气味是立体的，它总能轻易唤起被封存许久的记忆。 拥挤闷热的车厢，五湖四海的口音。此时，泡面的水要比往常少，最好没过面饼就收手，如果放了榨菜和火腿肠，那可以适当再增加一点。但，水稍多一 点，这一路上就得更加小心慢慢挪动。 图片来源：央视新闻 捧着泡面碗，从车厢有热水供应的这头挪到自己的位置，是一项高难度的挑战：人多、空间小，热水还不能撒。 "啤酒饮料矿泉水。" "花生瓜子八宝粥。" "来，腿收一下。" 有经验的，往往会挑准时机，默默推算小推车折返的时间，借机紧跟开出的"大道"，用较为轻松的方式回到自己的位置。但无论如何，一路上，那碗被端 在手里的泡面，随着步伐摇晃出的香味，提醒着大家可以吃点什么了。 于是，嗑瓜子的咔咔声、啃泡椒凤爪的嘶哈声、吃泡面的吸溜声以及向列车员的询价声，与各种香味融合，在某节车厢里浓缩为了数代人的记忆。 1999年，中国国务院公布了新的《全国年节及纪念日放假办法》，决定将春节、"五一""十一"的休息时间与前后的双休日拼接，从而形成7天的长假。同 年的国庆，成为第一个"黄金周"。中国旅游研究院数据显示，这一年"黄金周"全国出游人数达2800万人次，旅游综合收入141亿元，假日旅游热潮席卷全 ...

Core Insights - The article discusses the evolution of food and beverage consumption on trains in China, highlighting the shift from basic sustenance to experience-oriented products that enhance travel enjoyment [4][6][20]. Group 1: Historical Context - In 1999, the introduction of the "Golden Week" holiday led to a surge in domestic travel, with 28 million trips taken and a total tourism revenue of 14.1 billion yuan [1]. - By 2024, domestic travel during the National Day holiday reached 765 million trips, generating a total expenditure of 700.8 billion yuan [2]. Group 2: Changing Consumer Preferences - Consumers now prefer visually appealing and emotionally satisfying food and beverage options during travel, moving beyond mere hydration and sustenance [4][6]. - The demand for experience-oriented products is expected to surpass last year's levels during the National Day holiday [6]. Group 3: Food and Beverage Innovations - The introduction of instant noodles, particularly the iconic Kang Shifu beef noodles in 1992, revolutionized train food consumption, meeting the needs of travelers for convenience and affordability [8][11]. - The rise of various snack options, such as spicy chicken feet and eight-treasure porridge, reflects a diversification in train food offerings, catering to modern consumer tastes [12][16]. Group 4: Packaging and Preservation Advances - The introduction of "modified atmosphere packaging" by brands like Zhou Hei Ya has extended the shelf life of ready-to-eat products, making them more suitable for train travel [22][23]. - The growth of portable and fresh options, such as freeze-dried coffee and instant fruit teas, indicates a trend towards convenience and quality in travel snacks [25][26][28]. Group 5: Cultural and Regional Influences - The emergence of cultural-themed ice creams and regional snacks on trains highlights a growing emphasis on local experiences and culinary diversity during travel [34][36]. - Passengers are increasingly exposed to regional specialties, enhancing their travel experience and connecting them to local cultures [38][41].

9月13日，香飘飘发文："紧急公告：香飘飘暂停绕地球。" 网友们纷纷在评论区表示不解："这是在搞抽象吗？""我有点看不懂。" 正当该消息在网上猛烈发酵时，13日晚间，香飘飘再次通过官方微博发文称，经过紧急排查，香飘飘暂停绕地 球的真相终于浮出水面，原来是……治愈星萌龙@奶龙Nailoong 来了！香飘飘要暂停绕地球，回到地上！香飘 飘称奶龙将担任"香飘飘绕地球治愈合伙人"。 有网友配图评论："特意把大家喊出来，就是为了这点事呀。" 如果回望香飘飘的高光时刻，或许很多人会念出这样一条广告语——"杯子连起来可绕地球好几圈"。香飘飘， 这家成立于2005年的公司，推出的产品是很多"90后"乃至"80后"童年的回忆。在第三次冲击IPO后，最终于2017 年在上交所主板上市，轻而易举地抱上了"中国奶茶第一股"的名号。 然而，香飘飘并未风光太久。随着新茶饮在一二线城市爆发，导致奶茶从"冲泡时代"快步走向"鲜果、鲜茶、鲜 奶"占市场主流。喜茶、奈雪的茶、茶颜悦色等品牌，不仅在选材和口味上推陈出新，还通过品牌设计、社交媒 体等打造了标榜个性与年轻的全新形象，"排队两小时也要喝一口"的现象屡见不鲜。 近10年来，新的消费品牌借 ...

