Core Viewpoint - The establishment of a new company by Xibei for pre-packaged food business has been misinterpreted as a shift towards ready-made dishes, while Xibei clarifies that the new entity is primarily for restaurant operations and does not signify a new business direction in pre-made meals [1] Group 1: Company Developments - Xibei has registered a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., focusing on pre-packaged food sales and food internet sales [1] - As of now, Xibei operates nearly 400 stores nationwide and employs approximately 18,000 staff [2] - Xibei plans to open its first overseas store in Los Angeles in 2024, marking the beginning of its global expansion [2] Group 2: Operational Adjustments - Following a controversy regarding ready-made dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [2] - Xibei has acknowledged the gap between production processes and customer expectations, committing to adjustments such as transitioning from using soybean oil to non-GMO soybean oil and moving certain food preparations to in-store cooking [2][3] - The company has initiated a series of adjustments across its nearly 400 stores, including plans for further upgrades in food preparation standards and a second phase of adjustments for children's meals [3] Group 3: Marketing and Pricing Strategies - To counteract declining customer traffic, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering 100 yuan dining vouchers to customers [3] - On October 1, Xibei implemented significant price reductions on 33 dishes, with some items seeing price cuts of over 20% [3]

Core Viewpoint - The article discusses the recent actions taken by Xibei, a restaurant chain, in response to a public relations crisis, including price reductions and menu adjustments to regain customer trust and restore foot traffic [3][9]. Group 1: Price Adjustments - Xibei announced a nationwide price reduction on October 1, affecting 33 dishes, with some prices dropping by over 20% [5]. - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil stir-fried eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [8]. Group 2: Menu and Operational Changes - Xibei has completed its planned menu adjustments, including the introduction of freshly prepared dishes such as lamb skewers and pumpkin porridge, moving away from pre-prepared items [11]. - The restaurant chain has implemented a new cooking process where raw ingredients are prepared on-site, ensuring freshness and quality [11][14]. Group 3: Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a campaign offering 100 yuan dining vouchers to patrons, which has been well-received, with many customers returning despite the controversy [16]. - The restaurant reported a recovery in customer traffic, with a notable increase in footfall during peak hours, indicating a positive response to the recent changes [15].

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]

Core Viewpoint - Xibei has announced a significant price reduction on its menu items, which is seen as a response to previous consumer concerns regarding pricing and quality, aiming to restore customer traffic during the National Day holiday [1][2][5] Group 1: Price Reduction Details - On October 1, Xibei implemented a price reduction on 33 dishes, with some items seeing price cuts of over 20% [2] - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3] Group 2: Menu and Operational Adjustments - Xibei has completed its planned menu adjustments, including the transition to in-store preparation for several dishes, such as fresh marinated meat and on-site cooking of various items [4][8] - The restaurant has shifted from using semi-finished products to fresh ingredients, ensuring all dishes are prepared on-site to enhance quality and customer satisfaction [4][8] Group 3: Customer Response and Traffic Recovery - Following the price reduction and menu adjustments, customer traffic has shown signs of recovery, with reports of increased patronage during peak hours [2][6] - The introduction of a 100 yuan dining voucher for customers has also contributed to the resurgence in customer visits, with many returning not solely for the vouchers but due to established trust in the brand [7] Group 4: Impact of Recent Controversies - Xibei experienced a significant drop in customer traffic due to recent controversies, with daily revenue losses reported in the hundreds of thousands of yuan [5][6] - The company has acknowledged the impact of these issues on both customer perception and employee morale, with measures taken to support staff during this challenging period [6][7]