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实探西贝北京门店:确实降价了,多菜品实现门店全流程现制
Zheng Quan Shi Bao Wang· 2025-10-02 08:23
(原标题:实探西贝北京门店:确实降价了,多菜品实现门店全流程现制) 受近期风波事件影响,西贝正积极开展自救行动。此前,西贝已发布道歉声明,并承诺在十一节前完成 菜品调改。如今刚刚进入国庆假期,西贝宣布对菜品进行降价的消息引发关注。 当前西贝菜品调改是否完成?未来还有哪些调改计划?此次降价举措又能否助力客流恢复?针对这些市 场关注的问题,证券时报?e公司记者实地探访西贝北京地区的门店。 餐品迎来降价 9月30日,有网友爆料10月1日西贝全国门店对菜品进行大幅调价,本轮降价涉及33道菜,部分菜品降价 超过20%。此外爆料网友表示,由于通知来得突然,新菜牌赶不及印刷。全国的门店工作人员都在忙, 有门店往旧菜牌上贴新价签。 对此,证券时报·e公司记者致电西贝北京某门店,接线人员表示:"我们昨晚刚接到的通知,今天新菜 单刚刚更换,部分餐品价格确实已经下调。您可以来店以及登录西贝小程序查询降价幅度。近期我们为 到店消费的顾客发放100元堂食券,您今天也可以到店领取,次日就可以使用。" 中午12时许,西贝北京某门店迎来午间用餐高峰。记者看到,门店内已逐渐恢复往日热闹,门口有不少 家长带着孩子等位,餐厅内更是座无虚席。 "咱 ...
实探降价后的西贝北京门店:菜品调改全部完成
Zheng Quan Shi Bao Wang· 2025-10-02 05:48
Core Viewpoint - Xibei has announced a significant price reduction on its menu items, which is seen as a response to previous consumer concerns regarding pricing and quality, aiming to restore customer traffic during the National Day holiday [1][2][5] Group 1: Price Reduction Details - On October 1, Xibei implemented a price reduction on 33 dishes, with some items seeing price cuts of over 20% [2] - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3] Group 2: Menu and Operational Adjustments - Xibei has completed its planned menu adjustments, including the transition to in-store preparation for several dishes, such as fresh marinated meat and on-site cooking of various items [4][8] - The restaurant has shifted from using semi-finished products to fresh ingredients, ensuring all dishes are prepared on-site to enhance quality and customer satisfaction [4][8] Group 3: Customer Response and Traffic Recovery - Following the price reduction and menu adjustments, customer traffic has shown signs of recovery, with reports of increased patronage during peak hours [2][6] - The introduction of a 100 yuan dining voucher for customers has also contributed to the resurgence in customer visits, with many returning not solely for the vouchers but due to established trust in the brand [7] Group 4: Impact of Recent Controversies - Xibei experienced a significant drop in customer traffic due to recent controversies, with daily revenue losses reported in the hundreds of thousands of yuan [5][6] - The company has acknowledged the impact of these issues on both customer perception and employee morale, with measures taken to support staff during this challenging period [6][7]