Core Insights - The perception that television is becoming obsolete is challenged by data showing that large screen viewing is nearly equal to mobile viewing, with significant increases in viewing time on platforms like iQIYI and Youku during the recent holiday season [1][2][3] - The Chinese smart screen market is expanding, with nearly 1 billion people covered and a steady annual growth rate, indicating that viewers are not abandoning television but are reallocating their viewing habits between mobile and large screens [1][5][9] Group 1: User Behavior and Demographics - The total number of television viewers in China remains the highest among all viewing populations, with 1.197 billion television viewers compared to 1.108 billion internet users in 2024 [4][5] - Smart TV users are expected to exceed 1 billion by the end of 2025, with OTT users reaching 940 million, reflecting a 25% growth over the past five years [5][8] - The user demographics for large screen viewing include diverse groups such as couples, single young adults, families with children, and older adults, all of whom share a common preference for high-quality long content [12][19][20] Group 2: Content Consumption Trends - Long-form content, particularly dramas, remains the most consumed category on large screens, accounting for 56% of viewing in 2023, with projections for slight increases in subsequent years [23][24] - The viewing habits of different demographics indicate a strong preference for long content, with single young adults watching 1.5 times more on-demand content than live broadcasts [17][19] - The rise of short video content has not diminished the demand for long-form content on large screens, as viewers still prefer the immersive experience that large screens provide [27][29] Group 3: Market Dynamics and Future Outlook - The market for large screens is expected to grow, with stable sales figures and a projected increase in smart TV sales due to government subsidies [8][9] - The integration of short-form content into large screen programming is being explored, with platforms adapting to include micro-dramas and live broadcasts to attract viewers [36][37] - The relationship between long-form content and large screens is symbiotic, as the latter enhances the viewing experience for long dramas, which in turn drives the demand for high-quality content [45][46]

Core Insights - The ratio of small screen to large screen usage has reached 1:1, indicating a significant presence of large screen users in the entertainment landscape [1] - Despite the perception that television is declining, data shows that large screen viewing is thriving, with platforms like iQIYI and Youku reporting substantial increases in viewing time on large screens [1][3] - The Chinese smart large screen market is expanding, with nearly 1 billion people covered and a steady annual growth rate [1][4] User Demographics - The total number of television users in China remains the highest among all viewing populations, with 1.197 billion television users compared to 1.108 billion internet users [4][7] - Smart TV users are projected to exceed 1 billion by the end of 2025, with a 25% growth rate over the past five years [4][7] - The user base for large screens is diverse, including couples, single young adults, families with children, and older adults, each with distinct viewing preferences [8][10] Viewing Behavior - Large screen users are primarily engaged in watching long-form content, with a significant portion of viewing time dedicated to dramas and movies [12][13] - The viewing habits of different demographics show a preference for quality long content, with single young adults and families particularly active during prime viewing hours [10][11] - The demand for long-form content on large screens remains strong, despite the rise of short video formats [11][15] Market Trends - The sales of smart TVs are on the rise, with an expected increase of 23.59 million units in 2024, driven by government subsidies and consumer demand [7][20] - The content landscape is shifting, with a growing emphasis on high-quality long-form content as the primary draw for large screen users [18][22] - Platforms are adapting to the large screen environment, with strategies that include offering exclusive content and enhancing user experience [20][22] Industry Implications - The resurgence of large screens as a viable platform for long-form content suggests a potential shift in content strategy for streaming services [19][23] - The integration of short-form content into large screen viewing is being explored, but long-form content remains the dominant format [11][15] - The industry must address the operational challenges of large screen platforms to fully capitalize on the growing user base and viewing habits [22][24]

Business Expansion and Strategy - The company aims to establish itself as a leading internet audiovisual platform in Guangdong and expand nationwide, focusing on smart home and smart city integrations [3][4]. - Plans to enhance the "Xiyue TV" brand through innovative marketing strategies and partnerships, including events like the "Yue Enjoy K Song" competition [4][5]. - The company is committed to a "2426" strategy to drive innovation and multi-dimensional development [4]. Content and User Engagement - The IPTV user base reached 20.57 million by the end of 2024, reflecting a year-on-year growth of 5.43% [8]. - The company is enhancing its content library by collaborating with major content providers and focusing on diverse content offerings to meet user demands [13][14]. - A focus on personalized user experiences through big data analytics to improve content recommendations and increase user engagement [27][28]. Financial Performance and Challenges - In 2024, the company reported a revenue increase of 3.63%, but net profit decreased by 7.04%, primarily due to reduced interest income and changes in tax policies [24]. - The content copyright business saw a revenue decline of 5.67% in 2024, prompting a shift towards diversified content investment strategies [18][19]. Technological Innovation - The company is investing in AI and big data technologies to enhance operational efficiency and user experience, with a focus on intelligent content recommendation systems [26][27]. - A comprehensive upgrade of the all-media integration cloud platform is underway to support various business operations, including IPTV and content rights management [25][26]. Market Competition and Positioning - The IPTV market is highly competitive, with the company focusing on brand building and market promotion to maintain and grow its user base [8][10]. - The company is exploring new business models and partnerships to enhance its market presence and adapt to emerging media trends [15][21].

