每日金句 打造成功品牌有三个准则：第一，洞察用户的需求，创造一个清晰可信的品牌 价值主张；第二，将这个价值主张动人地表达出来；第三，将这个主张一致性 地表现在每一个品牌触点上，让用户得到这个愉悦的体验。 贾伟 | 洛可可创新设计集团董事长 中国商业设计师第一人 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 " 随时随地听音乐 "的痛点;优衣库的胜利不仅是开 发了舒适基本款,更在于联合东丽带来的科技面料的推 广。这种"技术 - 需求"转化能力,要求企业深入理解 消费场景,而非单纯追求技术参数。 AI 重构消费的本质. 同样是用算法重新定义产品的存 在价值。未来的消费冠军,必然 ...

每日金句 投资人还在投什么样的消费企业？一、做品牌，必须有一个主打品牌卖爆，打 破天，这样才有机会孵化出一堆小品牌。第二、标准化程度高，可以大规模迅 速复制，能够做万店连锁。三、可防御生态，好产品一出来就一堆人模仿。怎 么才能可防御，创新之前就要思考。 朱啸虎丨金沙江创投主管合伙人 黑马营25期加速导师 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 10月17日-19日 ， 用3天时间，沉浸式拆解中日消费企业如何赢在存量时代， 教你 产品创新 与品牌出海。 文章末尾扫码，即可报名！ 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. 向中日消费冠军 学产品创新与品牌出瘦 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walk ...

每日金句 当年创业的时候，有好几次我觉得就要过不去了，但是再过不去，晚上也要睡 觉，你总要想着第二天太阳照样升起。就是这样，往往不知道怎样过的，但就 是熬过去了。遇到问题不要逃避，你会发现，往往成功与不成功之间就差这一 步，熬。 王石丨万科创始人 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 10月17日-19日 ， 用3天时间，沉浸式拆解中日消费企业如何赢在存量时代， 教你 产品创新 与品牌出海。 文章末尾扫码，即可报名！ 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 f Oct. 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： Oct. Oct. 向中日消费冠军 学产品创新与品牌出演 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 ...

黑马营 22 期 5 课 每日金句 利用文化势能创造产品，不是把你的产品、把你的企业放在高峰，而是把 一种创造力放在高峰上。通过文化势能铺就的用户和群体，表达成为一种 体验，这种体验成为社交货币，成为一种价值，最后表达为一种话语体 系，大家可以透过你所构建的东西，再表达、再传播。爆品就这样产生 了。 贾伟 | 洛可可创新设计集团创始人 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 金沙江创投主管合伙人 朱啸虎 、 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三 郎 、 前华为北美公关舵主 Chris Pereira 等 。 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. 向中日消费冠军 学产品创新与品牌出瘦 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 " 随时随地听音乐 "的痛点;优衣库的胜利不仅是开 发了舒适基本款,更在于联合东丽带来的科技面料的推 广。这种 ...

Group 1 - The article highlights the journey of Jia Wei, the founder of LKK Design, who has won 79 Red Dot Awards and is recognized as a leading designer in China, combining business acumen with design talent [2] - Jia Wei's experience with his daughter's scalding incident led to the realization of unmet user needs, particularly in the design of everyday products like cups [23][24] - The introduction of the "55-degree cup," which can cool boiling water to a safe drinking temperature, generated significant market demand, achieving nearly 5 billion yuan in sales in its first year [28] Group 2 - The article emphasizes the importance of understanding user perspectives and needs in product design, which can lead to innovative solutions that address real-life problems [24][25] - It discusses the concept of "product three views" (user view, value view, and world view) as essential for creating successful products [29][30] - The upcoming Black Horse Consumption Rise course aims to teach participants about product innovation and brand expansion, featuring industry leaders and experts [33][36] Group 3 - The course will cover how Japanese companies successfully transformed technology into user-perceived value, providing insights for Chinese enterprises [40] - It will also explore the integration of AI in consumer products and how to leverage technology for market advantage [41][43] - The course is designed for founders and CEOs of consumer enterprises looking to overcome growth barriers and innovate in product development [57]

