观众在中国杭州低碳科技馆参观体验。冯春华摄 广西漓江景区，筏工（右）在向游客介绍电动排筏。记者 张云河摄 福建武夷山景区，游客在九曲溪上体验人工竹筏漂流。彭善安摄 广东广州中山纪念堂，游客打卡"中国最美木棉"。郑建摄 江苏无锡，市民准备乘坐新能源公交车。吴洋摄 陕西游客高润宇在福建武夷山游览—— 山水间解锁别样体验 "大伙儿走完这段观光步道后，扫描一下这个二维码，就能生成个人碳账本，打卡景点、步行都能攒下 低碳积分。"刚刚来到福建武夷山景区，导游黄悦就给我们展示了手机里的武夷山"零碳旅游"小程 序，"每1000步能攒1积分，乘坐公交车不开私家车能攒2积分。50积分可以兑换一小份武夷岩茶，380积 分可以兑换特色冰箱贴……" 听说这是福建省首个零碳5A级旅游景区，负氧离子每立方厘米超万个。"我们这里是96.7%的森林覆盖 率，负氧离子就是我们的'特产'。"登上景区观光车，司机李师傅一脸自豪地告诉我，现在观光车全电 动化，游客出行更环保。 "景区年减排二氧化碳达5000吨，这离不开全链条的绿色转型。"走进武夷山游客服务中心，景区工作人 员晏路对我们介绍，游客服务中心采用自然通风设计和环保材料，综合能耗降低35%， ...

观众在中国杭州低碳科技馆参观体验。冯春 华摄 竹筏漂流。彭善安摄 棉"。郑 建摄 广东广州中山纪念堂，游客打卡"中国最美木 陕西游客高润宇在福建武夷山游览—— 福建武夷山景区，游客在九曲溪上体验人工 山水间解锁别样体验 "大伙儿走完这段观光步道后，扫描一下这个二维码，就能生成个人碳账本，打卡景点、步行都能攒下 低碳积分。"刚刚来到福建武夷山景区，导游黄悦就给我们展示了手机里的武夷山"零碳旅游"小程 序，"每1000步能攒1积分，乘坐公交车不开私家车能攒2积分。50积分可以兑换一小份武夷岩茶，380积 分可以兑换特色冰箱贴……" 这是我第一次搭乘这趟年货公交专线。感受到的不只是去买年货的便利，更是一种轻松的出行体验。 往年临近春节，道路车流密集，市场周边停车位一位难求。车多、人多、尾气重，原本的年味常常在路 上被消耗。而这一次，新能源公交从社区直达目的地，买好年货直接上车回家，不用再为停车和堵车操 心。 听说这是福建省首个零碳5A级旅游景区，负氧离子每立方厘米超万个。"我们这里是96.7%的森林覆盖 率，负氧离子就是我们的'特产'。"登上景区观光车，司机李师傅一脸自豪地告诉我，现在观光车全电 动化，游客出行更环 ...

观众在中国杭州低碳科技馆参观体验。 冯春华摄 广西漓江景区，筏工（右）在向游客介绍电动排筏。 本报记者 张云河摄 彭善安摄 广东广州中山纪念堂，游客打卡"中国最美木棉"。 郑 建摄 福建武夷山景区，游客在九曲溪上体验人工竹筏漂流。 江苏无锡，市民准备乘坐新能源公交车。 吴 洋摄 陕西游客高润宇在福建武夷山游览—— 山水间解锁别样体验 "大伙儿走完这段观光步道后，扫描一下这个二维码，就能生成个人碳账本，打卡景点、步行都能攒下 低碳积分。"刚刚来到福建武夷山景区，导游黄悦就给我们展示了手机里的武夷山"零碳旅游"小程 序，"每1000步能攒1积分，乘坐公交车不开私家车能攒2积分。50积分可以兑换一小份武夷岩茶，380积 分可以兑换特色冰箱贴……" 听说这是福建省首个零碳5A级旅游景区，负氧离子每立方厘米超万个。"我们这里是96.7%的森林覆盖 率，负氧离子就是我们的'特产'。"登上景区观光车，司机李师傅一脸自豪地告诉我，现在观光车全电 动化，游客出行更环保。 "景区年减排二氧化碳达5000吨，这离不开全链条的绿色转型。"走进武夷山游客服务中心，景区工作人 员晏路对我们介绍，游客服务中心采用自然通风设计和环保材料，综 ...

Core Viewpoint - The Huanghai Forest Ecological Tourism Resort is leveraging subway voice announcements in various cities to enhance brand visibility and attract visitors, aligning with national goals to develop the cultural tourism industry as a pillar sector [1][3][7]. Group 1: Marketing Strategy - The resort has initiated voice broadcasts in subway systems of cities like Nanjing, Wuxi, and Changzhou to promote its brand, aiming for high-frequency exposure to commuters [1][2]. - The strategy has generated curiosity among passengers, leading to increased online searches and planned visits, particularly among families and students [2][6]. - The resort's management believes that being "heard" in close proximity to potential visitors is crucial for business opportunities, utilizing the subway as a new media platform [3][4]. Group 2: Unique Selling Proposition - Huanghai Forest boasts diverse ecosystems, including forests, oceans, and wetlands, and is recognized as the largest plain forest in coastal areas, making it an ideal summer retreat with temperatures 5°C lower than urban areas [4][6]. - The resort emphasizes its "zero carbon" initiatives and offers a variety of eco-friendly tourism products, including educational and recreational activities [4][6]. Group 3: Visitor Growth and Economic Impact - The resort has seen a significant increase in visitor numbers, from approximately 600,000 in 2020 to a peak of 3.61 million in 2024, indicating growing popularity [6]. - During the recent May Day holiday, the resort reported a revenue of 9.52 million yuan, a 15% increase year-on-year, with visitor numbers up by 21.4% compared to the previous year [6]. Group 4: Future Plans - Huanghai Forest plans to expand its subway advertising to achieve full coverage across provincial cities and explore new marketing avenues, including international conference hosting and enhanced digital services [8]. - The resort aims to differentiate itself in a competitive market by fostering collaborations and expanding its brand presence beyond regional boundaries [8].