Core Insights - The sales of corrugated boxes in the U.S. continue to weaken, raising concerns about a disappointing holiday shopping season this year [1] - The third quarter saw the lowest shipment volume of corrugated boxes since 2015, continuing a trend of weakness from the second quarter [1][4] - Major companies in the packaging sector have warned that economic uncertainty is impacting retail and consumer spending [1] Industry Overview - Corrugated boxes are crucial packaging materials for food, daily necessities, and e-commerce shipping, often seen as a leading indicator of retail demand [4] - Typically, October sees a surge in box orders for retailers to stock up for the holiday season, but this year is notably sluggish [4] - A media survey indicated that most box factories reported October orders as "flat or below normal levels" [4] Consumer Confidence and Economic Indicators - The U.S. consumer confidence index has dropped to a five-month low, and manufacturing activity has contracted for eight consecutive months [4] - Thomas Hassfurther, President of Packaging Corporation of America, noted a lack of economic momentum and highlighted ongoing trade uncertainties affecting business [4] Company Performance - Smurfit Westrock reported an 8.7% year-over-year decline in box volume in North America for the third quarter, leading to a stock price drop of over 12%, marking the lowest closing price since its listing in July 2024 [4] - International Paper lowered its net sales forecast for this year and 2027, with a nearly 13% drop in stock price following the announcement [5] - CEO Andy Silvernail of International Paper projected a 1% to 1.5% decline in corrugated box shipments for 2024, attributing this to trade uncertainties, weak consumer confidence, and a sluggish real estate market [5] Market Outlook - Industry experts believe that the weak demand for corrugated boxes reflects a lack of manufacturing and retail restocking activity, suggesting that this year's holiday shopping season may fall short of previous years [5] - E-commerce, department stores, and durable goods sectors are facing heightened operational uncertainties [5]