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电视大屏用户的存在感,被低估了?
Hu Xiu· 2025-10-11 09:20
"小屏和大屏的比值,已经到1:1了。"在8月底见到一个制片人时,他对小娱惊呼到。 在不少人的直觉里,电视机似乎已经逐渐退出了观众的生活。移动端成了娱乐的第一入口,"谁还看电视"几乎成了一个被默认的判断,我们一篇讲述电视 台4K化浪潮的文章中,也有大量的从业人员在哀嚎。甚至在长视频网站内部,都很少对外宣传他们的大屏生态。 可在行业内部,另一种声音正在流传:在长视频平台的用户观看行为里,大屏端(包括投屏)与移动端的比例已经几乎持平。包括这个国庆节,爱奇艺和 优酷也被自己的大屏数据惊到:爱奇艺电影频道播放时长环比增长近40%,超过四成观众通过大屏观影;优酷大屏端观看总时长提升23%,动漫类节目以 76%的涨幅位居榜首…… 似乎我们真的低估了电视大屏用户的存在感? 数据显示,中国智能大屏已经覆盖了近 10 亿人口,且每年稳步增长。观众并没有因为手机而完全放弃电视,只是在不同场景中做出了新的分工:碎片化 时间交给手机,长内容的沉浸体验则依旧属于大屏。 这意味着,观众或许抛弃了实时电视这个形态,但他们仍习惯在电视机前追剧、看电影,甚至是看中短视频。 这种反差让大屏重新变得值得研究。一方面,大屏并没有消失,而是在承担新的角 ...
看纪录片就能抵学分!B站联合百所大学举办纪录片开放周
Zhong Guo Xin Wen Wang· 2025-04-30 11:41
Core Points - Bilibili (B站) launched its fourth "Documentary Open Week" on May 1, providing over 3,400 documentary works for free to students and laborers during the Labor Day holiday [2][3] - The initiative collaborates with over 100 universities, allowing students to earn credits by watching documentaries as part of their curriculum [2] - Bilibili has produced over 170 documentaries and aired more than 5,000 documentary episodes since 2016, with a cumulative viewership of 174 million and over 500 million hours watched by the end of 2024 [3] Summary by Category Event Overview - The fourth "Documentary Open Week" is a collaboration between Bilibili and major universities, aiming to promote high-quality documentary content among young people [2] - The event features a diverse selection of documentaries, including popular titles and classic works from both domestic and international sources [3] Educational Impact - The initiative allows students to accumulate study hours and exchange them for academic credits, integrating documentaries into their learning experience [2] - Bilibili's approach is seen as a way to combat low-quality information and promote critical thinking among students [4] Content and Engagement - Bilibili's documentary library includes various genres such as nature, culture, history, technology, and food, appealing to a wide audience [3] - The platform has established a habit among young viewers to engage with documentaries through comments and interactions, enhancing the viewing experience [3]