: User Behavior and Demographics - The total number of television viewers in China remains the highest among all viewing populations, with 1.197 billion television viewers compared to 1.108 billion internet users in 2024 [4][5] - Smart TV users are expected to exceed 1 billion by the end of 2025, with OTT users reaching 940 million, reflecting a 25% growth over the past five years [5][8] - The user demographics for large screen viewing include diverse groups such as couples, single young adults, families with children, and older adults, all of whom share a common preference for high-quality long content [12][19][20] Group 2: Content Consumption Trends - Long-form content, particularly dramas, remains the most consumed category on large screens, accounting for 56% of viewing in 2023, with projections for slight increases in subsequent years [23][24] - The viewing habits of different demographics indicate a strong preference for long content, with single young adults watching 1.5 times more on-demand content than live broadcasts [17][19] - The rise of short video content has not diminished the demand for long-form content on large screens, as viewers still prefer the immersive experience that large screens provide [27][29] Group 3: Market Dynamics and Future Outlook - The market for large screens is expected to grow, with stable sales figures and a projected increase in smart TV sales due to government subsidies [8][9] - The integration of short-form content into large screen programming is being explored, with platforms adapting to include micro-dramas and live broadcasts to attract viewers [36][37] - The relationship between long-form content and large screens is symbiotic, as the latter enhances the viewing experience for long dramas, which in turn drives the demand for high-quality content [45][46]

Core Points - Bilibili (B站) launched its fourth "Documentary Open Week" on May 1, providing over 3,400 documentary works for free to students and laborers during the Labor Day holiday [2][3] - The initiative collaborates with over 100 universities, allowing students to earn credits by watching documentaries as part of their curriculum [2] - Bilibili has produced over 170 documentaries and aired more than 5,000 documentary episodes since 2016, with a cumulative viewership of 174 million and over 500 million hours watched by the end of 2024 [3] Summary by Category Event Overview - The fourth "Documentary Open Week" is a collaboration between Bilibili and major universities, aiming to promote high-quality documentary content among young people [2] - The event features a diverse selection of documentaries, including popular titles and classic works from both domestic and international sources [3] Educational Impact - The initiative allows students to accumulate study hours and exchange them for academic credits, integrating documentaries into their learning experience [2] - Bilibili's approach is seen as a way to combat low-quality information and promote critical thinking among students [4] Content and Engagement - Bilibili's documentary library includes various genres such as nature, culture, history, technology, and food, appealing to a wide audience [3] - The platform has established a habit among young viewers to engage with documentaries through comments and interactions, enhancing the viewing experience [3]