Core Viewpoint - The company reported its 2024 annual results and Q1 2025 results, showing mixed performance with a slight increase in revenue but a decline in net profit for 2024, while Q1 2025 showed improvement in net profit [1] Financial Performance - In 2024, the company achieved operating revenue of 1.579 billion yuan (YoY +3.63%) and a net profit attributable to shareholders of 658 million yuan (YoY -7.04%) [1] - For Q1 2025, the company reported operating revenue of 407 million yuan (YoY +1.48%) and a net profit attributable to shareholders of 161 million yuan (YoY +8.69%) [1] - The gross margin for 2024 and Q1 2025 was 50.20% and 48.94% respectively, showing a year-over-year decrease of 1.45 and 1.38 percentage points [1] IPTV Business Development - The company's IPTV basic business generated revenue of 834 million yuan in 2024 (YoY +3.13%), with effective users reaching 20.57 million (YoY +5.43%) [2] - The internet audio-visual business revenue was 633 million yuan in 2024 (YoY +4.49%), with the Guangdong IPTV value-added business contributing 413 million yuan (YoY +3.18%) [2] - The company focused on content operation and user experience to enhance user engagement and retention [2] Content Copyright Business - The content copyright business revenue decreased by 5.67% to 84 million yuan in 2024, but the decline was less severe compared to 2023 [3] - The company expanded its media library and signed contracts with various quality project parties, including projects in variety shows and films [3] - The company is actively exploring the provincial IPTV market and enhancing its cable TV value-added services [3] Future Outlook - The company is expected to achieve operating revenues of 1.67 billion, 1.80 billion, and 1.95 billion yuan from 2025 to 2027, with net profits of 700 million, 770 million, and 850 million yuan respectively [3] - The current market valuation corresponds to a price-to-earnings ratio of 13, 12, and 11 times for the years 2025 to 2027 [3]

Investment Rating - The report maintains a rating of "Accumulate" for the company [6]. Core Views - The company has shown steady growth in its main business, with its core audiovisual platform continuing to strengthen [1]. - The IPTV basic business has seen robust growth, with effective user numbers steadily increasing [2]. - The content copyright business is integrating industry resources to build a content value closed loop, despite a slight decline in revenue [3]. - The company is expected to achieve revenue of 16.7 billion, 18.0 billion, and 19.5 billion yuan from 2025 to 2027, with corresponding net profits of 7.0 billion, 7.7 billion, and 8.5 billion yuan [3]. Financial Performance - In 2024, the company achieved operating revenue of 1.579 billion yuan (YoY +3.63%) and a net profit attributable to shareholders of 658 million yuan (YoY -7.04%) [1]. - For Q1 2025, the company reported operating revenue of 407 million yuan (YoY +1.48%) and a net profit of 161 million yuan (YoY +8.69%) [1]. - The gross margin for 2024 and Q1 2025 was 50.20% and 48.94%, respectively [1]. - The company’s IPTV basic business revenue for 2024 was 834 million yuan (YoY +3.13%), with effective users reaching 20.57 million (YoY +5.43%) [2]. - The internet audiovisual business revenue for 2024 was 633 million yuan (YoY +4.49%) [2]. - The content copyright business revenue decreased by 5.67% to 84 million yuan in 2024 [3]. Future Projections - The company is projected to achieve operating revenues of 1.670 billion, 1.801 billion, and 1.950 billion yuan from 2025 to 2027, with net profits of 701 million, 771 million, and 851 million yuan respectively [5]. - The current market capitalization corresponds to a price-to-earnings ratio (PE) of 13, 12, and 11 times for the years 2025 to 2027 [3].

Investment Rating - The report maintains a rating of "Accumulate" for the company [6]. Core Views - The company has shown steady growth in its main business, with its core audiovisual platform continuing to strengthen [1]. - The IPTV basic business has seen robust growth, with effective user numbers steadily increasing [2]. - The content copyright business is integrating industry resources to build a closed-loop value chain, despite a slight decline in revenue [3]. - The company is expected to achieve revenue growth in the coming years, with projected revenues of 16.7 billion, 18.0 billion, and 19.5 billion for 2025, 2026, and 2027 respectively [3]. Financial Performance Summary - In 2024, the company achieved operating revenue of 1.579 billion (YoY +3.63%) and a net profit attributable to shareholders of 658 million (YoY -7.04%) [1]. - For Q1 2025, the company reported operating revenue of 407 million (YoY +1.48%) and a net profit attributable to shareholders of 161 million (YoY +8.69%) [1]. - The gross margin for 2024 and Q1 2025 was 50.20% and 48.94% respectively [1]. - The company’s IPTV basic business revenue reached 834 million in 2024 (YoY +3.13%), with effective users reaching 20.57 million (YoY +5.43%) [2]. - The internet audiovisual business generated revenue of 633 million in 2024 (YoY +4.49%) [2]. - The content copyright business revenue declined to 84 million in 2024 (YoY -5.67%) [3]. Future Projections - The company is projected to achieve net profits of 701 million, 771 million, and 851 million for 2025, 2026, and 2027 respectively [3]. - The current market capitalization corresponds to a PE ratio of 13, 12, and 11 for the years 2025, 2026, and 2027 [3].