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三丰武汉展会创新破圈:线上直播排名全国第三,线下试吃签单火爆
Group 1 - The 13th China Food Ingredients E-commerce Festival has successfully launched, showcasing Sanfeng Food's core products, including its popular large meat particle luncheon meat and the sub-brand Yilezai pig intestines [1][2] - Sanfeng's booth attracted nearly 1,000 merchants daily, demonstrating strong market appeal and leading position in the industry [1][2] - The festival featured over 5,500 exhibitors and 100,000 products, with a total exhibition area of 320,000 square meters, highlighting the growth of the prepared food market driven by the "lazy economy" and standardization trends in the catering industry [2] Group 2 - Sanfeng utilized an innovative "offline tasting + online live streaming" model, which effectively engaged various consumer groups and showcased product details in real-time [2][5] - The company's live streaming ranked third in the national food category on Douyin, indicating strong viewer engagement and positive feedback on product quality [3][5] - Sanfeng's new smart factory, set to begin operations in April, will enhance production efficiency and quality, featuring over 200 production devices and multiple intelligent production lines [5] Group 3 - Sanfeng's competitive advantage lies in its "quality foundation + digital empowerment + experiential marketing" strategy, which is crucial for navigating the increasingly competitive prepared food market [5] - The company has successfully exported its large meat particle luncheon meat to over 40 countries and regions, selling more than 30 million cans globally each year [5]