文 丨 阑夕 不出意外的是，老罗的年度活动在出意外这件事上，从没让人感到过意外。 先是活动开场延迟了近50分钟，以至于中间已经在紧锣密鼓赶进度的情况下，活动结束时也快要接近零点了，无论在现场还是看直播的观众，亦或是罗永 浩本人，四个小时下来的疲惫程度是可以想象的。 再有这场科技春晚被网友们评论「像是一场大型的直播带货」，平心而论，这个真不能全怪老罗，而是这些年科技圈的产品发布会表演成分早就大过了实 际意义，积重难返的景象想用一场集成式的分享会扳回来，这显然不太现实。 只能说且看且珍惜吧。 但我更关心的是，一场如此重量级且备受瞩目的行业盛会，为什么会以独家独供的方式，出现在抖音精选里？ 这通常不是科技活动的首选项，要知道抖音精选在2024年9月才正式发布，相比于其他内容平台而言是一个实打实的新产品。 或者说，哪怕产品真有了什么突破性进展，多半也不会用精心编排过的发布会形式公之于众，科技公司大概很多年前就已经明白了这个道理：想要再复刻 一场乔布斯时代的苹果发布会已经不可能了，如今最普遍的做法是稳中向好，各自宣布胜利。 甚至从这一点来看，我认为老罗的活动最起码还是真诚的，虽然质感被调侃像「草台班子」，但这恰巧说明团 ...

Core Insights - The perception that television is becoming obsolete is challenged by data showing that large screen viewing is nearly equal to mobile viewing, with significant increases in viewing time on platforms like iQIYI and Youku during the recent holiday season [1][2][3] - The Chinese smart screen market is expanding, with nearly 1 billion people covered and a steady annual growth rate, indicating that viewers are not abandoning television but are reallocating their viewing habits between mobile and large screens [1][5][9] Group 1: User Behavior and Demographics - The total number of television viewers in China remains the highest among all viewing populations, with 1.197 billion television viewers compared to 1.108 billion internet users in 2024 [4][5] - Smart TV users are expected to exceed 1 billion by the end of 2025, with OTT users reaching 940 million, reflecting a 25% growth over the past five years [5][8] - The user demographics for large screen viewing include diverse groups such as couples, single young adults, families with children, and older adults, all of whom share a common preference for high-quality long content [12][19][20] Group 2: Content Consumption Trends - Long-form content, particularly dramas, remains the most consumed category on large screens, accounting for 56% of viewing in 2023, with projections for slight increases in subsequent years [23][24] - The viewing habits of different demographics indicate a strong preference for long content, with single young adults watching 1.5 times more on-demand content than live broadcasts [17][19] - The rise of short video content has not diminished the demand for long-form content on large screens, as viewers still prefer the immersive experience that large screens provide [27][29] Group 3: Market Dynamics and Future Outlook - The market for large screens is expected to grow, with stable sales figures and a projected increase in smart TV sales due to government subsidies [8][9] - The integration of short-form content into large screen programming is being explored, with platforms adapting to include micro-dramas and live broadcasts to attract viewers [36][37] - The relationship between long-form content and large screens is symbiotic, as the latter enhances the viewing experience for long dramas, which in turn drives the demand for high-quality content [45][46]

Core Points - Bilibili (B站) launched its fourth "Documentary Open Week" on May 1, providing over 3,400 documentary works for free to students and laborers during the Labor Day holiday [2][3] - The initiative collaborates with over 100 universities, allowing students to earn credits by watching documentaries as part of their curriculum [2] - Bilibili has produced over 170 documentaries and aired more than 5,000 documentary episodes since 2016, with a cumulative viewership of 174 million and over 500 million hours watched by the end of 2024 [3] Summary by Category Event Overview - The fourth "Documentary Open Week" is a collaboration between Bilibili and major universities, aiming to promote high-quality documentary content among young people [2] - The event features a diverse selection of documentaries, including popular titles and classic works from both domestic and international sources [3] Educational Impact - The initiative allows students to accumulate study hours and exchange them for academic credits, integrating documentaries into their learning experience [2] - Bilibili's approach is seen as a way to combat low-quality information and promote critical thinking among students [4] Content and Engagement - Bilibili's documentary library includes various genres such as nature, culture, history, technology, and food, appealing to a wide audience [3] - The platform has established a habit among young viewers to engage with documentaries through comments and interactions, enhancing the viewing experience [3]