品质驱动

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董明珠:格力“不卷价格卷品质”实践获认可
Xin Hua Wang· 2025-09-19 09:50
Core Viewpoint - Gree Electric Appliances emphasizes quality over price, showcasing innovative products that reflect the company's commitment to quality and consumer needs, thereby driving market transformation and enhancing the global reputation of Chinese manufacturing [1][2][3]. Group 1: Quality Management - Gree has developed a comprehensive quality management system, ensuring that every air conditioner undergoes 862 quality inspection processes before reaching consumers [1]. - The company prioritizes "perfect quality" and aims for "zero after-sales" as a quality control goal, highlighting the importance of quality for both consumers and the enterprise [1]. - Gree's commitment to quality has led to a strategic shift from price competition to value competition, with products recognized for their high added value in over 160 countries [2][3]. Group 2: Innovation and Product Development - Gree's innovation is driven by a deep understanding of consumer needs, resulting in products like the mobile tent air conditioner, which operates for 8 hours on a charge and includes music playback [3][4]. - The introduction of the cold smoke machine addresses kitchen temperature and smoke issues, enhancing the cooking environment while maintaining health standards [3]. - The rose air conditioner features a unique petal airflow design and a "no direct blow" technology, addressing health concerns associated with traditional air conditioning [4]. Group 3: Brand Philosophy and Market Position - Gree has transitioned from producing "good air conditioners" to a broader range of "good appliances," reflecting its evolution into a comprehensive home appliance brand [5]. - The company aims to create a smart home ecosystem centered around health, with products like the flower refrigerator and heat pump laundry machine, which enhance food preservation and provide healthy washing solutions [5]. - Gree's brand philosophy is encapsulated in the idea of making the world love Chinese manufacturing, driven by technological innovation and a commitment to quality [5].
告别“高周转” 拥抱“高质量”——“品质驱动”下的房地产行业发展新趋势
Sou Hu Cai Jing· 2025-07-29 11:15
今年上半年,全国新建商品房销售面积降幅比去年同期收窄15.5个百分点,商品房销售金额降幅同比收窄19.5个百分点,全国70个大中城市新建商品住宅价 格指数同比降幅连续8个月收窄,重点地区土地溢价率有所回升、库存下行……在一系列政策"组合拳"的加持下,房地产市场朝着平稳健康的方向稳步前 行。 数据变化的背后,是我国房地产行业供需两端预期的逐步改善。记者近日在多地采访了解到,房地产行业已告别过去"高周转、高杠杆"的无序扩张阶段,正 加速转向以"品质驱动"为核心的"好房子"建设新周期。 从"造房子"到"造生活" 7月28日,在位于成都市青羊区的成都越秀·阅今沙的样板间,不少市民正在看房。7.2米开间的客厅,入户采光厅与厨房、餐厅联动形成超17平方米的"花园 餐厨"空间,这些新颖的设计让前来看房的刘女士眼前一亮。三代同住的她很在意老人和孩子的活动空间,而这个小区下楼即是公园。 越秀地产中西部区域公司副总经理徐扬说,越秀·阅今沙设计中将自然公园与生活场景融合,整体规划打造楼盘外围约60亩公园,充分融入竹编、银杏、蜀 锦等在地文化符号,引入网红咖啡品牌等,以"公园+商业+社区"的创新模式将门前公园升级为一整片慢行生活系统 ...