Core Viewpoint - The company announced the suspension of the "around the world" campaign due to an unspecified urgent issue, emphasizing the importance of consumer trust and the brand's connection with its audience [4][5][6]. Group 1: Announcement Details - The "around the world" campaign has been a significant part of the brand's identity since its inception, symbolizing consumer affection and recognition [3][6]. - As of September 13, 2025, the campaign is temporarily suspended while the company investigates the underlying cause of the issue [4][6]. - A special task force has been established to quickly identify the core problem and provide timely updates to the public [4][5]. Group 2: Operational Status - Despite the suspension of the campaign, the company's product production, distribution, and after-sales services remain normal and unaffected [5][6]. - The company assures consumers that they will be informed of any developments regarding the investigation through official channels [5][6].

齐鲁晚报·齐鲁壹点 李牧青 8月26日晚间，香飘飘（603711.SH）发布2025年上半年业绩报告，上半年公司实现营收10.35亿元，同比下滑12.21%；净利润亏损0.97亿元，同比下跌 230.13%。 | | | | 甲位: 元 巾秤:人民巾 | | --- | --- | --- | --- | | 主要会计数据 | 本报告期 | 上年同期 | 本报告期比上年同 | | | (1-6月) | | 期增减(%) | | 营业收入 | 1.035.314.726.93 | 1.179.345.118.80 | -12.21 | | 利润总额 | -137.170.226.13 | -49.749.635.15 | 不适用 | | 归属于上市公司股东的净利润 | -97.390.890.65 | -29.501.134.54 | 不适用 | | 归属于上市公司股东的扣除非 | -111.240.613.43 | -43.152.797.30 | 不适用 | | 经常性损益的净利润 | | | | | 经营活动产生的现金流量净额 | -258.260.148.32 | -244.636.420.40 | 不 ...

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating challenges in its traditional brewing business while showing growth in its ready-to-drink segment [1][2] Financial Performance - The company achieved revenue of 1.035 billion yuan in the first half of 2025, a year-on-year decrease of 12.21% [1] - The net profit was a loss of 97 million yuan, representing a year-on-year decline of 230.13% [1] - The brewing business generated revenue of 423 million yuan, down 31.04% year-on-year [1] - The ready-to-drink business reported revenue of 591 million yuan, an increase of 8.03% year-on-year, accounting for 58.27% of total revenue [1] Market Trends - Consumer preferences are shifting towards ready-to-drink and freshly made beverages, which is impacting the market space for brewing products [1] - The competitive landscape for brewed tea has stabilized, with ready-to-drink and freshly made tea becoming mainstream [2] Strategic Response - The company has been launching new products in the brewing segment, but these have not yet significantly impacted overall performance [2] - The company is adopting a dual approach to business, focusing on both brewing and ready-to-drink segments, which is seen as a more stable strategy [2] - Future efforts will focus on reducing costs and improving efficiency in the ready-to-drink segment, which is viewed as the only viable path forward [2]

