Core Insights - Coca-Cola and other brands are launching customized products specifically for the snack retail channel, adjusting sizes and prices to better fit this market segment [1][3][5] Product Customization - Coca-Cola has introduced 400ml bottles for its classic and zero-sugar variants, reducing the price from 2.8 yuan to 2.3 yuan to target snack retail channels [3][5] - Other brands like Ferrero, Lays, and Oreo are also creating tailored products for the snack retail market, indicating a broader trend in the industry [3][5][7] Market Growth - The snack retail market in China is projected to reach 1,040 billion yuan in 2024, with a year-on-year growth of 28.6%, and is expected to exceed 1,500 billion yuan by 2027 [8] - The number of snack retail stores is anticipated to grow to 45,000 by 2025, highlighting the channel's rapid expansion [8] Strategic Considerations - Brands are leveraging the snack retail channel to penetrate lower-tier markets and fill market gaps, as these stores provide access to a broader customer base [8][9] - Customized products help prevent channel conflicts and stabilize pricing across different retail formats, addressing concerns about price competition [10][11] Consumer Reactions - Consumers have expressed mixed feelings about the new customized products, with some appreciating the new packaging while others are concerned about reduced quantities at similar prices [5][12] - The challenge remains for brands to balance the needs of different channels and consumer expectations regarding value [12]

Core Viewpoint - Coca-Cola and other brands are launching customized products specifically for the snack retail channel, adjusting product specifications and pricing to capture market opportunities and differentiate from traditional channels [1][3][9]. Group 1: Product Customization - Coca-Cola has introduced customized products in 400ml bottles for the snack retail channel, reducing the price from 2.8 yuan to 2.3 yuan to enhance market coverage [3][5]. - Other brands like Ferrero, Lays, Oreo, and Qiaqia are also developing tailored products for the snack retail market, indicating a broader trend in the industry [3][5][9]. - The snack retail channel is projected to grow significantly, with the number of stores expected to reach 45,000 by 2025, prompting brands to adapt their offerings [3][9]. Group 2: Market Dynamics - The snack retail market in China is estimated to reach approximately 104 billion yuan in 2024, with a year-on-year growth of 28.6%, and is expected to exceed 150 billion yuan by 2027 [9]. - Brands are leveraging the advantages of the snack retail channel, such as large-scale procurement and low-cost operations, to tap into under-served markets [9][11]. - Customized products help brands avoid channel conflicts and stabilize pricing across different retail environments [12][14]. Group 3: Consumer and Channel Reactions - Consumers have mixed reactions to the new products, with some appreciating the new packaging while others express concerns over reduced quantities and perceived price increases [5][17]. - Traditional distributors are experiencing reduced competition from the customized products, but they still face challenges due to the inherent price advantages of the snack retail channel [15][17]. - Brands must balance the needs of different channels and consumer expectations, which can lead to dissatisfaction among some stakeholders [17].