Core Viewpoint - The article highlights the transformation of traditional fishing into a technology-driven industry in Shandong, emphasizing the integration of 5G and IoT technologies in modern marine ranching, particularly through the "Yenghai No. 1" project, which aims to enhance the blue economy and promote sustainable development [1][5][12]. Group 1: Project Overview - "Yenghai No. 1" is the first leisure marine ranch comprehensive platform in China, recognized as a national pilot project for modern marine ranch construction and a model for Shandong's new and old kinetic energy conversion [3]. - The project consists of two phases, with the first phase featuring a steel structure bottom-type aquaculture facility and the second phase including ecological breeding enclosures and a comprehensive marine ranch platform [5]. Group 2: Technological Integration - The project utilizes a "5G + marine ranch" development model, incorporating clean energy and automatic feeding systems, significantly reducing breeding costs and promoting ecological sustainability [5][12]. - The platform's aquaculture area includes three breeding nets with a total diameter of 80 meters and a breeding capacity of 30,000 cubic meters, capable of producing approximately 150,000 kilograms of high-quality marine fish annually [5]. Group 3: Environmental and Safety Measures - The platform features advanced monitoring systems for underwater environmental conditions, enabling real-time tracking of water temperature, salinity, and flow, along with remote diagnosis of fish diseases [7][10]. - Safety measures include a fall detection system that utilizes 5G, edge computing, and visual detection technology to identify individuals who have fallen overboard and alert rescue teams [10]. Group 4: Educational and Ecological Initiatives - The platform integrates educational initiatives, offering a science popularization exhibition hall to educate visitors about aquaculture techniques and marine environmental protection [8]. - The project emphasizes ecological civilization, aiming for zero emissions of black and gray water through effective waste management and the use of renewable energy sources [12].

Core Viewpoint - The Huanghai Forest Ecological Tourism Resort is leveraging subway voice announcements in various cities to enhance brand visibility and attract visitors, aligning with national goals to develop the cultural tourism industry as a pillar sector [1][3][7]. Group 1: Marketing Strategy - The resort has initiated voice broadcasts in subway systems of cities like Nanjing, Wuxi, and Changzhou to promote its brand, aiming for high-frequency exposure to commuters [1][2]. - The strategy has generated curiosity among passengers, leading to increased online searches and planned visits, particularly among families and students [2][6]. - The resort's management believes that being "heard" in close proximity to potential visitors is crucial for business opportunities, utilizing the subway as a new media platform [3][4]. Group 2: Unique Selling Proposition - Huanghai Forest boasts diverse ecosystems, including forests, oceans, and wetlands, and is recognized as the largest plain forest in coastal areas, making it an ideal summer retreat with temperatures 5°C lower than urban areas [4][6]. - The resort emphasizes its "zero carbon" initiatives and offers a variety of eco-friendly tourism products, including educational and recreational activities [4][6]. Group 3: Visitor Growth and Economic Impact - The resort has seen a significant increase in visitor numbers, from approximately 600,000 in 2020 to a peak of 3.61 million in 2024, indicating growing popularity [6]. - During the recent May Day holiday, the resort reported a revenue of 9.52 million yuan, a 15% increase year-on-year, with visitor numbers up by 21.4% compared to the previous year [6]. Group 4: Future Plans - Huanghai Forest plans to expand its subway advertising to achieve full coverage across provincial cities and explore new marketing avenues, including international conference hosting and enhanced digital services [8]. - The resort aims to differentiate itself in a competitive market by fostering collaborations and expanding its brand presence beyond regional boundaries [8].