曾经风光无限的生鲜巨头——永辉超市，如今正面临前所未有的困境。这家A股零售业上市公司，近日发布公告，宣布二季度拟关闭186家门店，预计将带 来高达8.27亿元的损失。 永辉超市的困境并非孤例。2023年，全国关闭的超市门店超过800家，传统商超普遍面临规模神话破灭的危机。零售业多元化竞争日趋白热化，实体零售面 临着前所未有的挑战，尤其是来自社区团购的巨大冲击。 在此背景下，永辉超市将翻盘的希望寄托在了河南许昌的零售网红——胖东来身上。2024年5月，永辉超市高调宣布启动学习胖东来模式，以商品精选、服 务升级、环境焕新为核心，推进门店调改。 被网友誉为"没有淡季的6A级景区"的胖东来，确实有其独到之处。它以极端精细化运营著称：给予员工远高于行业平均水平的两倍工资；3元的西瓜也敢承 诺无理由退换；甚至为清洁工设计10种不同用途的抹布。创始人于东来的经营哲学是："对人的重视，是我们成功的关键"，"你对员工好，员工对顾客好， 顾客对社会好，这就形成了良性循环。"于东来会将企业年终利润的50%分给员工。在商品质量控制方面，胖东来更是近乎苛刻：肉类检测项目比国家标准 多出15项；活鱼要在清水中养10天，清除硫酸铜残留后才 ...

Core Insights - The interview with Yu Donglai, chairman of Pang Donglai, emphasizes that valuing people is the key to success in the retail industry [1] - The retail sector is undergoing significant transformation, with many companies seeking change but often resorting to superficial imitation rather than addressing core issues [1][5] Group 1: Employee Relations - Many retail companies view employees as "labor costs" rather than "core assets," leading to a lack of employee engagement and service quality [3] - Pang Donglai has established mechanisms that provide employees with dignity, growth opportunities, and trust, resulting in high-quality service output [3] Group 2: Consumer Relationships - The relationship with consumers should shift from being mere "transactional" to becoming "trust partners" [4] - Pang Donglai has built consumer trust by offering genuine products, fair prices, and reliable service, emphasizing the importance of listening to consumer needs [4] Group 3: Partner Relationships - Traditional supermarkets often adopt a "zero-sum game" approach with partners, resulting in low mutual trust and efficiency [4] - Pang Donglai promotes a cooperative model based on integrity, open communication, and value co-creation, leading to win-win situations with suppliers [4] Group 4: Transformation Strategy - The path to transformation in the retail industry is challenging, but focusing on the fundamental needs and values of people is essential for finding the core logic of change [5] - Companies should reassess their relationships with employees, consumers, and partners to build trust, enhance service, and achieve mutual benefits [5]