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万联证券:12月TV面板价格有望企稳 26年需求端转暖可期
Zhi Tong Cai Jing· 2025-12-08 09:24
Core Viewpoint - The report from Wanlian Securities indicates that LCD TV panel prices have seen an increase in November, with expectations for a stabilization in December, driven by upcoming sports events and a shift towards larger TV sizes [1][2][3]. Price Trends - In November, LCD TV panel prices increased, with small sizes rising by $0.5-1 and medium to large sizes by $2-3. Although the settlement price is expected to decline, the decrease is anticipated to be less severe compared to previous months, with 65-inch panels expected to drop by $2 and 75-inch panels by $3, both showing a reduction of $1 from October [2]. - Predictions suggest that December TV panel prices may stabilize, with non-strategic customers for medium to large sizes potentially seeing price increases of $1-2 [2]. Demand Drivers - Upcoming major sports events, such as the 2026 Winter Olympics and the World Cup, are expected to boost demand for panels, prompting downstream manufacturers to begin stocking up in advance, which will support LCD TV panel prices [3]. - The trend towards larger televisions continues, with a forecasted 6% year-on-year growth in global display panel area demand by 2026, despite a projected 2% growth in 2025 due to trade tensions [3]. Production and Operational Efficiency - As of October 2025, global shipments of large-sized LCD TV panels reached 20.6 million units, marking an 8% year-on-year increase, although a 4.8% decline was noted from September [4]. - LCD panel manufacturers have maintained high capacity utilization rates, with shipment volumes showing year-on-year growth of 5%-10% from July to October 2025. The depreciation period for 10.5-generation LCD factories is nearing its end, which is expected to alleviate operational pressures and support price stabilization strategies [4]. Investment Recommendations - Future LCD total shipments are expected to stabilize, with Chinese manufacturers holding nearly 70% of the global market share, thereby maintaining significant influence over the industry. The demand from upcoming sports events and the long-term trend towards larger TV panels are likely to enhance profitability across the industry [5]. - The competitive advantages of leading companies in terms of pricing power, product competitiveness, and scale are expected to become more pronounced, with improving profitability and cash flow as the depreciation of high-generation production lines comes to an end [5].
电竞市场增长,三季度面板价格有望企稳
21世纪经济报道· 2025-08-05 11:27
Core Viewpoint - The global esports market is experiencing a recovery in the first half of 2025, leading to increased demand for monitors and gaming laptops, which in turn injects growth momentum into the panel industry [1][3]. Group 1: Esports Market Growth - The global esports monitor retail market is expected to grow by 34% year-on-year this year, while the gaming laptop retail market is projected to increase by 15% in the first half of the year [1]. - In Q1 of this year, China's esports monitor shipments reached 2.58 million units, a year-on-year increase of 56%, with high-end 4K esports monitors seeing a shipment growth of 71.5% [3]. Group 2: Panel Industry Dynamics - Despite the recovery in esports demand, the overall panel industry is still undergoing structural adjustments, with a temporary decline in panel prices due to seasonal factors [6]. - Starting from Q3, the panel industry is expected to see improved demand, with TV panel shipments projected to increase by 3% to 4% compared to Q2, driven by traditional sales peaks and domestic policies [6]. Group 3: Technological Advancements and Market Opportunities - TCL Huaxing is optimizing its mid-size production lines and accelerating the development of mid-size OLED technology, viewing it as a significant industrial opportunity for the coming years [4]. - The global esports monitor market is projected to reach approximately $11.35 billion by 2025, with a compound annual growth rate of about 6.6% until 2035 [4]. Group 4: Supply Chain and Production Strategies - The company emphasizes the importance of maintaining flexibility in technology, supply chain, and product structure to remain competitive in the industry [1]. - TCL Huaxing has achieved over 50% localization in its supply chain materials and aims to strengthen both domestic and global supply chain capabilities [7].
电竞市场增长,三季度面板价格有望企稳
Core Insights - The global esports market is experiencing a recovery in the first half of 2025, leading to increased demand for monitors and gaming laptops, which in turn boosts the panel industry [2][4] - Major panel manufacturers are focusing on esports and high-end displays, with TCL's CEO highlighting a significant growth in the retail market for esports monitors and gaming laptops [2][4] - The esports monitor retail market is expected to grow by 34% year-on-year, while the gaming laptop market is projected to grow by 15% in the first half of the year [2][4] Market Trends - In Q1 2024, China's esports monitor shipments reached 2.58 million units, a 56% year-on-year increase, with high-end 4K monitors seeing a 71.5% increase [4] - The global esports monitor market is projected to reach approximately $11.35 billion by 2025, with a compound annual growth rate (CAGR) of about 6.6% until 2035 [5] Panel Industry Dynamics - Despite the recovery in esports demand, the overall panel industry is undergoing structural adjustments, with a temporary decline in panel prices due to seasonal factors [7] - The third quarter is expected to see a rebound in demand, driven by traditional sales peaks and government policies, with a projected 3-4% increase in TV panel shipments compared to Q2 [7] - The industry is witnessing a healthy inventory level, which, along with recovering demand, is anticipated to stabilize panel prices [7] Technological Innovations - The trend towards larger sizes and technological innovations, such as Mini LED TVs, is expected to drive growth, with a projected 4.2% increase in global large-size panel shipment area by 2025 [8] - The introduction of high-refresh-rate OLED monitors by brands like ASUS and MSI indicates a strong consumer demand for high-end products [4] Supply Chain Strategy - The company emphasizes a dual approach to supply chain management, balancing domestic and global partnerships to enhance resilience [9] - The current domestic material localization rate exceeds 50%, with a strategy to strengthen both domestic and global supply chain capabilities [9]
京东方A:8月份LCD TV面板价格有望开始企稳
Group 1 - The core viewpoint is that BOE Technology Group Co., Ltd. (京东方A) has observed a continuation of inventory destocking trends among manufacturers since July, leading to a slight decrease in LCD TV panel prices [1] - Looking ahead to August, the company anticipates a gradual recovery in panel stocking demand during the peak season, which is expected to stabilize the LCD TV panel prices [1] - The industry operating rate is projected to recover as demand for LCD TV panels increases [1]