Core Insights - Meituan has launched a partner recruitment initiative for its centralized takeout kitchen brand "Raccoon Kitchen," initially limited to five cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou [1][2] - The company plans to invest in the establishment of 1,200 "Raccoon Kitchen" locations across the country over the next three years, following a successful trial operation that began in July [1] Investment Requirements - Partners are required to have an initial investment of approximately 1.5 million yuan per store, with at least 1 million yuan in cash or asset proof [1] - Partners must secure locations in popular takeout districts, with a building area of 500-1,000 square meters and a remaining lease term of no less than eight years [1] Operational Structure - The partnership model for "Raccoon Kitchen" differs from traditional franchise models, where partners are responsible for securing locations, renovation, and assisting with necessary permits for incoming food vendors [2] - Meituan will handle recruitment, pricing, marketing, on-site management, and training, while the basic salary for store managers will be covered by the partners [2] Financial Incentives - Meituan has introduced promotional policies to waive or limit certain fees for partners during the initial recruitment phase [1]

踏入7月，美团、京东、淘宝闪购开启了"疯狂星期六"。7月5日，淘宝闪购宣布启动500亿元的补贴计划，发起大额补贴模式；美团随即宣布迎战，发出一 批大额外卖红包；京东虽然没有直接跟上大额补贴，但也在"秒送"频道上线了不少特价产品。 不少消费者晒出了"0元购"订单，茶饮店员工也表示外卖订单根本做不完，美团甚至因为订单激增导致系统出现短暂宕机。 不过，对于新一轮的外卖大战，外界却有不同的看法。"被逼着卷"的餐饮商家最先表示吃不消，就连核心本地商业板块CEO王莆中也表示，"我们不想 卷"。 7月的第三个周末，"疯狂星期六"的补贴规模开始收缩，市场监管总局也再次约谈三巨头。"外卖大战"持续至今，平台倦了，商家怕了，三巨头或许也该 考虑换个方式再作战。 与此同时，京东正式启动"菜品合伙人"招募计划，投入10亿现金招募1000道招牌菜的"菜品合伙人"，合伙人仅需提供菜品配方并参与研发，"七鲜小厨"承 担现炒制作及严格品控。 据悉，京东将在3年内在全国范围建设超万个"七鲜小厨"门店，目前已有费大厨、紫燕百味鸡、朴大叔拌饭等知名餐饮品牌报名成为首批候选合伙人。 无独有偶，美团也在半个月前宣布推出共享厨房模式的"浣熊食堂"，如今 ...