8月11日，东风奕派科技全新战略车型东风风神L8正式开启预售，预售价12.99万元起，定位舒适与智能 的家庭用车。 作为家庭用车，安全亦不能马虎。东风风神L8搭载行业首创4重电芯强化动力电池，安全性提前满足新 国标，不怕穿刺、挤压、泡水、跌落。同时，全车配备气囊气帘。 智能安全方面，东风风神L8配备28项L2级智能辅助驾驶，让安全可智控、让危险可避让。同时配备 540°全景影像和高清流媒体后视镜，行车更安全。 总的来说，东风风神L8是奕派科技成立后推出的首款车型，是风神在家用市场打造的重要产品。奕派 科技汪俊君表示，为了让产品更理想，奕派科技"死磕自己"，比如为了达成2245km的续航里程，不仅 需要将能耗、热效率等提升到极致水平，还要考虑合金材料的重量配比，前后需要对几千种方案模拟， 才能最终敲定方案。在汪俊君看来，面对行业普遍存在的内卷现状，奕派科技更要聚焦"价值"与"用户 体验"的深耕——与其盲目跟风内卷，不如在用户真正在意的地方下硬功夫。 为了丰富车内体验，东风风神L8还配备了同级唯一后排冷暖箱，拥有4.5L大容量，前后排均可抽拉；同 级唯一后排吸顶屏，15.6英寸的2.5K高清大屏，支持多种打开方式 ...

Core Insights - The automotive industry is witnessing a shift towards plug-in hybrid vehicles with large batteries, particularly among joint venture brands like Mercedes-Benz, as they aim to meet the growing demand for low-energy consumption and extended range in the Chinese market [1][5][8] - Mercedes-Benz is reportedly developing a new plug-in hybrid model tailored for China, focusing on oil-electric dual drive and ultra-long range capabilities, although the company has denied the authenticity of this information [1][2] - The competition in the large battery plug-in hybrid segment is intensifying, with various automakers, including BMW and Toyota, also investing in similar technologies to capture market share [6][7] Company Strategy - Mercedes-Benz's internal analysis indicates a shift in consumer preferences in China, where users prioritize low energy consumption, convenience in charging, and extended range over the specific technology of range-extended vehicles [3][4] - The company has previously explored range-extended hybrid technology but decided to pivot towards a more advantageous path by developing a plug-in hybrid that leverages its strengths in engine technology [3][4] - The new project is still in the technical proposal stage, with cost and development timelines being critical factors in decision-making [4] Market Dynamics - The large battery plug-in hybrid segment has become a focal point for foreign and joint venture brands, as they seek to adapt to changing consumer demands in China [5][8] - The success of domestic brands like Li Auto and AITO, which have achieved significant sales with their range-extended models, highlights the competitive landscape and the necessity for traditional automakers to innovate [6][7] - The automotive industry is transitioning from a technology-driven approach to one that is more demand-driven, as evidenced by the collective shift of joint venture brands towards large battery plug-in hybrids [7][8]