Core Viewpoint - Traditional consumption habits are undergoing profound changes, with consumers becoming increasingly sensitive to brand premiums and seeking value-driven alternatives [4][7]. Group 1: Changing Consumer Behavior - Consumers are moving away from blind brand loyalty and are more focused on practical value, user experience, and long-term satisfaction [11][12]. - The rise of "平替" (affordable alternatives) reflects a shift towards sourcing products directly from manufacturers, bypassing traditional retail markups [5][6]. - The complexity of the external environment, including economic pressures and tariff fluctuations, has led to increased consumer anxiety regarding pricing and a growing interest in domestic brands [7][8]. Group 2: Collective Wisdom in Consumption - A new initiative called "百万之选 BEST100" aims to gather consumer insights to identify the most trusted products through collective contributions [18][28]. - This initiative emphasizes a decentralized and transparent approach to discovering quality products, moving away from traditional marketing-driven recommendations [15][19]. - The project will culminate in two lists: a main list of 100 trusted products and a personalized list based on diverse consumer needs and scenarios [28][29]. Group 3: Engagement and Interaction - The initiative encourages active participation from consumers, allowing them to share their experiences and recommendations, thus creating a living database of trusted products [20][27]. - The platform is designed to break through algorithmic filters, providing a broader range of consumer experiences and insights [19][24]. - The collaborative effort aims to foster a community-driven approach to smart consumption, where every contribution adds value to the collective knowledge [27][32].

Core Viewpoint - Traditional consumer habits are undergoing profound changes, with consumers becoming increasingly sensitive to brand premiums and seeking alternatives that offer better value [1][2]. Group 1: Changing Consumer Behavior - Consumers are bypassing traditional brand channels and seeking "same factory, same source" alternatives, leading to a rise in diverse shopping methods such as cross-border shopping, purchasing from agents, and second-hand transactions [2]. - The external environment, including global economic pressures and tariff fluctuations, has created uncertainty in the pricing of imported goods, increasing consumer anxiety over price hikes and driving interest in domestic alternatives [3]. - There is a shift towards valuing practical benefits, user experience, and long-term companionship in consumer choices, as highlighted by the concept of the "Fourth Consumption Era" proposed by Japanese sociologist Miura Nobu [6]. Group 2: The Search for Quality Products - The focus is shifting from rapid purchasing to careful selection, emphasizing the importance of finding timeless, quality products that withstand the test of time [4][7]. - The traditional "grass-planting" model of marketing is being questioned, with a call for a more decentralized and transparent approach to discovering genuine quality products [9]. - Everyday items that have proven their value over time, such as a long-lasting juicer or a durable pen, are seen as the most valuable possessions [9]. Group 3: Community Engagement and Collective Wisdom - A collaborative initiative called "Million Choices BEST100" aims to gather consumer recommendations for trusted quality products, creating a "good product map" based on real-life experiences [11][18]. - The initiative encourages participation through a shared, dynamic spreadsheet that allows users to contribute and validate product recommendations, breaking free from algorithm-driven information silos [12][14]. - Two curated lists will be generated from the collected data: the "BEST 100" list featuring the most representative long-lasting products and a personalized list catering to various needs and budgets [17][18].

Core Viewpoint - The article discusses a shift in consumer behavior towards valuing practical, long-lasting products over trendy or expensive items, reflecting a more conscious approach to consumption [1][4]. Group 1: Consumer Behavior Trends - There is a growing consensus around "long-termism" in consumption, with ideas like "only five pairs of pants are needed" and "50 items for a lifetime" gaining traction [3]. - The concept of the "Fourth Consumption Era" introduced by Japanese sociologist Minoru Miura highlights a change in consumer mindset, moving away from blind pursuit of novelty and status [1]. Group 2: Community Engagement Initiative - The "Post-Wave Research Institute" and "Tide" have launched a campaign called "Best 100," inviting readers to identify and share their most trusted, durable products [4][6]. - The initiative includes a real-time shared document for consumers to nominate reliable items, share their "life repurchase list," and discuss hidden gems and overpriced products [7]. Group 3: Campaign Details - The collection period for nominations runs from May 7 to May 21, with results to be announced on May 28, culminating in a list of 100 classic products recognized for their long-term value [8]. - The campaign aims to promote "smart consumption" as a new lifestyle choice, encouraging consumers to select truly worthwhile items rather than following trends [10].

Group 1 - The core viewpoint of the articles highlights the evolving consumption behavior of contemporary youth, characterized by a balance between frugality in daily expenses and willingness to spend on personal interests and experiences [1][2][3] - A survey conducted by China Youth Daily revealed that 81.02% of respondents believe that spending on interests should not be compromised, while 63.20% agree that social spending is justified [1] - The concept of "quality-price ratio" is emphasized, with 87.32% of university students prioritizing quality alongside cost, and 85.55% asserting that education expenses should not be cut [3] Group 2 - Young consumers are increasingly opting for experiential spending, such as travel, which they view as an investment in personal growth and emotional fulfillment [2] - The survey indicates that 70.36% of respondents choose affordable alternatives for basic clothing, while 44.15% do so for daily necessities, reflecting a shift away from brand-centric purchasing [3] - The "three no principles" articulated by respondents suggest a cautious approach to marketing strategies, focusing on genuine needs rather than impulsive purchases [3]