Core Viewpoint - Investors are focusing on consumer enterprises that can establish a strong main brand, achieve high standardization for rapid replication, and create a defensible ecosystem against imitation [1][8]. Group 1: Brand and Market Strategy - Successful consumer brands must have a standout product that breaks through the market, allowing for the incubation of smaller brands [1]. - High standardization enables rapid scaling and the establishment of a chain of stores [1]. - Companies need to think about defensibility and innovation before launching products to prevent imitation [1]. Group 2: Lessons from Japanese Brands - The success of Japanese brands in the 1980s was due to their ability to convert technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's comfortable basics [8]. - AI is reshaping consumer value by redefining product existence through algorithms, with future champions being those who integrate demand with AI effectively [8]. - Companies like Plaud and Haivivi are leveraging AI to create products that meet emotional and practical needs in the market [8]. Group 3: Consumer Market Insights - The rise of AI algorithms is creating new opportunities in consumer sectors such as food, electronics, and beauty, emphasizing the need for clear market positioning and innovative products [10]. - Companies must identify their market niche and innovate to capture new opportunities effectively [10]. Group 4: Globalization and Brand Localization - Successful globalization involves deeply integrating Chinese supply chain capabilities with local market demands, moving from simple export to localized coexistence [11]. - Building trust in overseas markets requires understanding local consumer needs and effectively communicating brand stories [11][20]. Group 5: Course Offerings and Expert Insights - The course features industry experts who will share insights on product innovation, market strategies, and the importance of data-driven decision-making in consumer goods [14][23]. - Participants will learn how to navigate cultural challenges in international markets and leverage technology for product development [19][25].

Core Viewpoint - The article discusses the journey of LKK Design's founder, Jia Wei, highlighting the challenges faced after a devastating fire in 2018 and the subsequent transformation of the company and its leadership perspective on entrepreneurship [4][6][9]. Group 1: Challenges and Transformation - The fire in July 2018 destroyed many client projects and financial documents, hindering the company's plans to go public in 2019 [4][5]. - This event marked a dark moment for the company, prompting a deep reflection on identity, purpose, and future direction [6][9]. - The aftermath of the fire led to a series of challenges, including venture capital buyback agreements and financial issues, which were compounded by other significant events [12][9]. Group 2: Self-Reflection and Learning - Jia Wei emphasizes the importance of accepting pain and impermanence as part of the entrepreneurial journey, leading to a rebirth and renewed understanding of what it means to be an entrepreneur [9][10]. - The period from 2018 to 2023 is described as a time of humility and learning, contrasting the previous arrogance and ignorance about the broader world [10][11]. - The realization that entrepreneurship involves both gains and losses, and that success is not guaranteed, is a key takeaway from this experience [11][12]. Group 3: Evolution of Leadership Perspective - Jia Wei's evolution from a designer to a design manager and eventually to an entrepreneur reflects a significant shift in mindset, recognizing the need for management skills alongside design expertise [14][15][17]. - The article highlights the necessity of continuous learning and adaptation, particularly in understanding market dynamics and consumer needs [17][18]. - The development of a comprehensive skill set, including resilience and the ability to lead teams, is portrayed as essential for successful entrepreneurship [18]. Group 4: Upcoming Event - The article promotes an upcoming immersive course titled "Black Horse Consumption Rise," featuring industry leaders who will share insights on product innovation and brand expansion in the current market landscape [19][21][31].

