小区门口那家水果摊，老位置一守就是五六年，老板的脸都能认出来。可它旁边的理发店，招牌换得勤得很差不多半年一变，走进去的装修味都还没散，就 已经在贴转让信息。按理说啊，剪头发这种事，不像买鞋买衣服能靠网购解决，人得坐到椅子上才能动刀子，可这样的线下生意，这两年还是掀起了一波倒 的倒、关的关的浪潮。今天，我想好好聊聊，剖开那些烫染膏背后的账本，看看到底是怎么一步步走到这地步的。 这时候，"十元快剪"就冲出来了。它几乎去掉了所有花头不洗头、不聊天、不推销、不做造型，不管你是谁，坐下来就直接动剪刀。我第一次去，还有点不 适应，洗头的热水香味没了，但十五分钟就剪完，头发干爽得让人不担心着凉。它的玩法，就是专门抓住那些对价格敏感、又没耐心耗时间的顾客，尤其是 男的。一刀见血地告诉你：要的是剪短，不是体验。 这也侧面戳穿了一个事实在价格面前，"服务体验"真没那么牢靠。当买烫染设计的钱拿去充电、买菜，觉得更踏实时，传统那套进门先洗头、剪到一半推销 办卡的路子，就显得格外笨重。而快剪之所以赢，是因为它把效率和性价比做到极致，把所谓的体验经济边角切掉，换取了一群忠诚用户。 理发这事是刚需没错，不过"在哪里剪、愿意花多少剪"这权， ...

Group 1 - The core point of the article highlights a decrease in complaints related to prepaid card services in Luoyang, with a total of 657 complaints received in November, representing an 8.88% year-on-year decline [3] - The high-frequency complaint sectors for prepaid cards include beauty and hairdressing, catering, and fitness industries, with additional complaints from bathing services, children's amusement parks, and photography services [3] - The main types of complaints involve merchants going out of business, declining service quality, difficulties in obtaining refunds, false advertising, and unfair contract terms [3] Group 2 - The Luoyang Market Supervision Administration advises consumers to thoroughly understand the business's operational status and market reputation before purchasing prepaid cards [4] - Consumers are encouraged to rationally assess their needs and avoid impulsive purchases driven by promotional discounts, ensuring they understand the terms of use, refund policies, and any additional clauses [4] - It is recommended that consumers keep the prepaid card recharge amount reasonable, verify transaction amounts against card balances, and promptly request receipts for transactions [4]

Core Insights - The article highlights the controversial business practices of Shanghai Wenfeng Beauty and Hairdressing Group, led by its founder Chen Hao, who has created a vast empire under the guise of a beauty salon chain [1][34] - The company operates over 400 stores nationwide, generating annual revenues exceeding 2 billion yuan, with nearly 10,000 employees [33][34] - Chen Hao's unconventional marketing strategies and the company's unique business model have drawn significant consumer complaints and regulatory scrutiny [10][28] Company Overview - Wenfeng Beauty and Hairdressing Group was founded by Chen Hao, who started his career in Shanghai in the 1990s with a vision to capitalize on the local population's desire for beauty [2][4] - The company employs a "front store, back school" model, combining beauty services with training programs for employees, which requires them to pay tuition fees [5][6] - The franchise model has evolved, with initial investment requirements increasing from a few thousand yuan to between 100,000 and 200,000 yuan today [6][8] Business Model and Practices - The company utilizes a promotional strategy of offering services at low prices, such as "wash, cut, and blow dry for 10 yuan each," which entices customers but leads to higher total costs [10][12] - Complaints have surged, with 476 reported in 2021, primarily related to misleading pricing and aggressive upselling tactics [10][28] - The company has been accused of employing high-pressure sales tactics, particularly targeting elderly consumers with expensive health and wellness packages [19][20] Regulatory Issues - Regulatory bodies have initiated investigations into Wenfeng's practices, citing violations related to pre-paid card regulations and misleading advertising [28][30] - The Shanghai Consumer Protection Committee has issued warnings about the potential risks associated with Wenfeng's business model, particularly regarding its pre-sale practices [28][30] - The company has faced administrative penalties, including a fine of 50,000 yuan for failing to comply with pre-paid card regulations [28] Consumer Impact - Numerous consumers have reported significant financial losses, with some individuals spending hundreds of thousands of yuan on services that did not meet their expectations [11][12][21] - The company's marketing tactics have been described as akin to those used in multi-level marketing schemes, creating a culture of dependency among employees and customers [24][26] - The ongoing consumer backlash and regulatory scrutiny raise questions about the sustainability of Wenfeng's business practices in the long term [30][34]