香飘飘食品股份有限公司 年报信息披露重大差错责任追究制度 香飘飘食品股份有限公司 年报信息披露重大差错责任追究制度 第一章 总则 第一条 为提高香飘飘食品股份有限公司（以下简称"公司"）规范运作水平， 增强信息披露的真实性、准确性、完整性和及时性，提高公司年度报告（以下简 称"年报"）的信息披露质量和透明度，强化信息披露责任意识，加大对年报信 息披露责任人的问责力度，根据《中华人民共和国证券法》《上市公司信息披露 管理办法》等有关法律、法规、规范性文件和《香飘飘食品股份有限公司章程》 （以下简称"《公司章程》"）等有关规定，结合公司实际情况，制定本制度。 第二条 公司董事、高级管理人员以及与年报信息披露相关的其他人员在年 报信息披露工作中违反国家有关法律、法规、规范性文件以及公司规章制度，未 勤勉尽责或者不履行职责，导致年报信息披露发生重大差错，应当按照本制度的 规定追究其责任。 （一）客观公正、实事求是原则； （二）有责必问、有错必究原则； （三）权力与责任相对等、过错与责任相对应原则； （四）追究责任与改进工作相结合原则。 第五条 公司证券事务部在董事会秘书领导下负责收集、汇总与追究责任有 关的资料，按制 ...

香飘飘食品股份有限公司 总经理工作细则 香飘飘食品股份有限公司 总经理工作细则 第一章 总则 第一条 为了明确香飘飘食品股份有限公司（以下简称"公司"、"本公司"）总经 理的职责，保障总经理高效、协调、规范地行使职权，保障公司、股东、债权人的合法 权益，促进公司生产经营的可持续发展，根据《中华人民共和国公司法》和《香飘飘食 品股份有限公司章程》（以下简称"《公司章程》"）等有关规定，特制定本细则。 第二条 总经理是公司的高级管理人员，负责贯彻落实董事会决议，主持公司的生 产经营和日常管理工作，并对董事会负责。 第三条 本细则所称的其他高级管理人员包括副总经理、董事会秘书和财务负责人 和《公司章程》规定的其他人员。 第二章 总经理的任免 第四条 公司总经理由董事长提名，董事会聘任或解聘；副总经理、财务负责人由 总经理提名，董事会聘任或解聘。总经理对董事会负责，副总经理、财务负责人对总经 理负责。 公司董事可受聘兼任公司高级管理人员。 第五条 公司设总经理一人，副总经理若干名。由总经理、副总经理、董事会秘书 及财务负责人组成公司总经理工作班子，总经理工作班子是公司日常经营管理的指挥和 运作中心。 第九条 其他高级 ...

香飘飘8月26日披露的半年报显示，公司上半年实现营业收入10.35亿元，同比下降12.21%；归属于上市 公司股东的净利润亏损9739.09万元，上年同期亏损2950.11万元；基本每股收益-0.24元。 ...

Core Viewpoint - Coca-Cola and other brands are launching customized products specifically for the snack retail channel, adjusting product specifications and pricing to capture market opportunities and differentiate from traditional channels [1][3][9]. Group 1: Product Customization - Coca-Cola has introduced customized products in 400ml bottles for the snack retail channel, reducing the price from 2.8 yuan to 2.3 yuan to enhance market coverage [3][5]. - Other brands like Ferrero, Lays, Oreo, and Qiaqia are also developing tailored products for the snack retail market, indicating a broader trend in the industry [3][5][9]. - The snack retail channel is projected to grow significantly, with the number of stores expected to reach 45,000 by 2025, prompting brands to adapt their offerings [3][9]. Group 2: Market Dynamics - The snack retail market in China is estimated to reach approximately 104 billion yuan in 2024, with a year-on-year growth of 28.6%, and is expected to exceed 150 billion yuan by 2027 [9]. - Brands are leveraging the advantages of the snack retail channel, such as large-scale procurement and low-cost operations, to tap into under-served markets [9][11]. - Customized products help brands avoid channel conflicts and stabilize pricing across different retail environments [12][14]. Group 3: Consumer and Channel Reactions - Consumers have mixed reactions to the new products, with some appreciating the new packaging while others express concerns over reduced quantities and perceived price increases [5][17]. - Traditional distributors are experiencing reduced competition from the customized products, but they still face challenges due to the inherent price advantages of the snack retail channel [15][17]. - Brands must balance the needs of different channels and consumer expectations, which can lead to dissatisfaction among some stakeholders [17].