Core Viewpoint - The article emphasizes the importance of the "3S theory" in evaluating consumer brands, which includes market size, product standardization, and defensibility against competition in the Chinese market [2][3][4]. Group 1: Market Evaluation Criteria - The market size should be substantial, ideally over 100 billion RMB [2]. - Products must be standardized and capable of large-scale replication [3]. - In China, it is crucial for brands to have defensibility due to the high level of competition [4][5]. Group 2: Brand Development Strategies - Successful consumer startups should focus on either product excellence or price competitiveness [9][10]. - For channel-focused businesses, achieving extreme pricing is essential, while brand-focused companies should prioritize product quality [11]. Group 3: Insights from Industry Leaders - The article mentions that despite the proliferation of new brands, only about 10 to 20 companies are likely to reach valuations exceeding 10 billion USD [8]. - The importance of understanding consumer needs and effectively translating technology into user-perceived value is highlighted, referencing successful Japanese brands like Sony and Uniqlo [16][17]. Group 4: Upcoming Educational Opportunities - The article promotes a three-day immersive course aimed at dissecting how Japanese and Chinese consumer companies succeed in the current market landscape, focusing on product innovation and brand globalization [12][18][21].

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the "three axes" for success in the industrial design industry, as demonstrated by the founder of LKK, Jia Wei [3][18][20]. Group 1: Entrepreneurial Journey - Jia Wei started his entrepreneurial journey at the age of 28 and has been in business for over 20 years, achieving significant milestones such as selling over 5 billion units of their first product, the 55-degree cup [5][6]. - The initial phase of his entrepreneurship involved renting a workspace for 500 yuan per month, showcasing the humble beginnings of his company [10][12]. Group 2: Standards for Success - The first standard for success is winning prestigious design awards, including the Red Dot and iF awards, which are considered the Olympics of the design world [15][16]. - The second standard involves collaborating with Fortune 500 companies, with LKK having worked with over 280 such companies, aiming to reach 500 [17][18]. - The third standard is to create impactful products that contribute to societal development and market disruption [18][19]. Group 3: Long-term Value Pursuit - Jia Wei highlights the significance of having a long-term value pursuit and staying true to one's original intentions, which he refers to as "初心" [28]. - He emphasizes that persistence in achieving long-term goals, such as winning a gold award, is crucial for success [24][28]. Group 4: Trends in Global Business - The article identifies three major trends in global business: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [29]. - It suggests that the future will be characterized by a competition of imagination, focusing on emotional and functional value to create new product attributes [30][31]. Group 5: Upcoming Event - The article promotes an upcoming event, the "Black Horse Consumption Rise Selected Course," scheduled for October 17-19 in Shenzhen, featuring industry leaders sharing insights on product innovation and brand expansion [32][36].

Core Viewpoint - The article discusses the journey of the founder of LKK Innovation Design Group, highlighting the challenges faced after a devastating fire in 2018 and the subsequent personal and professional transformation that followed. It emphasizes the importance of self-reflection, resilience, and the duality of entrepreneurship, combining both emotional and rational aspects in leadership. Group 1 - In 2018, LKK's Beijing office suffered a fire that destroyed critical assets, leading to significant financial losses and hindering the company's planned IPO in 2019 [3][11][14] - The founder, Jia Wei, describes this period as a "dark moment" in his life, prompting a deep introspection and a shift from external to internal growth [4][10][14] - The company has evolved into a leading innovation design group in China, with a focus on integrating user experience and Chinese cultural elements into product design [4][5][10] Group 2 - Jia Wei engaged in various activities such as hiking, spiritual practices, and painting to rebuild his inner self, which he refers to as "natural healing, spiritual healing, and artistic healing" [16][18][19] - He emphasizes the importance of understanding oneself and cultivating self-love as essential for effective leadership and entrepreneurship [19][20][28] - The concept of "chapter-based life" is introduced, suggesting that individuals should embrace their multifaceted identities rather than being confined to a single label [20][28] Group 3 - The article outlines the evolution of Jia Wei's understanding of entrepreneurship, transitioning from a designer to a design manager, and eventually to an entrepreneur [22][24][28] - It highlights the necessity for entrepreneurs to possess both emotional intelligence and rational decision-making skills, advocating for a balance between the two [26][27][28] - The importance of continuous learning and self-improvement is stressed, with a call for entrepreneurs to engage in both external knowledge acquisition and internal wisdom cultivation [28][29]