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闪购大战2025:决战前的较量
Hu Xiu· 2025-08-22 06:18
2025年7月初,杭州拱墅区,运河公园。 闪电仓老板老杨,尾随着骑手小哥在公园里紧张地寻找着闪购订单上的主人。 这是盛夏凌晨两点钟杭州市政公园,能发声的除了他们俩,只有知了、蚊子跟它们家亲戚。而此刻两个人身上扛着订单要求的货品居然是八把户外椅。 老杨解释自己去现场的原因,一方面主要是担心订单配送地点没有具体门牌号和更详细的位置,还是户外公共区域,骑手一旦找不到客户,客户又说自己 没拿到货,搞个"仅退款",这会引发平台客户骑手说不清的第三方纠纷。 另一方面老杨也是好奇,都这么晚了,还有人一次下单买这么多椅子着急送到这个地点,客户是要干嘛。 一个小时后,老杨气呼呼地回来了,嘴里还骂骂咧咧的:他妈的,居然是一帮偷钓的。 简单概括老杨在前置仓里过去小十年的买卖,特别像女神小甜甜甩给舔狗之一的经典话术: 她慢热,要用我的时间和实际行动来慢慢证明一切。 可时间就是金钱,小甜甜早已变成了牛夫人,老杨的女儿今年都十岁了!10后成为这轮补贴大战中狠薅京东、美团、淘宝闪购羊毛,下单一堆奶茶外卖的 目标客群。 所见即所得,所想即所享。 前置仓生意这个不入流的称呼已经改名换姓,"闪购"成了今天中国最炙手可热的电商项目。 据朱思码记独 ...
外卖格局跃迁 专家:激活消费与就业良性循环
Yang Shi Wang· 2025-07-17 07:35
Core Insights - The recent development in the food delivery and e-commerce sectors is characterized by a transformation rather than a competition, creating new opportunities for all stakeholders involved [1] - The growth in order volume and revenue in the food delivery sector has led to significant job creation, with businesses planning to expand their workforce in response to increased demand [1][2] - The rise of new service-oriented e-commerce is enhancing consumer convenience and driving a positive cycle of consumption and employment [2][3] Group 1 - The "new service industry e-commerce" is experiencing substantial market growth, significantly increasing consumption density and benefiting the entire supply chain [1] - "Wan Jia Zao An" reported a 30% increase in order volume and total revenue over the past two months, necessitating the hiring of additional staff across its 50 stores in Beijing [1] - The number of delivery orders at a specific station increased from approximately 4,000 to 9,000 in two months, leading to an increase in the number of riders from 100 to around 150 [2] Group 2 - The competitive landscape among platforms is enhancing consumer service accessibility, allowing for previously unachievable late-night consumption [2] - The emergence of new e-commerce models, such as Taobao Flash Purchase, is stimulating consumption and improving platform and merchant performance, as well as rider income [3] - The development of new service industry e-commerce is identified as a crucial method for promoting high-quality employment across various sectors, including logistics and manufacturing [3]