Core Viewpoint - The company has established itself in the marketing SaaS sector, with a focus on both SMB and KA customer segments, and is poised for growth through AI commercialization and differentiated product offerings [1][2]. Group 1: Company Overview - The company has been in the marketing SaaS field for over a decade, launching its SaaS business in 2013 and its core product "T Cloud" in 2015, with plans to expand into Agent integrated machine business by 2025 [1]. - In 2024, the company's enterprise SaaS revenue is projected to be 840 million yuan, with precision marketing revenue at 716 million yuan, accounting for 54% and 46% of total revenue respectively [1]. - The company employs a dual-track strategy targeting SMB and KA customers, with 25,800 paying SMB customers and 783 paying KA customers in 2024, leading to an ARPU of 20,000 yuan and approximately 430,000 yuan respectively [1]. Group 2: Competitive Advantages - The company differentiates itself through a focus on medium to large enterprises, which enhances survival rates and bargaining power, primarily serving industries such as finance, manufacturing, automotive, and fast-moving consumer goods [1]. - The product suite covers the entire marketing and management chain, integrating front-end marketing with back-end management [1]. - The company practices a customer-centric marketing philosophy, achieving full-platform integration across search, short video, self-media, and WeChat, which strengthens user analysis and marketing ROI [1]. Group 3: Execution and Growth Drivers - The company's strong execution capability is highlighted by increasing productivity, with an average revenue per employee of 997,000 yuan in 2024, and specific productivity figures of 550,000 yuan for the SMB segment and 5.14 million yuan for the KA segment [2]. - The acceleration of AI commercialization is a key catalyst for growth, evidenced by a rapid increase in KA customer numbers and order sizes [2]. - Following the launch of AI-AgentForce 2.0 by Salesforce in October 2024, the company has seen a 3000-user increase in AI paid subscriptions within three months, indicating a strong upward trend in revenue per order [2]. Group 4: Financial Projections - The company is expected to achieve revenues of 2.31 billion yuan, 2.97 billion yuan, and 3.82 billion yuan from 2025 to 2027, with year-on-year growth rates of 48%, 29%, and 29% respectively [3]. - Projected net profits for the same period are 92 million yuan, 241 million yuan, and 320 million yuan, with growth rates of turning from loss to profit, 162.3%, and 32.9% respectively [3]. - The company is assigned a target market valuation of 18.65 billion yuan, indicating a potential upside of 50% from current levels based on a comparable company valuation average of 8.1x PS for 2025E [3].

Core Viewpoint - The CEO of Jixiao 361 announced the launch of an online and offline integrated framework to assist enterprises in entering a new era of intelligent event marketing, emphasizing that the goal of hosting events is to achieve marketing effectiveness rather than merely organizing meetings [1] Group 1: Current Challenges in Event Marketing - The current state of event effectiveness in China is concerning, with over 10 million events held annually but an average conversion rate of less than 3%, leading to a significant loss of potential customers post-event [1] - Traditional marketing has overly focused on immediate effects during the event, neglecting the long-term nurturing required in B2B scenarios, resulting in 80% of marketing value being lost due to the disconnect between offline events and digital content [1] Group 2: Importance of Digital Marketing - Digital marketing is crucial for maximizing the value conversion of industry events, with the CEO proposing a model where marketing effectiveness equals data multiplied by technology and scenarios [1] - Three types of important information are often overlooked in commercial events: passive clients who miss opportunities to engage, registered users who cannot attend, and potential users unaware of the event [2] Group 3: Value Creation through Data - Jixiao 361 introduced a "value closed loop" concept (execution-sedimentation-reuse) to build an activity DNA database, allowing each execution to contribute to the company's knowledge assets [3] - The platform enables multiple data application models, such as analyzing audience movement data to redesign product experience spaces and using email and community marketing to reach non-attendees with event materials [3] Group 4: Comprehensive Event Marketing Solutions - Jixiao 361 positions itself as a one-stop event marketing collaborative platform, integrating quality suppliers and audience resources to provide full-process event marketing services [3][6] - The platform aims to reduce costs and increase efficiency by optimizing traditional event processes while leveraging data to uncover business opportunities, achieving a 20% reduction in event success costs through effective procurement and supply chain optimization [6] Group 5: Strategic Advantage in a Competitive Environment - In a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment, companies that continuously accumulate "tactical capital" through each event execution will develop a unique compounding effect in competition [6] - Jixiao 361's approach is not just a methodology but a genetic encoder for organizations transitioning into intelligent ecological entities [6]