Core Viewpoint - The company has established itself in the marketing SaaS sector, with a focus on both SMB and KA customer segments, and is poised for growth through AI commercialization and differentiated product offerings [1][2]. Group 1: Company Overview - The company has been in the marketing SaaS field for over a decade, launching its SaaS business in 2013 and its core product "T Cloud" in 2015, with plans to expand into Agent integrated machine business by 2025 [1]. - In 2024, the company's enterprise SaaS revenue is projected to be 840 million yuan, with precision marketing revenue at 716 million yuan, accounting for 54% and 46% of total revenue respectively [1]. - The company employs a dual-track strategy targeting SMB and KA customers, with 25,800 paying SMB customers and 783 paying KA customers in 2024, leading to an ARPU of 20,000 yuan and approximately 430,000 yuan respectively [1]. Group 2: Competitive Advantages - The company differentiates itself through a focus on medium to large enterprises, which enhances survival rates and bargaining power, primarily serving industries such as finance, manufacturing, automotive, and fast-moving consumer goods [1]. - The product suite covers the entire marketing and management chain, integrating front-end marketing with back-end management [1]. - The company practices a customer-centric marketing philosophy, achieving full-platform integration across search, short video, self-media, and WeChat, which strengthens user analysis and marketing ROI [1]. Group 3: Execution and Growth Drivers - The company's strong execution capability is highlighted by increasing productivity, with an average revenue per employee of 997,000 yuan in 2024, and specific productivity figures of 550,000 yuan for the SMB segment and 5.14 million yuan for the KA segment [2]. - The acceleration of AI commercialization is a key catalyst for growth, evidenced by a rapid increase in KA customer numbers and order sizes [2]. - Following the launch of AI-AgentForce 2.0 by Salesforce in October 2024, the company has seen a 3000-user increase in AI paid subscriptions within three months, indicating a strong upward trend in revenue per order [2]. Group 4: Financial Projections - The company is expected to achieve revenues of 2.31 billion yuan, 2.97 billion yuan, and 3.82 billion yuan from 2025 to 2027, with year-on-year growth rates of 48%, 29%, and 29% respectively [3]. - Projected net profits for the same period are 92 million yuan, 241 million yuan, and 320 million yuan, with growth rates of turning from loss to profit, 162.3%, and 32.9% respectively [3]. - The company is assigned a target market valuation of 18.65 billion yuan, indicating a potential upside of 50% from current levels based on a comparable company valuation average of 8.1x PS for 2025E [3].

Investment Rating - The report maintains an "Outperform" rating for the company [2][14]. Core Insights - The company is experiencing high revenue growth and significant cash flow optimization, driven by its AI+SaaS ecosystem, which is facilitating breakthroughs in both small and medium-sized enterprises (SMB) and key accounts (KA) markets [2][16]. - The commercialization of AI agents is accelerating, contributing to sustained performance growth for the company [2][16]. Financial Summary - The company’s revenue is projected to grow from 1.56 billion RMB in 2024 to 4.33 billion RMB by 2027, reflecting a compound annual growth rate (CAGR) of 51.9% from 2025 to 2027 [4][7]. - The net profit attributable to shareholders is expected to improve significantly, moving from a loss of 0.04 million RMB in 2025 to a profit of 3.50 million RMB by 2027, indicating a growth rate of 3615.8% in 2026 [4][7]. - The operating cash flow is expected to turn positive, with a net inflow of 138 million RMB in 2024, compared to a negative cash flow of 122 million RMB in the previous year [4][16]. Business Segments - The company’s SaaS business is anticipated to generate revenue of 1.14 billion RMB in 2025, with a growth rate of 35.0% and a gross profit margin of 85.0% [8][10]. - The precision marketing service segment is projected to achieve revenue of 931 million RMB in 2025, with a growth rate of 30.0% and a gross profit margin of 13.5% [10][11]. - The newly introduced Agent integrated machine is expected to generate 300 million RMB in revenue in 2025, with a gross profit margin of 42.0% [10][11]. Valuation - The target price for the company is set at 82.80 HKD, based on a sum-of-the-parts (SOTP) valuation method, reflecting a total market value of approximately 212.19 billion HKD [14][16].